Tmall Elf beat us to it. This AIGC hardware is a bit cool.




















































Wei Jian, general manager of Huaxia Film Company, holds a 500,000 yuan check presented by Jackie Chan


Jackie Chan was "seduced"
Movie Network NewsJackie Chan first investment and starring, the Chinese film company issued the Spring Festival action comedy "soldier" box office successfully exceeded 153 million yuan, beat the box office accumulated 142 million "Jinyiwei", became the 2010 annual Spring Festival schedule domestic film box office champion. Jackie Chan was overjoyed to hear the news, generous gift distribution company 500,000 yuan bonus, to express gratitude.
"Soldiers" defeated "Jinyiwei" at the box office and doubled Jackie Chan’s expectations
On March 15, the organizers held a press conference in *******. Gu Guoqing, chairperson ** Huaxia Film Company, Wei Jian, general manager, and Gao Wenning, manager ** Jackie Chan Company, attended the event. It is reported that since its release on February 14, "The Young Soldier" has been red at the box **fice all the way, setting a 15.06 million box **fice record on the first day. In just 10 days, it easily broke 100 million yuan. The final cumulative box **fice reached 153 million yuan, successfully surpassing the rival "Jinyiwei" and winning the title ** domestic film during the ****** Festival.
According to the chairperson of Gu Guoqing, in order to distribute "Little Soldier" well, Huaying Company mobilized more than 600 inspectors across the country and invested in building a high-tech platform for remote box office monitoring to ensure that "Little Soldier" stands out in the fierce competition with nearly 20 films and firmly stands at the top of the box office of domestic films during the Spring Festival. Gu Guoqing also revealed that this result far exceeded Jackie Chan’s expectations. "When the box office reached more than 70 million, Jackie Chan said three times in a row that the box office was enough. He didn’t expect such a good result."

Wang Leehom stills
Huaxia Film will release more than ten films, including "Ip Man 2" and "Hawthorn Tree"
The high box office of films such as "Three Guns Shooting Surprise" and "Young Soldier" once again confirms the distribution ability of Huaxia Film Distribution Co., Ltd. It is reported that Huaxia Film Company has signed 10 film distribution and production contracts, including "Ip Man 2". It is expected to continue to cooperate with Zhang Yimou to release his films "Jinling Thirteen Hairpins" and "Hawthorn Tree".
[Click to watch the video trailer]
[Movie Network]www.1905.comExclusive manuscript, please indicate the source when reprinting.
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Column name
Xinhua all-media headlines
Date of establishment
December 31, 2014
Publication cycle
Seven issues a week
Publishing layout
without
languages
Chinese
Publishing unit
Xinhua News Agency
creator in chief
Qian Tong, Li Keyong, Hao Fangjia, Wang Qingying, Zheng Xiaoyi, Li Ming
special column
brief introduction
"Xinhua All-Media Headlines" was launched on December 31, 2014, aiming at integrating the resources of Xinhua News Agency, determining topics around major themes, topics and hot news, and carrying out classified collection, writing, adaptive production and multi-release under the same theme according to the communication requirements of traditional lines and new media terminals, so as to form an all-media joint force and create a multimedia report with the characteristics of all-media reporting. After more than two years of development, its influence has risen rapidly, and it has become an excellent column of major reports of Xinhua News Agency, and it has also become the source of follow-up reports of other media, forming a wave-like communication trend.
First, column positioning
On the one hand, "Xinhua All-Media Headlines" focus on traditional reports to create a "town edition"; on the other hand, it extends its content advantages to emerging media through new voices and new forms, forming a "screen effect" in new media terminals, enabling Xinhua News Agency to achieve full coverage of key reports.
Second, the column characteristics and practices
1. Practice
The column is under the responsibility of Xinhua News Agency’s all-media reporting platform, and a group is broadcast every day. The report consists of a main text draft and a number of products that integrate text, pictures, videos and various new media forms, and strives to finely process and distribute the content. Product forms include words, pictures, charts, videos, small games, interactive surveys, mobile phone light applications, dynamic products and other forms of reporting. Release on traditional press release lines, new media lines, and clients of Xinhuanet and Xinhua News Agency, such as our own new media terminal, WeChat public account and Weibo platform; Xinhua Daily Telegraph publishes a special edition every day.
2. Features
In 2016, under the direct organization and command of social leaders, the all-media reporting platform fought side by side with all departments of the head office and relevant branches at home and abroad, and jointly completed 389 groups of "Xinhua All-Media Headlines" and 219 new media products.
First, closely focus on the general secretary’s activities to carry out hot planning, use all-media means to organize reports, create a variety of precedents for leaders’ reports, and gain recognition from higher authorities. For example, the long newsletter "Sailing High, Towards the Brilliant Other Side of Great Rejuvenation —— Documentary of the Party Central Committee Governing the Country with the Supreme Leader Comrade as the General Secretary since the 18th National Congress of the Communist Party of China" is the opening work of a series of manuscripts on "New Practice of Governing the Country". The theme of the manuscript is grand, which profoundly expounds the new practice and achievements of the Party Central Committee governing the country since the 18th National Congress, and highlights the strong will of the Party Central Committee with the Supreme Leader Comrade as the General Secretary to overcome difficulties, persist in reform and opening up, command the overall decision-making ability, and people’s livelihood feelings that are always Traditional media adopted more than 260 on the same day; The series of "Return Visit" of the General Secretary’s domestic inspection, as well as the series of foresight and summary of his visit, have become the reporting brands.
Second, closely organize reports around the key work of the CPC Central Committee and the state, and strive to make the Party’s voice the strongest voice of the times, convey China’s firm belief in moving towards a well-off society in an all-round way and deepening reform in an all-round way, and turn the country’s development advantages into discourse advantages. For example, a series of reports on the new concept, strategy and practice of governing the country have become the brand of reports, and more than 100 important summaries, such as "Fighting bravely in the middle stream-a review of the work of the CPC Central Committee with the supreme leader as the general secretary in the key year of deep reform" and "The mainstay of national rejuvenation-dedicated to the 95th anniversary of the founding of the Communist Party of China (CPC)", have achieved the adoption of traditional media.
The third is to focus on major policies, pay attention to the interpretation from the perspective close to the people and innovate the reporting methods, and sing the main theme, tap the typical reports of characters and spread positive energy. For example, focus on the hot issues that the people care about, such as the new policy of network car, the "congestion disease" in the capital, left-behind children, and the difficulty of renting a house, and follow up in time and accurately. He Xinglong: The Retrograde of a Post-80s Village Doctor, A Shepherd, A Living Monument, A Heavenly Road, A Dream-The Legend of the Tibetan Yugong Snadingzhu, Guo Chuan: Please answer when you hear me! The role model of the contemporary county party secretary-remembering Jiang Shikun, secretary of the Qinglong county party Committee in Guizhou, and the secretary of rubber shoes in the cliff village in the depths of the mountains have also set up vivid and touching characters through reports.
The fourth is to solve the problem of new media communication of major themes, and launch new forms of "phenomenon-level" products such as rap animation MV "Four Comprehensiveness", micro-film "Red Temperament" and webcast "Red Pursuit". This series of "Red" all-media products have achieved great response after their launch. The total hits and readings of Four Comprehensions have exceeded 100 million times, and the cumulative viewing of "Red Temperament" has exceeded 200 million times. The series of "Red Pursuit" is the only new media product in Publicity Department of the Communist Party of China that has been pushed through the whole network for the 80th anniversary of the victory of the Red Army’s Long March, and the live and precipitated videos have been played over 100 million times.
Fifth, innovation has an "incubation" effect, and a series of innovative all-media products have been launched, such as National Album, Space Diary of Special Reporter of Xinhua News Agency, and 33 Days in the Sky. The report of "Space Diary" has attracted the attention and love of the vast audience at home and abroad, especially the new media audience, because of its unique reporting form and easy-to-interact way, with a cumulative reading volume of 160 million times.
The sixth is to express innovation as the starting point, strengthen the "cross-border narrative" ability, and explore more forms, means and technologies of all-media products in daily reports. Seven major explorations have been made, namely, one, the media-integrated page mode with fresh language, mixed versions of text, pictures and videos, and all the contents; Second, text innovation, supplemented by multimedia presentation; Third, the innovation of pictures such as long scrolls, expression pack photos, conceptual photography, imposition photos and video images; Four, micro documentary, short video, news, MV and other video products; V. Video report combining UGC and PGC; Sixth, play the role of "central kitchen" and launch a wider range of domestic and foreign branches to jointly collect; Seven, VR, drones, GIF maps, mobile games, modeling animation and other new technology-driven reporting new attempts.
Third, the influence of the column
After more than two years’ development, traditional reports and new media reports have basically achieved the goal of "double hundred", that is, traditional media reports have adopted hundreds, and new media reports have read more than one million times on the Internet. In 2016 alone, the highest number of single articles was 364, with a total reading page view of more than 670 million times throughout the year. Some single new media products, with more than 100 million Internet readings, have become phenomenal communication products.
recommend
unit
idea
"Xinhua All Media Headline" has realized the integration of traditional business and new media business from addition to integration, from physical polymerization to chemical reaction, from two skins to a chess game, and has achieved the integration of organization and command, intensive collection and editing, all media production and matrix process management, and has become the general hub, platform and export of Xinhua News Agency’s integrated reporting.
︵
Initial push
Comment and recommendation
decide between right and wrong
Language reason
︶
Xinhua All-Media Headlines focuses on major themes, important events and hot spots, and presents them in an all-media form, with a big focus, high conception and high standing. In particular, since the 18th National Congress of the Communist Party of China, the new practices and achievements of the Party Central Committee in governing the country have been thoroughly explored and presented in an all-round way, with new perspectives and real content. At the same time, the whole report reflects the synchronous planning, synchronous implementation and overall release of traditional media and emerging media in an all-round way, forming a strong communication.
A few days ago, the cumulative sales volume of SAIC Volkswagen Volkswagen brand in 2024 has exceeded one million mark, ranking first in the sales volume of joint venture brands. Among them, Xinrui, as a model that combines fuel economy, durability and high cost performance, has become a popular choice in consumers’ hearts with its unique charm. In November, its sales exceeded 12,000, making it a veritable choice!

The reason why Tuyue Xinrui can win the favor of the market quickly is that it accurately grasps the core demand of consumers-province. The one-price sales strategy starting from 79,900 yuan has broken the price barrier in the traditional car purchase mode, so that consumers with limited budgets can easily own high-quality German SUVs.
This innovative measure not only saves consumers the cost of car purchase, but also improves the convenience and transparency of car purchase. At the same time, the commitment of the powertrain lifetime warranty provides consumers with a long-term car security, making car maintenance more worry-free and money-saving.

In terms of fuel economy, the performance of Tuyue Xinrui is equally remarkable. The fuel consumption of its 1.5T EVO II engine is as low as 5.70L/100km under WLTC comprehensive working conditions, which is far lower than the average level of its class. What is even more surprising is that in the actual measurement, many professional automobile media have measured the ultra-low fuel consumption of 3.XXL/100km, which undoubtedly saves consumers a lot of fuel costs in their daily use. In addition, Tuyue Xinrui also supports the filling of No.92 gasoline, which further reduces the cost of car use.

In addition to the economic advantages, Tuyue Xinrui is uncompromising in product strength and quality. Active and passive safety equipment, such as parking rearview imaging system and three-cavity central airbag adopted for the first time at the same level, provide all-round safety guarantee for drivers and passengers. At the same time, the super-long wheelbase of 2651mm combined with exquisite space design makes the utilization rate of the interior space extremely high, providing passengers with a spacious and comfortable ride experience.

In terms of process quality, Tuyue Xinrui has inherited the centuries-old German seiko tradition of SAIC Volkswagen, and cooperated with advanced manufacturing technologies such as laser welding and cavity wax injection to ensure the durability and reliability of vehicles. The polishing of these details and the application of technology have jointly achieved the everlasting quality assurance of Tuyue Xinrui.

With its starting price of 79,900 yuan, lifetime warranty of powertrain and comprehensive product strength, Tuyue Xinrui has successfully stood out in the compact SUV market and become a model favored by consumers. From L Pro to Tuyue Xinrui, and then to the upcoming Pro, SAIC Volkswagen’s strategic layout in the SUV market is gradually deepening, and it meets the diverse needs of different consumers by providing rich and differentiated quality products.
May 10th-May 23rd is the online registration stage.The guardians of school-age children must complete the key matters such as information filling, license uploading, and kindergarten registration in the "Shanghai Hongkou District Kindergarten Registration System". Before registration, the guardian must pay attention to and understand the "Admission Notice" of each kindergarten, and make clear the conditions and methods for admission of each kindergarten. In order to ensure the smooth development of registration verification, it is recommended that guardians prepare relevant electronic licenses in advance and fill in the information correctly in the "registration system". It is recommended to upload key information pages or the whole certificate, with clear and identifiable contents, truth and effectiveness, and no obstruction or corner folding. The electronic certificate in the "bidding" mobile terminal or the "One Netcom Office" website in Shanghai has the same effect as the paper certificate.
1. School-age children with household registration in this area have children’s household registration books, birth certificates and other materials.In the "Registration System", you can register a corresponding public kindergarten within your jurisdiction, or you can register a Shanghai model kindergarten with limited enrollment for the whole district, a Shanghai model kindergarten or a public first-class kindergarten with limited enrollment for related streets, and two private kindergartens and other kindergartens with independent enrollment for the whole district.
2. School-age children who apply for admission to the park at their place of residence., hold the children’s household registration book, birth certificate, residence registration (receipt) of separated household registration in this Municipality (or residence registration certificate of separated household registration in this Municipality), real estate license of residence or proof of housing lease registration and filing. Among them, school-age children who meet the above requirements can apply for a Shanghai model kindergarten with limited enrollment for the whole district, a Shanghai model kindergarten or a public first-class kindergarten with limited enrollment for related streets, and two private kindergartens and other kindergartens with independent enrollment for the whole district. School-age children who meet the above requirements can register for a public kindergarten corresponding to their residence in the "registration system", or for two private kindergartens and other kindergartens that enroll students independently in the whole region.
3 school-age children who are not registered in this city., with children’s household registration book, birth certificate, Shanghai Residence Permit or Residence Registration Certificate within the validity period, real estate license of the place of residence or house lease registration certificate and other related materials, and one parent holds Shanghai Residence Permit within the validity period and has participated in social insurance for employees in this city for six months within one year (from July 1, 2023 to June 30, 2024, excluding supplementary payment), they can register in the "registration system".
4. School-age children of overseas Chinese, Hong Kong, Macao and Taiwan and foreigners, holders of children’s relevant identity certificates, guardianship certificates, real estate certificates of residence or housing rental registration certificates and other related materials, can register for a public kindergarten corresponding to their residence in the "registration system", or register for two private kindergartens and other kindergartens that enroll students independently in the whole region.
School-age children who do not meet the above conditions can sign up for 2 private and other kindergartens for independent enrollment in the whole region.
VLAN is the abbreviation of English Virtual Local Area Network, which is called "Virtual Local Area Network" in Chinese. It is a communication technology that logically divides a physical LAN into multiple broadcast domains.
The broadcast and unicast traffic in one VLAN will not be forwarded to other VLANs, which will help to control traffic, reduce equipment investment, simplify network management and improve network security.

Many friends are still at a loss as to whether this kind of conceptual explanation has a feeling of "speaking but not fully speaking". Don’t worry, take your time with Xiaoying’s idea, and you know what VLAN is!
Let’s look at an example first:
The new semester has begun, and there are 700 senior one students reported, and you are one of them. What about you? You want to find your distant cousin Zhang San, who entered school at the same time. So, you find the class teacher and say, "Can the teacher help me find Zhang San’s phone number?"
The serious and responsible class teacher immediately passed the news to other related class teachers and asked them to help find it. So the class teachers asked the students one by one: Zhang San, what’s your phone number? For a time, the whole grade knew that you were looking for Zhang San.

Does this sound ridiculous? What a waste of energy!
By the same token, in network communication, what will happen if VLAN is not divided.

The above picture shows a network composed of 5 layer 2 switches computers connected with a large number of clients.
Suppose that at this time, computer A needs to communicate with computer B (equivalent to you communicating with Zhang San). In the communication based on Ethernet, the target MAC address must be specified in the data frame in order to communicate normally, so computer A must first broadcast "ARP Request information" to try to obtain the MAC address of computer B (equivalent to Zhang San’s phone).

When switch 1 receives the broadcast frame (ARP request), it will forward it to all ports except the receiving port, that is, flooding. (equivalent to the example, the class teacher helps you find someone)

Then, switch 2 will flood after receiving the broadcast frame. Switches 3, 4 and 5 will also be flooded. Finally, ARP requests will be forwarded to all clients in the same network, which is a network storm. Now everyone knows that you are looking for Zhang San.
This ARP request to calculate A was originally issued to obtain the MAC address of computer B.. That is to say, as long as computer B can receive it. But in fact, the data frame spread all over the network, and all computers received it.
In this way, on the one hand, the broadcast information consumes the bandwidth of the whole network, on the other hand, the computer that receives the broadcast information also consumes a part of CPU time to process it. It causes a lot of unnecessary consumption of network bandwidth and CPU computing power, which may cause network paralysis.
After understanding "Why VLAN is needed", let’s take a look at how the switch uses VLAN to divide the broadcast domain.
First of all, on a layer 2 switches without any VLAN, any broadcast frame will be forwarded to all other ports except the receiving port. For example, after computer A sends broadcast information, it will be forwarded to ports 2, 3 and 4.

At this time, if two VLAN, red and blue, are generated on the switch.

At the same time, set ports 1 and 2 to belong to the red VLAN and ports 3 and 4 to belong to the blue VLAN.
If a broadcast frame is sent from A again, the switch will only forward it to other ports that belong to the same VLAN, that is, port 2 that belongs to the red VLAN, and will not forward it to the port that belongs to the blue VLAN.
Similarly, when C sends broadcast information, it will only be forwarded to other ports belonging to the blue VLAN, and will not be forwarded to ports belonging to the red VLAN.
In this way, VLAN divides the broadcast domain by limiting the range of broadcast frame forwarding. For the convenience of explanation, different VLANs are identified by red and blue colors in the above figure, but in actual use, they are distinguished by "VLAN ID".
Hosts with different VLAN need to communicate through network devices such as routers or layer 3 switches.
[car home Jinhua Preferential Promotion Channel] Good news! A remarkable preferential activity is being carried out in Jinhua area. This high-profile SUV model is now enjoying a cash discount of up to 0.1 million yuan, which brings tangible car purchase benefits to car buyers. The starting price has been adjusted to 174,800 yuan, which is an opportunity not to be missed for consumers seeking cost performance and practicality. If you are interested in Jetway X95, be sure to click the "Check Car Price" button in the quotation form below, so as to get the most accurate preferential information and get a higher car purchase discount.

Jietu X95 shows its unique appearance charm with its majestic momentum and exquisite design. Its front face design adopts family-style language, showing the integration of strength and technology, and the air intake grille adopts a large area of chrome-plated elements, which not only enhances the visual impact but also adds a sense of luxury. The overall style is stable and the lines are smooth, giving people a kind of gas field that is not angry and arrogant, showing the aesthetic style that a high-end SUV should have.
Jietu X95 outlines elegant side contours with exquisite body proportions, with the length, width and height of 4858mm x 1925mm x 1780mm respectively and the wheelbase of 2850mm, showing spacious interior space. The lines on the side of the car are smooth and full of strength, which shows the balance between movement and stability. The front and rear wheel tracks are 1610mm and 1615mm respectively, which ensures the stability of driving. Tyre size is unified as 235/55 R19, with dynamic rim design, which not only enhances the visual impact, but also fully considers the handling performance and driving comfort.

The interior design of Jietu X95 takes luxury and comfort as its concept, creating a warm driving environment. The leather steering wheel is adopted, which not only feels delicate, but also supports manual adjustment up and down and back and forth, which is convenient for drivers to adjust according to their needs. The 12.3-inch central control screen stands in front, which not only displays clear information, but also integrates multimedia system, navigation, telephone, air conditioning and skylight control functions, which is convenient and practical. The seat is made of imitation leather, and the front and rear, backrest adjustment and height (2-way) adjustment are provided for the main and co-pilot seats to ensure the comfort of long-distance driving. The front row and the back row are equipped with two USB ports and the wireless charging function of the mobile phone to meet the entertainment and convenience needs of passengers. The second row of seats also supports front and rear and backrest adjustment, while the seat recline is a proportional recline design, which makes the space utilization extremely flexible. The overall interior design takes into account the details and practicality, reflecting the high cost performance and caring of Jetway X95.
Jetway X95 is equipped with a 1.6T turbocharged engine with a maximum power of 145kW and a torque of 290Nm, providing a strong power output. This engine is equipped with 197 horsepower, which ensures that the vehicle can show abundant energy in daily driving and when it needs to accelerate. Matching the 7-speed wet powershift not only improves the shift smoothness, but also improves the fuel economy.
In this promotion of Jietu X95, we not only provide competitive car purchase discounts, but also hope to give back the love and support of users with practical actions. For those who are looking for a cost-effective choice and eager to have a high-quality travel experience, this is undoubtedly a good opportunity not to be missed. With its excellent performance and comfort, Jetway X95 will add convenience and fun to your life. Finally, we sincerely invite you to visit the store and feel the charm of this model personally. We look forward to working with you to create a beautiful journey in this promotion. Let’s witness the benefits and surprises brought by Jietu X95 and create a better tomorrow!

In 2021, the total retail sales of social consumer goods in China exceeded 44 trillion RMB, and consumption became the first driving force for economic growth again. Although affected by the epidemic, the total retail sales of social consumer goods declined to some extent from January to April this year, but the long-term positive fundamentals of China’s consumer market have not changed.
In the past 10 years, Accenture has continuously followed and paid attention to the development of China’s consumer market. Recently, we conducted a special study on more than 10,000 consumers (across age, income and education) in 91 cities in China.
The survey found that people’s sense of internal conflict has intensified, their sense of anxiety has increased, and their values and consumption concepts have changed significantly. On the one hand, struggle is still the main theme of life, and family, health and career are the three major centers of gravity; On the other hand, the overall concept of consumers in China has been enhanced, and the focus has shifted from immediate satisfaction to long-term value, and the thinking dimension has become more diverse.

Five major trends of consumers in China
Ten years ago, Accenture established the China Consumer Insight Research Project, and advocated to study the China consumer market from four dimensions: urbanization, intergenerational population, technological evolution and social values. Today, we still adhere to a multi-dimensional perspective, understand the changes in people’s lifestyles and consumption behaviors, and explore the internal causes and future trends of the changes. Accenture 2022 China Consumer Insight takes five main trends as the breakthrough point, and analyzes the multiple value demands of China consumers.
01 My economy: me, and us.
With the popularization of smart devices and the deepening and diversified development of e-commerce platforms, the original collective family decision-making began to be dismantled, and the decision-making power of family consumption returned to individuals, especially the consumption awareness of young people and elderly people was gradually released. Consumers’ "self-awareness" is becoming more and more distinct, and non-essential consumption has become the main type of expenditure and a way for people to shape their personal style. In shopping decision-making, people pay more attention to their own internal needs than external eyes and evaluations.


However, this does not mean that consumers in China have become egoists, and the needs of family members still play an important role in consumption decision-making. When the budget is limited, nearly 70% of consumers "give priority to what their families need or like". Therefore, in China’s consumer market, products and services that can give consideration to individual needs and family responsibilities are more favored by people in large-scale consumption (such as automobiles and household appliances).
02 New Rationalism: "Comparative" Economy
Under the impact of the epidemic, people’s consumption concept has become more restrained and pragmatic. This Accenture survey shows that more than 90% of the respondents disapprove of the "moonlight clan", which is 30% higher than five years ago. Nearly 80% of the respondents "will often use most of the goods they buy", an increase of nearly 20% over five years ago.

At the same time, consumers pay more and more attention to the essence of goods, compare and study in many ways, and regard the selection process as an important part of the consumption experience. For example, in the China market where all kinds of beauty products gather, the self-proclaimed "component party" has sprung up, and the safety and efficacy of skin care have become the focus of rational consumers. Nearly 40% of the respondents said that "even if I have a favorite brand, I will often compare multiple brands".

03 Master of Time: You should struggle and have leisure.
With the improvement of living standards and the increase of optional services, people gradually begin to pursue the balance between work and life, pay more attention to the value of time, and are willing to pay for convenience. Consumers who hold this view have increased by 7 percentage points compared with five years ago, and the higher their income, the stronger their willingness. This has also promoted the continuous penetration of online channels and the vigorous development of new channels. More than 40% of the respondents have increased the frequency of online shopping in the past year, and more than 90% of the respondents have tried at least one new channel.

"Cloud" consumption provides more leisure time, but at the same time, due to the long return period of investment in the service industry and the impact of the epidemic situation, enterprises have returned to a conservative wait-and-see state, and the "leisure consumption" scene provided by the market is far from enough, with huge room for development.
K11 Shopping Art Center relies on the combination of business and art to attract consumers to go out of their homes, and achieved contrarian growth in 2020 when the passenger flow generally declined. It has created a unique cultural retail model, taking art, humanities and nature as the core, and building the shopping center into a place integrating leisure, entertainment and social interaction. Art exhibitions and various art performances empower consumers to gain a unique sensory experience after shopping. All kinds of art installations enter the lens and become the material for consumers to punch cards and bask in circles, which is in line with people’s preference for creating social "personal settings". The close integration of scene-based experience and commercial services has contributed to the emergence of consumer behavior.
People’s demand for cultural enjoyment and growth experience is also increasing year by year. Compared with five years ago, the number of respondents who plan to increase their investment in personal education has increased by 11 percentage points, and the number of respondents who plan to increase their investment in sports and fitness has increased by 7 percentage points. The retail industry also contains opportunities. If the brand can provide consumers with a relaxing and rewarding experience through product and service innovation, it can not only increase consumer contacts and gain growth, but also provide emotional value for consumers and win long-term loyalty.
DJI starts with consumer drones, allowing users to get rich shooting experience with the support of special equipment and software. The product teaching module on DJI fly app enables users of different foundations to give full play to their creativity. Rich creative templates allow users to shoot and cut with each other and quickly produce films; Powerful orbital editing helps precise editing, and there are more music libraries and special effects to add color to creation. After completing the aerial photography, users can also upload directly to the aerial photography community, exchange and share with more friends, and grow together.
04 Symbiosis with Technology: Technology with Temperature
Consumers in China have a strong desire to try new things and a more positive attitude towards digital technology. From smart phones to smart homes, smart products have penetrated into people’s daily lives comprehensively and deeply. The extension of staying at home during the epidemic period undoubtedly further gave birth to the demand of consumers to improve their living environment.

However, with the normalization of intelligent life, people began to reflect more on the role of technology after the novelty faded. For example, when "mobile phone dependence" spreads to the elderly and teenagers, people pay more and more attention to physical and mental health; More than 70% of the respondents hope to reduce the use time of mobile phones, which is nearly 20% higher than five years ago.
In addition, consumers’ worries about personal privacy and business advertising are also worthy of attention. According to this Accenture survey, 70% of the respondents are willing to share personal data for better service, but 50% of the respondents think that the push frequency is too high, and about 20% think that the push content is completely irrelevant to themselves.

05 Sustainable prosperity: environmental protection moves towards "national participation"
More and more consumers in China are aware of the importance of sustainable development and are willing to pay energy and money for environmental protection. According to this Accenture survey, 43% of the respondents are willing to pay a premium for environmental protection products, and the higher their income level, the stronger their willingness to pay for environmental protection characteristics. Sales of environmental protection and energy-saving products increased rapidly.

In addition, 83% of the respondents in China agreed that "the whole society, including organizations and individuals, should start to change in a sustainable direction". Consumers in China hope to have more ways to make efforts for energy conservation and emission reduction together with more subjects. For example, in consumption, people will pay more attention to the social image, values and corporate mission of brands and businesses.
Midea advocates integrating the concept of environmental protection into the whole life cycle of product design, production, use and waste recycling, speeding up the upgrading of energy management ability in the production process through digital technology, and promoting green manufacturing in the whole industry chain. Anta, a sports brand, has achieved efficient regeneration from waste plastic bottles to polyester fibers through research and innovation, and its comprehensive cost has been reduced by 30%-50% compared with international brands.
Provide multi-dimensional value and release consumption potential
In China, the rudiment of a mature consumer society has emerged. Enterprises need to take people’s needs as the core, think about the mission value of enterprises from a more macro perspective, gain insight into consumers’ inner desires, continue to innovate, and adapt to the changing needs of consumers. Only in this way can we cultivate long-term and tenacious consumer relations, enhance consumers’ confidence in enterprises and brands, and win long-term and high-quality development.
Mission driven
Think about the mission value of enterprises from a more macro perspective, and formulate strategies and implementation plans with a responsible attitude. For example, adhere to the people-oriented technology application, reduce the negative impact of business activities on the environment, help achieve common prosperity, and so on.
Continuous innovation
Insight into people’s inner desires and quickly adapt to consumers’ changing preferences and dynamic market environment. Learn from consumers efficiently and continuously, so that experience innovation can be integrated into enterprise genes. The real culture of experience innovation requires enterprises not only to change their own ideas, but also to innovate the behavior of the whole enterprise, thus narrowing the gap between brand promise and the actual delivery experience.
Multidimensional value
Focus on helping people solve their immediate problems, so as to make people’s lives (including consumers, employees, suppliers, and the wider social groups) better. Cultivate long-term and tough consumer relations and enhance consumers’ confidence in enterprises and brands.
Based on the five trends of consumer research in China, we have prepared thinking questions for enterprises to see if your organization is ready to understand and respond to the changing needs of consumers in China.







"Do you want it?" "I can’t afford it!" You still think fighting landlords is just an entertainment game? Then you are out. If you fight landlords several times a day, you may win a million dollars and be awarded the title of lifelong grandmaster certified by the chess and card management center of the State Sports General Administration. The sample girl who blew three samples (WeChat ID: sdbaosanyang) learned that on September 3, the national competitive two-play-one poker tournament, which was organized by the chess and card management center of the State Sports General Administration, was officially launched. This is also the first and only national highest-level competitive two-play-one poker tournament since "Fighting Landlords" was certified as a competitive sport by the State Sports General Administration this year.
But do you know how to become a master of fighting landlords? How to compete in the future? What’s the trick to fighting landlords? And listen to the sample sister to answer for you one by one.
writing| Hailan
Fighting landlords can also become "masters"
From September 3rd, the one-year national competitive poker tournament qualifiers officially started.
The qualifiers are aimed at the people of the whole country. The chess and card management center of the State Sports General Administration has reached strategic cooperation with domestic well-known Internet companies such as Tuyou, Migu and Lianzhong, and held trials on these network platforms. At present, the competitive chess and card service management platform has been developed. No matter which platform you participate in, you can continue to accumulate master points and get the title of player level from five-star player to lifelong grandmaster. You can check your ranking of national masters on official website China Intellectual Sports Network.

It is understood that the "sea election" of the event is expected to end in June 2017. At the end of the trial, the top 2,000 players in the country will be promoted to the national competitive two-play-one poker tournament, and the first national championship will be selected after layers of competition.
Unlike those champions in ordinary landlords’ games, the champion of the tournament will be awarded the title of lifelong grandmaster certified by the chess and card sports management center of the State Sports General Administration. The prize money of this competition is very rich, with a total prize amount of 5 million yuan.
In order to ensure the fairness of the competition, the mature double competition system of bridge, an international official competition, was introduced this time, and man-machine confrontation was adopted. "Simply put, if 10 people play No.1, then the cards of these 10 people are exactly the same, which removes the elements of contingency and luck and better reflects the technical level of the contestants." Chen Zelan, deputy director of the chess and card management center of the State Sports General Administration, explained in an interview with Xinhua News Agency.
More than one million people in Shandong play landlords.
In order to know more about landlords in Shandong, Sample Girl interviewed Wang Yunbao, a master of landlords in Shandong.

Wang Yunbao is a senior coach of Shandong Chess Sports Management Center, director and senior coach of the Reserve Talent Training Center of Life Daily Qunkang Chess Club, and a special guest commentator of the "Step by Step to Win" column of Shandong TV Sports Channel. Because the comments hit the nail on the head and are humorous, they are affectionately called "Coach Wang" by the majority of players. He once won the third place in the first season finals of "National Landlord golden league"; In 2013, he won the title of "Wang Zhongwang" with all his might in the exhibition competition of "Step by Step to Win".
According to coach Wang, there are about one million people playing landlords in Shandong, most of whom are men between the ages of 30 and 50.

Shandong players have also achieved good results in the national landlord competition. In the 2015 "National TV Brand Championship", Shandong team won the championship; In the 7th National Landlord Championship Team Competition in 2015, the "Outstanding 5" team composed of players from Northeast China and Shandong won the national championship. In early 2013, Jinan player Gao Jian won the championship in the finals of "Fighting Landlord golden league" held in Beijing, and coach Wang won the third place in the competition.
According to coach Wang, there are also many prizes in domestic landlords’ competitions. For example, Gao Jian’s champion prize in "Landlord Fighting golden league" is one kilogram of gold, equivalent to more than 300,000 yuan, and some Shandong players have won more than 200,000 prizes in a competition.
The "Nine Treasures" of Landlord Fighting Game
Although it is not difficult to play landlords, there are still some tricks to play landlords well. Coach Wang introduced the "Nine Treasures" for playing landlords well, and remembering these may help you in the game.
1. Mentality
Playing cards is very important, so don’t argue with your friends.
Even if a teammate makes a mistake, it’s good to laugh it off.
2. Counting cards
Most novices can’t count, and they will lose face when they meet experts.
Know yourself and yourself to win, and cultivate good habits slowly.
3. Guess the cards
Remember what has happened and guess what your opponent has left.
Play the cards step by step and take them easily.
4. Blocking cards
The main attack strategy should be distinguished, and the side with good cards should play the main attack.
Coordination is about pushing hard and covering teammates to rush forward.
5. Gambling cards
Worried that the bomb is hidden in the dark, whether to go or to pay attention to hesitation.
As long as you think you have a good chance, it doesn’t hurt to gamble.
6. Anti-card
Carefully play cards and count carefully, trying to figure out what cards don’t appear.
Reasonable pad card fight defense, don’t let opponents use bombs.
7. Pass the cards
It is very important to figure out how many sets of teammates there are.
It’s wonderful to transfer the initiative in time and stifle the landlord.
8. Press the cards
If there is a bomb in your hand, timing is the most important.
If there are several bombs, don’t be afraid to play slowly.
9. Dismantle cards
There are both straights and rightness, and reasonable card splitting is the most valuable.
Be sure to take a long-term view and look at the overall situation. Don’t be afraid of being tired.
I look forward to our fellow villagers in Shandong to achieve good results in this national competitive two-to-one poker championship. Maybe the next champion is you!
(The content of this article comes from Life Daily, The Paper, China Intellectual Sports Network, etc. To reprint this article, it is necessary to indicate that it comes from the explosion of three samples and reprint all the contents including the QR code. )
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