At the press conference held in National Health Commission in early December, Mi Feng, a spokesperson for National Health Commission, said that according to the monitoring, all the current acute respiratory diseases are caused by known pathogens, and all of them have corresponding mature treatment methods, and no new infectious diseases caused by new viruses and bacteria have been found.

　　At the press conference, the role of traditional Chinese medicine and the treatment of integrated traditional Chinese and western medicine were emphasized. The reporter was informed that the recent sales of influenza prevention and treatment drugs, including Chinese patent medicines, continued to increase.

　　National Health Commission: We should give full play to the role of traditional Chinese medicine and combine traditional Chinese and western medicine.

　　Mi Feng said that it is necessary to further increase the supply of medical services, promote the opening of pediatric clinics in Chinese medicine hospitals, maternal and child health hospitals and other medical institutions at all levels, and separate noon, night and weekend clinics according to the number of patients, extend service hours, expand inpatient beds, and continuously optimize the treatment and treatment procedures such as registration, inspection and payment, so as to facilitate the people to seek medical treatment. It is necessary to do a good job in graded diagnosis and treatment, unblock referral channels, adjust personnel across disciplines and hospitals, ensure the supply of medical materials, promote Internet medical care, and maximize the ability to receive medical treatment. It is very effective to prevent the spread of respiratory diseases to give full play to the role of traditional Chinese medicine, ensure the supply and vaccination services of influenza and other vaccines, vaccinate key groups such as the elderly and children as soon as possible, reduce the risk of illness, and insist on wearing masks, washing hands frequently and ventilation frequently. It is necessary to do personal protection, do not go to work or go to school with illness, and adhere to good personal hygiene habits and healthy lifestyles.

　　The reporter noted that the conference emphasized that it is necessary to give full play to the role of traditional Chinese medicine, integrate traditional Chinese and western medicine, popularize the knowledge of traditional Chinese medicine in preventing and treating common respiratory diseases in winter, and improve the prevention and treatment effect. At the same time, in order to ensure the people’s demand for medical treatment, relieve the pressure of pediatric consultation during the high-incidence period of influenza, and give full play to the characteristics and functions of traditional Chinese medicine scientifically, effectively, safely and steadily, the Beijing Municipal Administration of Traditional Chinese Medicine organized an expert group on traditional Chinese medicine to prevent and treat influenza, and formulated the "Beijing Winter Influenza Prevention and Treatment Plan of Traditional Chinese Medicine in 2023 (Trial)".

　　In this regard, a Chinese medicine expert in Guangzhou told reporters that taking children in special groups as an example, children’s physical functions are not fully developed, their immune functions are poor, their resistance is weak, and they are vulnerable to influenza virus attack and infection. At the same time, children are more sensitive to drugs, and cold drugs are harmful to vital energy, which is prone to adverse reactions to varying degrees. Therefore, when treating influenza, it is especially necessary to pay attention to choosing mild and less irritating drugs for children to protect human health.

　　The sales of Chinese patent medicines increased rapidly, and the search for drugs related to upper respiratory diseases increased.

　　Recently, many citizens have increased their awareness of self-protection and are actively purchasing all kinds of cold medicines for emergencies. "At present, the supply of anti-inflammatory drugs and various drugs in stores is sufficient, and citizens can buy them as needed. There is no need to take drugs. Because some anti-inflammatory drugs are OTC, it is recommended to use them under the advice of doctors or pharmacists, and prescription drugs need to be purchased by prescription. It is worth noting that recently, a variety of respiratory infectious diseases have been high, and different treatments for pathogens are different. The public needs to go to the hospital for diagnosis to prescribe the right medicine. " Yang Weimei, manager of Longjin East Road, Dashenlin, suggested that residents should seek medical treatment in time if they have symptoms such as persistent cough, shortness of breath and dyspnea, instead of buying medicine and taking medicine themselves.

There are not a few Chinese patent medicine pediatric products on the shelves of pharmacies.

　　Some chain pharmacy staff told reporters that the sales of cold medicines have increased significantly recently, and Bupleurum chinense in Baiyun Mountain was once out of stock. According to the data of some online pharmacies, the sales of this kind of Chinese patent medicine have increased very rapidly. In a chain pharmacy in Guangzhou, children’s Baiyun Mountain Banlangen granules were placed in a conspicuous position on the shelves. "Recently, many products on the market, including children’s Banlangen granules, have seen a significant increase in sales." Baiyun Mountain and Huangzhong Medicine revealed that there are not a few children suffering from influenza recently, so on the one hand, it is to adjust production capacity to ensure market supply, on the other hand, it is to include the donation of protective products such as Baiyun Mountain Banlangen granules for children in the public welfare plan for preventing influenza in winter.

　　In addition, the statistics of Dingdang Kuai Medicine show that the search volume of drugs related to upper respiratory diseases in some areas in recent 30 days is more than ten times than before, among which the drugs for treating mycoplasma pneumoniae and the drugs for treating influenza have the fastest growth, and the drugs for relieving colds and fever, such as ibuprofen and Ganmao Qingre Granules, drugs for clearing away heat and toxic materials, such as Budilan Xiaoyan Tablets, and drugs for relieving cough and resolving phlegm, such as ambroxol hydrochloride and fresh bamboo juice, have also increased significantly.

　　Some experts said that in the face of prevention and treatment of respiratory diseases in winter, on the one hand, the public can prepare some antipyretic and analgesic drugs for symptoms such as fever; On the other hand, under the guidance of doctors, some broad-spectrum antiviral drugs can be properly prepared to meet the needs of the whole family, old and young.

The Avengers poster


Japan, a big box office, will not be released until August.


Fans around the world have created countless works around "Avengers", which makes these ancient cartoon characters glow with new vitality.

　　Movie network news(Compile/He Xiaoqin) Since its European and American premiere, it has become a global box office billion-dollar club within 19 days of its release, which has strongly opened the curtain of this summer’s summer scuffle. At present, the film has entered the top 11 box office in film history, and its ability to attract gold can be compared with that of others, making it the most popular superhero film. According to last weekend’s data report, "The Avengers" is the great director tim burton’s new all-star movie. And a big box office like Japan will not be released until a few months later, when the total box office of the film will surely hit a new high.

　　Marvel Comics Company (now owned by Disney) invested $220 million in film production, and then invested $100 million exclusively for publicity. What makes this movie so popular? Some insiders have analyzed this-the reasons why The Avengers will achieve such success in markets including China may be as follows:

　　First of all, the film’s propaganda preparation can be described as one of the most adequate Hollywood blockbusters. From 2008, there have been movies about the league in just a few years, which undoubtedly accumulated a high popularity for this year’s collective dispatch. The eggs after each film directly set the stage for this masterpiece. In the next few years, Marvel Comics will continue to release series, (co-produced by China and the United States), Raytheon 2, etc., and the sequel to Captain America is also planned. The snowball is getting bigger and bigger, and the business is getting more and more. Marvel Comics Company has pushed the super hero movie into a virtuous circle.
　

With the popularity of movies, all kinds of derivatives are dazzling. The picture shows "Women’s Federation" dessert.


The picture shows the The Avengers series USB flash drive.

　　Secondly, it is rare for so many superheroes to gather together. As a representative of American pop culture, it is difficult for movie audiences with young audiences as the main body not to have star worship psychology. The movie derivatives all over the streets and the related topics flooding the forum website can be seen.

　　Thirdly, the quality of the film is superior among similar popcorn blockbusters, and it has accumulated a good reputation before it was released in China and the United States. The freshness index of rotten tomato websites reached 94%, and the audience who saw it also gave it unanimous praise. What’s more, the visual effect of the film is shocking, and it is worth walking into the cinema. The 3D version has also accelerated the box office.　

　　Finally, the atmosphere of the film is relaxed and humorous, and the heroes who looked high in the past gained human affinity. Especially for the audience in China, this kind of role that breaks the established impression is easier to get a good impression, Xian Yi, old and young.

　　"The Avengers" made Disney a beautiful turnaround. Previously, the sci-fi film he invested heavily in lost 200 million yuan, which led to the resignation of studio chairman Ricky Ross, and this position is still vacant. Now, Disney is finally proud.

According to the report of Cailian, Ping An Bank (000001) started to reduce its salary, and the deferred bonus will be paid at a discount of 60% from July to September, and the future bonus distribution ratio will be adjusted according to the performance.

This action of Ping An Bank happened just after the Ministry of Finance issued the Notice on Further Strengthening the Financial Management of State-owned Financial Enterprises (hereinafter referred to as the Notice).

Because it involves optimizing the internal distribution structure, the Notice is generally interpreted as the "salary limit order" of the financial industry. From a macro point of view, the reform of the salary system in the banking industry has already been promoted internally. Ping An Bank’s move, no matter what the motivation, is part of the overall reform. The implementation of the Notice will once again deepen the influence of policies on the internal income distribution of banks, and salary restriction and differentiation will become the trend of the bank’s salary system at the same time.

For the banking industry, the reform of the salary system has already been promoted internally. The implementation of the Notice will once again deepen the influence of policies on the internal income distribution of banks, and salary restriction and differentiation will become the trend of the bank’s salary system at the same time.

Maybe in the near future, the adjustment of income such as salary limit and salary reduction will not only happen in a bank or a line, but whose adjustment? How is it adjusted? This is the focus of attention.

01

The adjustment space of stock banks is larger than that of state-owned banks.

Recently, the Ministry of Finance issued the Notice on Further Strengthening the Financial Management of State-owned Financial Enterprises (hereinafter referred to as the Notice).

The Notice is mainly aimed at central financial enterprises and other state-owned financial enterprises, which involves the internal income distribution of state-owned financial enterprises.

The Circular requires central financial enterprises and other financial state-owned enterprises to optimize the internal distribution structure, scientifically design the salary system, and reasonably control the post distribution level difference. And put forward specific policy requirements-"the average wage increase of headquarters employees should be lower than that of employees in the enterprise in principle, and the average wage increase of middle and senior management positions should not be higher than that of employees in the enterprise in principle."

This policy requirement is generally interpreted as the "salary limit order" of the financial industry. In fact, before the "Notice" was issued, the reform of the bank’s salary system had already begun.

For the six major banks, the salary of senior managers has been implemented in accordance with the policy of salary reform for heads of central enterprises since January 2015.

Judging from the annual salary of senior managers of six major state-owned banks in 2021. The annual salary of the chairman and president is generally around 810,000, while that of the vice president is around 75%. As a central financial enterprise, the six major banks have almost implemented a unified salary standard.

The "relatively free" stock banks have higher wages, and of course there are great differences.

The annual salary of the presidents of Minsheng Bank and China Merchants Bank (600036) is 4.3 million yuan and 4,198,300 yuan respectively, followed by Ping An Bank, with an annual salary of 3,879,500 yuan. The annual salary of the president of Shanghai Pudong Development Bank (600,000) is 2,832,500 yuan, and that of Zheshang Bank is 2,110,600 yuan.

The annual salary of senior managers in stock banks varies greatly.

Minsheng Bank, China Merchants Bank and Ping An Bank are at the same level. At one level, China Everbright Bank (601818), Shanghai Pudong Development Bank, Zheshang Bank and China CITIC Bank (601998), Industrial Bank (601166) and Huaxia Bank (600015) are the lowest. The annual salary of the president of Industrial Bank is 1,314,600 yuan, and the vice president is 1,183,000 yuan. The annual salary of the president of Huaxia Bank is only 678,500 yuan, and that of the vice president is 624,000 yuan.

Of course, among the stock banks, Minsheng Bank (600016) and Ping An Bank are private banks, and in principle, they are not affected by the Notice.

On the whole, at present, the annual salary of senior managers of six major state-owned banks is far lower than that of the first echelon and the second echelon of joint-stock banks. After the implementation of the Notice, the increase is limited, but the adjustment should also be limited. I am afraid that the stock banks will be more affected than the state-owned banks.

For stock banks, how to choose and adjust between reducing the salary of senior managers and improving the average salary at the grass-roots level is the next problem worthy of attention.

02

Internal differentiation-pricing by post becomes a trend

The Notice also mentioned that financial enterprises should reasonably control the post distribution grade difference, fully mobilize the enthusiasm of front-line employees and grass-roots employees, and effectively balance the income distribution relationship among leading bodies, middle-level cadres and grass-roots employees. If the average salary of headquarters employees is significantly higher than the average salary of employees in the enterprise, the total annual salary should be further increased to front-line employees and grass-roots employees.

In terms of income distribution, it is inclined to front-line employees and grass-roots employees. Specifically, the salary reform within banks has changed from administrative "pricing by person" to refined and professional "pricing by post".

Take the secretary of the board of directors and the chief risk officer as an example. In many banks, especially state-owned banks, the annual salary of the secretary of the board of directors and the chief risk officer is higher than that of the president and vice president. In large state-owned banks, the annual salary of the business director of the head office is also higher than that of the president and vice president. This is a manifestation that the salary of professional posts is higher than that of administrative posts.

From the perspective of per capita salary, in 2021, the average salary of CITIC Bank was 580,600 yuan. China Merchants Bank followed closely, with an average salary of 566,500 yuan in 2021, Industrial Bank 554,700 yuan, Ping An Bank 533,700 yuan, Zheshang Bank 531,100 yuan, Minsheng Bank 514,900 yuan and China Everbright Bank 468,700 yuan.

Generally speaking, the average salary of joint-stock banks is higher than that of state-owned banks and other banks. Judging from the data of listed stock banks, the average salary has remained at a relatively high level.

It seems that the level of joint-stock banks is higher than that of state-owned banks, both in terms of senior managers and average wages, and there seems to be more room for adjustment.

But in fact, we can’t simply understand the Notice as a "salary limit order". Because banks must also ensure the competitive advantage of key areas, key positions and high-potential talents.

In establishing the human resource system and incentive mechanism for scientific and technological talents, banks are actually benchmarking Internet technology enterprises. Banks must establish competitive management and compensation mechanisms in order to attract more and stronger scientific and technological talents. At present, on the whole, the salary of bank science and technology posts is still lower than that of internet technology companies in the head.

Therefore, the reform of the bank’s salary system will be more divided-tilted to the grassroots level and tilted to technical posts. The difference in salary will not only be reflected in different ranks, but also in different positions.

Another point worthy of attention is that the Notice requires the establishment and improvement of the deferred payment mechanism for salary distribution and the accountability and salary recovery mechanism.

For senior managers of financial enterprises and employees who have a direct or important impact on risks, the basic salary is generally not higher than 35% of the total salary, and performance pay is deferred according to the assessment of business income and risk by stages. More than 40% of performance pay should be deferred, and the deferred payment period is generally not less than 3 years.

At this point, all listed banks have established a deferred payment mechanism and a recourse deduction mechanism for senior managers’ performance pay in accordance with the requirements of supervision and the Guidelines for Steady Pay Supervision of Commercial Banks. The total pre-tax compensation we see in the financial report includes the performance to be deferred.

The specific way is to set aside a certain proportion of the executive performance pay every year. The performance pay of senior managers is set with deferred payment, and the general deferred payment period is 3 years. During the assessment period, if there is any violation of rules and regulations or abnormal exposure of risks within the duties, the risk fund of the relevant responsible person will be deducted accordingly. Performance-based compensation recovery and deduction regulations apply to those who have left or retired.

Generally speaking, the trend of income distribution within the bank is also clear-the top is limited and inclined to the grassroots, from rank pricing to post pricing.

Author’s e-mail:

xuyingxia@xiaojinjie.com.cn

This article is an original manuscript of the consumer industry, and it is refused to be reproduced without permission, otherwise legal responsibility will be investigated.

Video viewing point

Meituan bike-sharing started to raise prices today. Will you still use it?

Review in the past

Policy interpretation:

What should I do about the "salary limit order"? The growth rate of middle and senior management posts must not be higher than this.

Second, intensive capital increase and small loans, what is the secret of the Internet platform?

Finance Minister Sanyuan: The proportion of joint loans made by the platform should not be too high.

Enterprise dynamics:

1. Small and micro businesses: using technology to reduce loan interest rates and empower small and micro enterprises.

Second, this "foreign style" financing channel is getting hotter! Licensed funds have raised nearly 3 billion yuan, and many institutions are landing.

Third, mobile payment kills offline terminals, and ATM faucet transformation is difficult.

Industry hotspots:

1 Internet consumer finance ABS restarted, and the issuance of consumer finance financial bonds was still suspended.

Consumer finance during the epidemic in Shanghai: "The loan used for’ decoration’ will definitely not pass"

Take advantage of the sharp drop in consumer loan interest rates to borrow more quickly? Bank: "I don’t borrow it from ordinary people."

Pioneer view:

The financial technology services have achieved remarkable results, helping institutions to support inclusive finance.

Second, the net profit dropped by 9.12%. What happened to Shanghai Pudong Development Bank?

How to solve the difficulties of small and micro loans made by banks?

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This article was first published on WeChat WeChat official account: Gold Elimination. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　What is more nutritious to eat and how to eat healthier? The Dietary Guide for China Residents compiled by China Nutrition Society was revised again after six years and appeared on 26th. The new edition of the guide highlights the importance of regular eating, and "hands-on" gives scientific suggestions on how to eat reasonably, select and cook food.

　　With the development of economy and society and the improvement of living standards, the dietary structure of Chinese people has changed significantly, and the consumption of meat, eggs and milk has increased greatly. Ding Gangqiang, director of the Institute of Nutrition and Health, China CDC, said that the monitoring since 1982 showed that our citizens were generally short of protein and trace elements at first, and now the growth retardation rate of children has dropped significantly, and the average life expectancy has continued to increase.

　　But at the same time, the accelerated pace of life makes eating behaviors such as irregular meals, ordering takeout or eating out more and more common, and unreasonable dietary structure "eats out" the health burden: the overweight and obesity rate of adults is over 50%, the prevalence rate of hypertension is 27.5%, and the prevalence rate of diabetes is 11.9%… … The incidence of various chronic diseases is on the rise.

　　In this regard, on the basis of the six core recommendations in the previous edition, the guide added two dietary guidelines: "eat regularly, drink plenty of water" and "know how to cook and choose, and know how to read the label". The guide points out that regular eating is the premise of realizing a reasonable diet, and three meals a day should be arranged reasonably, regularly and quantitatively, and eating moderately. The interval between meals is 4-mdash; 6 hours is appropriate, and the breakfast time is 15-mdash; 20 minutes, lunch and dinner for 20-mdash; Thirty minutes. The energy provided by breakfast should account for 25% of the total energy of the whole day & mdash; 30%, lunch accounts for 30%— 40%, dinner accounts for 30%— 35%。 It is recommended that adults drink water 7-mdash; 8 cups, drink more water and tea.

　　Nowadays, Chinese people pay more and more attention to diet health. China Association for Science and Technology and a related research of a search engine show that food safety and nutrition and health account for more than half of people’s inquiries. Yang Yuexin, chairman of the Nutrition Society of China, said that in the face of increasingly rich food choices, especially the increasing proportion of processed food, how to better understand, select and cook food is becoming more and more important.

　　The guide suggests that to understand the nutrient density of food, generally speaking, colorful fresh fruits and vegetables, lean meat, eggs and whole grains are all foods with high nutrient density, and less "blank energy" foods such as candy and fried gluten are selected; Using seasonal and local food resources, fresh ingredients can retain nutrition to the maximum extent.

　　You should also learn to read the label when buying goods: you can buy food through the ingredient list and nutrient composition list, and you can also pay attention to the labels such as "high calcium", "low fat" and "increasing dietary fiber". Cooking food should be done by cooking and frying more, frying less, using natural spices such as onion, ginger and garlic, and cooking tools such as microwave oven and induction cooker that release less oil smoke, so as to reduce the use of oil and the generation of carcinogens caused by high temperature.

　　　　　　　 Movie Network NewsJackie Chan first investment and starring, the Chinese film company issued the Spring Festival action comedy "soldier" box office successfully exceeded 153 million yuan, beat the box office accumulated 142 million "Jinyiwei", became the 2010 annual Spring Festival schedule domestic film box office champion. Jackie Chan was overjoyed to hear the news, generous gift distribution company 500,000 yuan bonus, to express gratitude.

"Soldiers" defeated "Jinyiwei" at the box office and doubled Jackie Chan’s expectations

　　　　　　　 On March 15, the organizers held a press conference in *******. Gu Guoqing, chairperson ** Huaxia Film Company, Wei Jian, general manager, and Gao Wenning, manager ** Jackie Chan Company, attended the event. It is reported that since its release on February 14, "The Young Soldier" has been red at the box **fice all the way, setting a 15.06 million box **fice record on the first day. In just 10 days, it easily broke 100 million yuan. The final cumulative box **fice reached 153 million yuan, successfully surpassing the rival "Jinyiwei" and winning the title ** domestic film during the ****** Festival.

　　　　　　　 According to the chairperson of Gu Guoqing, in order to distribute "Little Soldier" well, Huaying Company mobilized more than 600 inspectors across the country and invested in building a high-tech platform for remote box office monitoring to ensure that "Little Soldier" stands out in the fierce competition with nearly 20 films and firmly stands at the top of the box office of domestic films during the Spring Festival. Gu Guoqing also revealed that this result far exceeded Jackie Chan’s expectations. "When the box office reached more than 70 million, Jackie Chan said three times in a row that the box office was enough. He didn’t expect such a good result."
　

Wang Leehom stills

Huaxia Film will release more than ten films, including "Ip Man 2" and "Hawthorn Tree"

　　　　　　　 The high box office of films such as "Three Guns Shooting Surprise" and "Young Soldier" once again confirms the distribution ability of Huaxia Film Distribution Co., Ltd. It is reported that Huaxia Film Company has signed 10 film distribution and production contracts, including "Ip Man 2". It is expected to continue to cooperate with Zhang Yimou to release his films "Jinling Thirteen Hairpins" and "Hawthorn Tree".

[Click to watch the video trailer]

[Movie Network]www.1905.comExclusive manuscript, please indicate the source when reprinting.

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Column name

Xinhua all-media headlines

Date of establishment

December 31, 2014

Publication cycle

Seven issues a week

Publishing layout

without

languages

Chinese

Publishing unit

Xinhua News Agency

creator in chief

Qian Tong, Li Keyong, Hao Fangjia, Wang Qingying, Zheng Xiaoyi, Li Ming

 

 

 

 

 

 

 

 

 

 

 

 

 

 

special column  

brief introduction

  "Xinhua All-Media Headlines" was launched on December 31, 2014, aiming at integrating the resources of Xinhua News Agency, determining topics around major themes, topics and hot news, and carrying out classified collection, writing, adaptive production and multi-release under the same theme according to the communication requirements of traditional lines and new media terminals, so as to form an all-media joint force and create a multimedia report with the characteristics of all-media reporting. After more than two years of development, its influence has risen rapidly, and it has become an excellent column of major reports of Xinhua News Agency, and it has also become the source of follow-up reports of other media, forming a wave-like communication trend.

 First, column positioning

On the one hand, "Xinhua All-Media Headlines" focus on traditional reports to create a "town edition"; on the other hand, it extends its content advantages to emerging media through new voices and new forms, forming a "screen effect" in new media terminals, enabling Xinhua News Agency to achieve full coverage of key reports.

Second, the column characteristics and practices

    1. Practice

    The column is under the responsibility of Xinhua News Agency’s all-media reporting platform, and a group is broadcast every day. The report consists of a main text draft and a number of products that integrate text, pictures, videos and various new media forms, and strives to finely process and distribute the content. Product forms include words, pictures, charts, videos, small games, interactive surveys, mobile phone light applications, dynamic products and other forms of reporting. Release on traditional press release lines, new media lines, and clients of Xinhuanet and Xinhua News Agency, such as our own new media terminal, WeChat public account and Weibo platform; Xinhua Daily Telegraph publishes a special edition every day.

2. Features

    In 2016, under the direct organization and command of social leaders, the all-media reporting platform fought side by side with all departments of the head office and relevant branches at home and abroad, and jointly completed 389 groups of "Xinhua All-Media Headlines" and 219 new media products.

First, closely focus on the general secretary’s activities to carry out hot planning, use all-media means to organize reports, create a variety of precedents for leaders’ reports, and gain recognition from higher authorities. For example, the long newsletter "Sailing High, Towards the Brilliant Other Side of Great Rejuvenation —— Documentary of the Party Central Committee Governing the Country with the Supreme Leader Comrade as the General Secretary since the 18th National Congress of the Communist Party of China" is the opening work of a series of manuscripts on "New Practice of Governing the Country". The theme of the manuscript is grand, which profoundly expounds the new practice and achievements of the Party Central Committee governing the country since the 18th National Congress, and highlights the strong will of the Party Central Committee with the Supreme Leader Comrade as the General Secretary to overcome difficulties, persist in reform and opening up, command the overall decision-making ability, and people’s livelihood feelings that are always Traditional media adopted more than 260 on the same day; The series of "Return Visit" of the General Secretary’s domestic inspection, as well as the series of foresight and summary of his visit, have become the reporting brands.

    Second, closely organize reports around the key work of the CPC Central Committee and the state, and strive to make the Party’s voice the strongest voice of the times, convey China’s firm belief in moving towards a well-off society in an all-round way and deepening reform in an all-round way, and turn the country’s development advantages into discourse advantages. For example, a series of reports on the new concept, strategy and practice of governing the country have become the brand of reports, and more than 100 important summaries, such as "Fighting bravely in the middle stream-a review of the work of the CPC Central Committee with the supreme leader as the general secretary in the key year of deep reform" and "The mainstay of national rejuvenation-dedicated to the 95th anniversary of the founding of the Communist Party of China (CPC)", have achieved the adoption of traditional media.

The third is to focus on major policies, pay attention to the interpretation from the perspective close to the people and innovate the reporting methods, and sing the main theme, tap the typical reports of characters and spread positive energy. For example, focus on the hot issues that the people care about, such as the new policy of network car, the "congestion disease" in the capital, left-behind children, and the difficulty of renting a house, and follow up in time and accurately. He Xinglong: The Retrograde of a Post-80s Village Doctor, A Shepherd, A Living Monument, A Heavenly Road, A Dream-The Legend of the Tibetan Yugong Snadingzhu, Guo Chuan: Please answer when you hear me! The role model of the contemporary county party secretary-remembering Jiang Shikun, secretary of the Qinglong county party Committee in Guizhou, and the secretary of rubber shoes in the cliff village in the depths of the mountains have also set up vivid and touching characters through reports.

The fourth is to solve the problem of new media communication of major themes, and launch new forms of "phenomenon-level" products such as rap animation MV "Four Comprehensiveness", micro-film "Red Temperament" and webcast "Red Pursuit". This series of "Red" all-media products have achieved great response after their launch. The total hits and readings of Four Comprehensions have exceeded 100 million times, and the cumulative viewing of "Red Temperament" has exceeded 200 million times. The series of "Red Pursuit" is the only new media product in Publicity Department of the Communist Party of China that has been pushed through the whole network for the 80th anniversary of the victory of the Red Army’s Long March, and the live and precipitated videos have been played over 100 million times.

Fifth, innovation has an "incubation" effect, and a series of innovative all-media products have been launched, such as National Album, Space Diary of Special Reporter of Xinhua News Agency, and 33 Days in the Sky. The report of "Space Diary" has attracted the attention and love of the vast audience at home and abroad, especially the new media audience, because of its unique reporting form and easy-to-interact way, with a cumulative reading volume of 160 million times.

The sixth is to express innovation as the starting point, strengthen the "cross-border narrative" ability, and explore more forms, means and technologies of all-media products in daily reports. Seven major explorations have been made, namely, one, the media-integrated page mode with fresh language, mixed versions of text, pictures and videos, and all the contents; Second, text innovation, supplemented by multimedia presentation; Third, the innovation of pictures such as long scrolls, expression pack photos, conceptual photography, imposition photos and video images; Four, micro documentary, short video, news, MV and other video products; V. Video report combining UGC and PGC; Sixth, play the role of "central kitchen" and launch a wider range of domestic and foreign branches to jointly collect; Seven, VR, drones, GIF maps, mobile games, modeling animation and other new technology-driven reporting new attempts.

Third, the influence of the column

    After more than two years’ development, traditional reports and new media reports have basically achieved the goal of "double hundred", that is, traditional media reports have adopted hundreds, and new media reports have read more than one million times on the Internet. In 2016 alone, the highest number of single articles was 364, with a total reading page view of more than 670 million times throughout the year. Some single new media products, with more than 100 million Internet readings, have become phenomenal communication products.

recommend 
unit 
idea 

   "Xinhua All Media Headline" has realized the integration of traditional business and new media business from addition to integration, from physical polymerization to chemical reaction, from two skins to a chess game, and has achieved the integration of organization and command, intensive collection and editing, all media production and matrix process management, and has become the general hub, platform and export of Xinhua News Agency’s integrated reporting.

︵

Initial push

Comment and recommendation

decide between right and wrong

Language reason

︶

  Xinhua All-Media Headlines focuses on major themes, important events and hot spots, and presents them in an all-media form, with a big focus, high conception and high standing. In particular, since the 18th National Congress of the Communist Party of China, the new practices and achievements of the Party Central Committee in governing the country have been thoroughly explored and presented in an all-round way, with new perspectives and real content. At the same time, the whole report reflects the synchronous planning, synchronous implementation and overall release of traditional media and emerging media in an all-round way, forming a strong communication.

A few days ago, the cumulative sales volume of SAIC Volkswagen Volkswagen brand in 2024 has exceeded one million mark, ranking first in the sales volume of joint venture brands. Among them, Xinrui, as a model that combines fuel economy, durability and high cost performance, has become a popular choice in consumers’ hearts with its unique charm. In November, its sales exceeded 12,000, making it a veritable choice!

The reason why Tuyue Xinrui can win the favor of the market quickly is that it accurately grasps the core demand of consumers-province. The one-price sales strategy starting from 79,900 yuan has broken the price barrier in the traditional car purchase mode, so that consumers with limited budgets can easily own high-quality German SUVs.

This innovative measure not only saves consumers the cost of car purchase, but also improves the convenience and transparency of car purchase. At the same time, the commitment of the powertrain lifetime warranty provides consumers with a long-term car security, making car maintenance more worry-free and money-saving.

In terms of fuel economy, the performance of Tuyue Xinrui is equally remarkable. The fuel consumption of its 1.5T EVO II engine is as low as 5.70L/100km under WLTC comprehensive working conditions, which is far lower than the average level of its class. What is even more surprising is that in the actual measurement, many professional automobile media have measured the ultra-low fuel consumption of 3.XXL/100km, which undoubtedly saves consumers a lot of fuel costs in their daily use. In addition, Tuyue Xinrui also supports the filling of No.92 gasoline, which further reduces the cost of car use.

In addition to the economic advantages, Tuyue Xinrui is uncompromising in product strength and quality. Active and passive safety equipment, such as parking rearview imaging system and three-cavity central airbag adopted for the first time at the same level, provide all-round safety guarantee for drivers and passengers. At the same time, the super-long wheelbase of 2651mm combined with exquisite space design makes the utilization rate of the interior space extremely high, providing passengers with a spacious and comfortable ride experience.

In terms of process quality, Tuyue Xinrui has inherited the centuries-old German seiko tradition of SAIC Volkswagen, and cooperated with advanced manufacturing technologies such as laser welding and cavity wax injection to ensure the durability and reliability of vehicles. The polishing of these details and the application of technology have jointly achieved the everlasting quality assurance of Tuyue Xinrui.

With its starting price of 79,900 yuan, lifetime warranty of powertrain and comprehensive product strength, Tuyue Xinrui has successfully stood out in the compact SUV market and become a model favored by consumers. From L Pro to Tuyue Xinrui, and then to the upcoming Pro, SAIC Volkswagen’s strategic layout in the SUV market is gradually deepening, and it meets the diverse needs of different consumers by providing rich and differentiated quality products.