What does it mean to repeat ＂blocking and blocking＂ and ＂people follow the crowd＂-taking stock of the eight-day Mid-Autumn Festival holiday on National Day

　　Xinhua News Agency, Beijing, October 9 th: What does it mean to repeat "blocking and blocking" and "people follow the crowd" — — Take stock of the eight-day National Day Mid-Autumn Festival holiday

　　Xinhua News Agency "Xinhua Viewpoint" reporter

　　If the highway reappears "blocking and blocking" and the tourist attractions return to "people following the crowd", we can not fully sum up the just-concluded Mid-Autumn Festival and National Day, then we can add a set of data: 637 million domestic trips, and the sales of national retail and catering key monitoring enterprises are about 1.6 trillion yuan … …

　　Popularity and consumption power far exceed expectations, and new and upgraded market trends are constantly emerging. The stories that happened this holiday are not only related to the successful experience of epidemic prevention and control in China, but also reflect the importance of China’s economic recovery and smooth domestic circulation.

　　Festivals: The activities highlight the celebration of home and country, and the red theme and Mid-Autumn Festival tradition are deeply rooted in the hearts of the people.

　　At the National Day special event held by Chaoyang District Cultural Center in Beijing, guests took photos with the national flag (photo taken on October 1). Xinhua News Agency reporter Jin Liangkuai photo

　　The two festivals coincide to celebrate the whole country, and various red theme activities have been launched in various places to sing the main theme of "I and my motherland".

　　On October 1st, bright national flags were raised all over Ran Ran, reflecting people’s solemn and dignified faces. Zhang Dingyu, president of Wuhan Jinyintan Hospital, led the medical staff to sing the national anthem.

　　From Wuhan to Changsha, from Liaoning to Xinjiang, various places have launched "flash mob" activities to present the 71st birthday of New China. In the grasslands of northern Xinjiang, festive songs ring and Ma Touqin sounds convey people’s blessings; In Baoding, Hebei Province, tens of thousands of people visited the Revolutionary Memorial Hall in the Shanxi-Chahar-Hebei Border Region to receive revolutionary traditional education and patriotic education.

　　According to the report released by Donkey Mama Travel Network, the number of red tourists has increased greatly. Especially in the two days before the holiday, the number of red tourism-related consultations and reservations has increased by more than three times compared with this year’s Dragon Boat Festival holiday.

　　In addition, this year’s National Day movies, such as My People My Homeland and Leap, are based on the theme of homesickness and love for the motherland. Ming Zhenjiang, chairman of the China Film Producers Association, said that these works embody the national spirit and patriotism.

　　Epidemic prevention and control: safety measures permeate all links, and the key words are quota, appointment, peak shift and mask.

　　On October 8, passengers stopped at Hankou Railway Station. On the last day of the "Eleventh" Golden Week holiday, Hankou Railway Station in Wuhan ushered in the peak of passenger flow, and it is estimated that 80,000 passengers will be sent on that day. Hankou Railway Station strengthens epidemic prevention work such as scanning health code, taking temperature and keeping a safe distance for inbound passengers, and increases the frequency of disinfection in the station to ensure passengers’ safe travel. Xinhua News Agency reporter Xiao Yijiu photo

　　The reporter learned that during the "Eleventh" period, the relevant requirements for epidemic prevention and control were strictly implemented throughout the country, and there were no new confirmed cases in China.

　　"Limited quantity, reservation and peak shifting" has become the standard of tourist attractions around the country. Sichuan continues to implement the "three more and two more" measures in various cultural and tourist sites, that is, more staff, more entrances, more detection points, evacuation places and isolation places, so as to ensure that there are enough staff to maintain the order at the site and improve the service quality.

　　This holiday, a large number of collective appearances, major theaters are insisting on epidemic prevention work. In a cinema in Beijing, the reporter saw that the audience queuing in front of the ticket vending machine wore masks and consciously kept their distance; Viewers watching 3D movies need to buy their own 3D glasses, which cannot be reused. After the film, the staff will clean and disinfect the cinema immediately.

　　Although epidemic prevention is a standardized operation, the management details reveal flexibility and warmth. Recently, Wuxi Railway Station has specially opened a service channel for passengers who use old man-machine and have no WeChat or mobile phone, that is, they can’t show their health codes, which has attracted many netizens’ praise.

　　Travel: Multi-site high-speed reappearance of "blocking and blocking"

　　A Fuxing high-speed train passed the Juyongguan Great Wall from Beijing-Zhangjia high-speed railway (photo taken on October 6). Xinhua News Agency reporter Yan Huanzong photo

　　Although we are still cautious about epidemic prevention and control, people’s enthusiasm for traveling during the holidays can be called "fiery". The reporter learned from the Ministry of Transport that from October 1 to 8, the national railways, highways, waterways and civil aviation sent 62.115 million passengers every day.

　　"I have been squatting for half a year, knowing that I may encounter congestion and I must go out." Many interviewees said. According to the relevant person in charge of the Ministry of Transport, during the holiday period, the demand for people to return home to visit relatives and travel is relatively strong, and the road passenger traffic volume has increased significantly compared with that before the holiday.

　　A prominent feature of holiday traffic is that the passenger flow is obviously diverted to private cars and railways due to the superposition of factors such as the epidemic situation in COVID-19, free highway traffic and relatively sufficient railway (high-speed rail) transportation capacity. Long-lost vehicle "blocking" scenes have reappeared.

　　The news of "Highway Traffic Congestion" continues to be on the list of online hot searches, and many people have exposed pictures and videos of "traffic jams and long queues" and "people are blocking the road in various funny ways" on social platforms.

　　Some netizens laughed at themselves humorously and stayed out of the city for a night. "I watched a sunrise on the highway by the way." Some get off the bus during traffic jams, walk the dog and play the piano … …

　　The "2020 National Day Travel Report" released by Gaode Map shows that from October 1 to 7, the proportion of national high-speed congestion mileage increased by 66% year-on-year. Guangdong-Hong Kong-Macao Greater Bay Area has the highest degree of expressway congestion, followed by the Yangtze River Delta, and Chengdu-Chongqing and Beijing-Tianjin-Hebei regions rank third and fourth respectively.

　　Tourism: the scenic spot repeats "people follow the crowd", and the situation of upgrading leisure tourism is obvious.

　　People watch the light show on the Bund in Shanghai (photo taken on October 5). Xinhua News Agency reporter Wang Xiang photo

　　During the two festivals, tourists from many scenic spots were "bursting" and staged a scene of "people following the crowd". According to china tourism academy (Data Center of the Ministry of Culture and Tourism), during the eight-day holiday, the country received 637 million domestic tourists, a year-on-year recovery of 79.0% according to comparable caliber; Domestic tourism revenue reached 466.56 billion yuan, a year-on-year recovery of 69.9% according to comparable caliber.

　　Many people still choose traditional hot spots during limited holidays. The data shows that traditional popular scenic spots such as Huangshan, Zhangjiajie and Emei Mountain are still popular destinations for people to travel. The total number of tourists in popular areas such as Beijing, Shanghai, Guizhou and Shaanxi is about 226 million, accounting for about one-third of the total number of visitors in the country.

　　The recovery of tourism is nothing more convincing than the strong popularity of Hubei scenic spots. It is reported that 30 key scenic spots in Hubei have received a total of 2,071,100 tourists, achieving a comprehensive tourism income of 205 million yuan. The Yellow Crane Tower ranks first in the popularity of domestic scenic spots, and the Wuhan Sports Center, once a shelter hospital, has resumed its opening to the outside world, and the sports venues are all full.

　　Tourists visit the Changqiao Scenic Area of West Lake in Hangzhou (photo taken on October 1). Xinhua News Agency (photo by Jianghan)

　　It is worth noting that during the holidays, the tourism market, which is obviously warming up, obviously shows the trend of consumption upgrading, and personality and quality have become important demands of tourists.

　　Ctrip released the Mid-Autumn National Day Holiday Tourism Big Data Report, which shows that the domestic tour has turned into a leisure holiday, and the in-depth tour, go on road trip tour and customized tour are more "hot". During the holidays, the number of people renting cars in go on road trip and their consumption reached a record. The number of car rentals increased by 50% compared with last year, and private groups increased by 100%.

　　In addition, in previous years, every holiday, tourists often complained about some businesses’ unreasonable price increases and "black tour guide" cheat people’s harm to consumers’ rights and interests, but this year, such cases have been greatly reduced. Experts said that this is the result of strict management and strengthened governance in scenic spots around the country.

　　Consumption: The average daily sales exceeded last year’s "Eleventh" Golden Week, and the sinking of online consumption, new consumer groups and digital life attracted people’s attention.

　　During the long holiday, the trend of consumption recovery is prominent. According to the monitoring of the Ministry of Commerce, from October 1 to 8, the sales of key monitoring enterprises in retail and catering nationwide was about 1.6 trillion yuan, and the average daily sales increased by 4.9% compared with last year’s "Eleventh" Golden Week. Seven days before the holiday, the box office of movies was nearly 3.7 billion yuan, ranking second in the National Day box office over the years.

　　Bright data cannot be separated from multi-departmental and local policy assistance. Various localities have organized a series of activities of "Consumption Promotion Month" in depth, launched measures such as benefiting the people and making profits, and generously distributed subsidies and coupons for automobiles, home appliances, catering and other products. Beijing takes "national tide, domestic products, national wind and national rhyme" as the main line to promote consumption, Shaanxi organizes nearly 2,000 commercial and trade circulation enterprises and holds more than 60 large-scale consumption promotion activities, and Changsha "Night Star City" consumption festival has nearly 10,000 enterprises, driving sales to increase by nearly 30% year-on-year.

　　Tourists are enthusiastic about "buying in buy buy". Duty-free shopping in Hainan’s outlying islands is extremely active, attracting consumption abroad to return. Seven days before the Golden Week, the retail sales of four duty-free shops in Haikou, Sanya and Qionghai increased by 167% year-on-year, and the number of duty-free shoppers increased by 64% year-on-year.

　　Consumers buy goods at Haikou Riyue Plaza Duty Free Shop (photo taken on October 4). Xinhua News Agency reporter Pu Xiaoxu photo

　　The consumption of catering, leisure and other services is also heating up rapidly. The traffic of some old restaurants in Sichuan and online celebrity increased by 10% to 20% year-on-year. The number of food and beverage orders in Guangzhou increased by over 30% year-on-year. According to the Living Consumption Report of the 2020 "Eleventh" Long Holiday released by Meituan, the consumption at night increased in an all-round way four days before the "Eleventh" long holiday, and the consumption at night catering increased by more than 30% compared with last year’s "Eleventh" holiday.

　　Some new market trends are eye-catching:

　　— — New consumption, such as online shopping, live broadcast with goods, online ordering and customized travel, has been growing vigorously during the Golden Week. Liaoning catering retail enterprises account for more than 20% of online consumption through live offline drainage and online platform streaming. The volume of new consumer orders, such as escape from the secret room, VR games and Hanfu experience, on large-scale online platforms increased by 58% year-on-year.

　　— — The rise of "post-95" and 60-year-old consumer groups.

　　According to the latest "Alibaba 2020" Eleventh "Holiday Consumption Travel Trend Report", "post-95" has become the main force of National Day travel for the first time, accounting for 30%, ranking first.

　　In the field of digital life services, although the main user groups are young people, two age groups, one old and one young, are also emerging. According to the report of Meituan, during the "Eleventh" period, users under the age of 20 and users over the age of 60 of Meituan App grew the fastest, with the number of users over the age of 60 increasing by over 80% and users under the age of 20 increasing by 65.3%.

　　— — Digital life sinks.

　　Digital life service is infiltrating from big cities to small and medium-sized cities. The data shows that during the "Eleventh" period, the order volume of Meituan in fifth-tier cities increased the highest compared with last year, up by 29%, followed by the growth of 23% in fourth-tier cities. (Reporter Song Jia, Shu Jing, Yu Junjie, Xie Xiyao, Wei Yukun, Wang Yuxiao, Bai Ying)