Watching games, delicious food, one-click tax refund … Unlock the "Double Golden Week" in Zhejiang!
Xinhua News Agency, Hangzhou, September 30th (Reporter Zheng Keyi, Liu Che, Liu Mingxiang) Sports events ignite off-site revelry, millennial culture is integrated into food, and smart service makes travel "light" … When the National Day and Mid-Autumn Festival meet, a series of more textured and creative holiday lifestyles are coming!

On September 29th, the main project of 2025 Fuchunjiang Jiangxian Conference "The First Pot of Jiangxian" was opened, which attracted many tourists to taste it (photo of drone). Xinhua News Agency reporter Xu Yushe Event IP creates a new holiday scene
At the beginning of the night, the Jiangnan Moore Sinking Square in Xiuzhou District of Jiaxing is full of people. This holiday, the "Zhejiang BA" event will continue to start, and as the "second watching scene", many fans have gathered here. In the characteristic market, snacks are dazzling and fireworks are rising; In the VR experience area, young people wear equipment "cloud tour" stadium …
Xu Qing, a citizen, told the reporter that although she didn’t grab the tickets for the competition, she still planned to bring her family to "punch in" during the holiday, "adding some atmosphere to the festival with passionate sports elements!"

Relying on the "Zhejiang BA", the largest mass basketball event in the province, a market for common prosperity was recently held next to the Basketball Center in Zhuji City, Zhejiang Province. Xinhua News Agency reporter Xu Yushe Hangzhou has always sent all kinds of scenic spot tickets to the residents and team members of the visiting team. Wuzhen Scenic Area has launched a preferential activity for watching the games. Visitors can exchange a ticket for the "Zhejiang BA" basketball game within 7 days for free with a ticket arriving in Wenzhou … In many places in Zhejiang, "Zhejiang BA" has become a link of global economic linkage, creating a new scene of cultural tourism integrating watching the games, interaction and consumption.
Integration of Culture and Tourism to Create a "New Taste"
During the Mid-Autumn Festival, moon cakes and delicacies are frequent visitors to the dining table. When you walk into the "Southern Song Dynasty Hu Ji" shop in Hangzhou, the Mid-Autumn Festival gift box with the theme of "The Legend of the White Snake", brocade and flowers brings profound new ideas.
Dai Xumin, the store manager, said that since the beginning of September, more than 10,000 holiday theme gift boxes have been sold, and a "Dongpo Crisp Gift Box" containing Dongpo meat crisp and crab crisp with a small jar of osmanthus wine is the most popular. "Dim sum with China cultural connotation is very suitable for traditional festivals and has become a new choice for holiday gifts!"

On September 29, the clerk was assembling a gift box in the "Southern Song Dynasty Hu Ji" shop on Stadium Road in Hangzhou. Xinhua News Agency reporter Liu Mingxiang photo From "full of food" to "enjoying culture" —— In Quzhou, a small town in western Zhejiang, fresh and spicy food and traditional culture together constitute the new attraction of "small town tour". In the local food gathering places such as Mazhan Bottom and Piping Lane, shops have entered a state of "preparing for war".
Li Xiaojin, the manager of "Laopei Duck Head Restaurant", said that in order to welcome the "Double Festival", the store has made full preparations, and it is estimated that the daily supply of braised pork will be no less than 25,000 during the National Day. "The advantage of our’ small town tour’ is that it is convenient to go anywhere. After punching in’ Quzhou Spicy’, it will take another ten minutes, and the nearby ancient city attractions will arrive. Just leave!"
The relevant person in charge of the Quzhou Municipal Bureau of Culture, Radio, Film and Tourism said that as the "South Hole Holy Land", Quzhou will launch more than 200 festival-featured activities based on Confucian culture to show the citizens and tourists the enduring charm of the city.
Optimize the new experience of service upgrade
"This is the best tax refund service I have encountered after traveling to so many countries. It is very advanced and convenient!" A few days ago, Andrea, a tourist from Mexico, was full of praise after buying a silk scarf at Wanshili Silk, a pilot store of "one-button tax refund" in Shangcheng District of Hangzhou.
Use your mobile phone to "touch" the tax refund desk card to arouse relevant small programs; Fill in the information such as entry and exit time and display the tax refund code; One-click pre-authorization of Alipay, and then the tax refund can be transferred to its account in seconds … Andrea said that Hangzhou has achieved a perfect combination of poetry and advanced technology.

Andrea, a Mexican tourist, experienced the tax refund service in the "one-click tax refund" pilot store. Xinhua news agency Since the beginning of this year, optimizing the tax refund service for departure, improving the shopping experience of inbound tourists and promoting the construction of an international consumption center city are one of the key tasks in Hangzhou. The reporter was informed that Hangzhou launched the first "one-click tax refund" fast tax refund service in China, which can realize the tax refund in two minutes at the earliest, and facilitate more overseas tourists to realize "China purchase" during holidays.
Not only that, the relevant person in charge of Hangzhou Culture, Radio, Film and Television Tourism Bureau introduced that the "Easy Tour" luggage service will be upgraded and expanded during the holidays, so that more tourists and luggage can "split up".
Guarding quality consumption is more assured
In the "Mogan Story" shop at the foot of Mogan Mountain in Deqing, Zhejiang Province, tea, desserts and local products are fully stocked. Different from previous years, this year, the store has also prepared a promise of "no reason to return goods for 10 days offline" for consumers.
This year, the market supervision department of Huzhou City implemented the mechanism of "no reason to return goods after 10 days offline" in the whole city, realizing "the promise of returning offline shopping, the advance of funds, the withdrawal of local consumption in different places and the mediation of consumer disputes" to eliminate consumers’ worries. At present, 1,250 stores in Huzhou have become assured consumers, covering 16 industries including food, clothing, telecommunications services, beauty salons and so on. During the National Day and Mid-Autumn Festival, the service will continue to be promoted throughout the city.
In Hangzhou West Lake, Lingyin Temple, Song Cheng and other popular scenic spots, the cultural and tourism departments have also stepped up inspections in key areas, and severely cracked down on soliciting customers, price fraud, and "killing" big data. The relevant person in charge of the Joint Office of Tourism Destination Management in Hangzhou said that during the festival, we will focus on rectifying false advertisements, selling fake and shoddy goods and other chaos, and establish a rapid disposal mechanism linking complaints from cultural tourism and 110 to respond to tourists’ demands in a timely manner.
Reporting/feedback