Zhihu’s ＂anonymous users＂ really should be managed!

Zhihu was shelled again.

Huang Yuanpu, the founder of Yiou. com, wrote an open letter to Kelly Y Zhou, the founder of Zhihu. He was furious that Zhihu was full of all kinds of "anonymous" slanders, which made him unbearable.

What kind of anonymous slander?

In recent years, people in Zhihu have been asking something like "Will Huang Yuanpu run away with money?" Problems, and some people in some cases, said he overhead investors, spend money into the business school of new york University, this information is often from anonymous users, and the source of information is "said".

Huang Yuanpu tried to communicate with Kelly Y Zhou WeChat with his own suggestions, but Kelly Y Zhou didn’t reply. . .

Therefore, Huang sent this open letter to declare war on Zhihu’s "anonymous mechanism".

It’s not just a slap in the face, it’s already started to be sniped at. Huang said that he would continue to post the question "Is Kelly Y Zhou stupid?" in Zhihu, collect the answers anonymously, and at the same time continue to report to Chinese People’s Political Consultative Conference the Zhihu founded by Kelly Y Zhou (member of Chinese People’s Political Consultative Conference).

At present, Zhihu has made a response: Zhihu has a sound community governance mechanism, and opposes such acts as fabricating false information and maliciously slandering others. Users are welcome to give us feedback through "reporting", and the platform will check and handle it as soon as possible.

However, things did not calm down with the response. Apart from watching the excitement, it was not too big. In the relevant comment area, many netizens really talked about the "anonymity mechanism".

The bad reviewer brushed a lot of comments, and one netizen even said directly,Strictly regulate the anonymous mechanism as Huang Yuanpu said, then there will be no answer and no one will make it up in Zhihu.

At first glance, this remark is pure talk, ignoring the answers from the Zhihu, which is quite inappropriate, but on the other hand, many people may feel that many questions and answers that can attract people’s attention in Zhihu do originate from "anonymous users".

What’s the most embarrassing thing you’ve ever experienced? Under this problem, because of wearing a vest, everyone dares to pour out their most embarrassing and social death.

Not only ordinary people, but also many anonymous stars, like Na Ying in Weibo in the early days, are asked what it’s like to be a star. Besides Peng Yuchang and Lin Wang, their words are very real.

In addition, some people directly showed the dark side of human nature.

Once these people put on their waistcoats, they don’t care about anything, and they fall out with a bang. Some answers even feel some catharsis.

Not to mention the reality, even in the Internet world, these contents are absolutely invisible on weekdays. In a sense, "anonymous users" have become a distinctive "landscape" on the Internet. With this identity, people refuse to perform and vent their secrets.

As for these answers, how true or false are they?

Sorry, nobody cares. It’s hard to verify.

This also led to the fact that although "anonymity" made Zhihu harvest many wonderful and attractive answers, it also became the soil for rumors.

Because you only need one mouth to make it up casually, you don’t have to be responsible for anything you say. Just kidding, you don’t even know if this is his eye-catching idea when he goes to the toilet at night.

If you make up your own embarrassing story, it won’t affect anyone, but some questions are attacks on famous people, and some answers will fool the public and cause great social impact.

18.88 million bride price, remember?

The 18.88-million-dollar bride price of Yan Gongzi in Shanghai was the masterpiece of an anonymous user. After investigation, it was determined that it was made up, and because of this incident, Zhihu was almost sprayed into a sieve.

If you ask me, "anonymity" itself is playing with fire, which can help the community harvest huge traffic and interesting content in the early days, but if it is not managed well, it will be a matter of time before it explodes.

Zhihu just waited for this day.

Why do you say that?

I don’t know if you’ve noticed,A few years ago, there was a big explosion of software in anonymous society. When the acquaintance social market was saturated, they were called the future of social software. However, these "futures" have almost died in recent years.

The domestic "Wu Mi" stopped serving, and a series of anonymous society apps such as Toast, Crow, Toilet MT, Frankly speaking, Popi Question Box all ended in the same way, no matter how brilliant it was.

The same is true of foreign countries.

In 2014, almost half of Silicon Valley people were playing a anonymous society software called Secret.

This is an acquaintance-based anonymous society software, which has completed $8.6 million in financing within 45 days after its launch, and once ranked first in the download list of application stores in eight countries. However, it only took nine months from ranking first to stopping operation.

Although this software became popular by disclosing all the secrets of Silicon Valley, in fact, after investigation by TIME reporters, it was concluded that these secrets generally fall into several categories:

Secrets of technology companies

Scandal of technology companies

Insulting a few Silicon Valley celebrities or the companies they run.

Complaints against all kinds of enterprises in Silicon Valley

nature

Secret software itself

…　

Does it look familiar?

Because anonymous information is true and private, it can naturally attract people’s attention, which once pushed anonymous software to download TOP1 on social leaderboards. But why can’t anonymous software maintain its advantages, but it will quickly collapse?

We might as well do an experiment.

Which of the following two pieces of information do you think will be more widely disseminated?

Yan has been in love with his girlfriend for many years and is going to get married recently. They are very loving.

Yan has been in love with his girlfriend for many years and is going to get married recently, but his girlfriend suggested that according to the custom of his hometown, he needs the man to pay a bride price of 18.88 million yuan.

Theoretically, negative, curious, gossipy and bizarre things are far more infectious than those fragments that can be seen everywhere in normal life.

When you can speak freely, whether it is rumor, slander or sexual harassment, it is all done by "anonymous users", which has nothing to do with you on the Internet, and will not affect the reality.

It is inevitable that someone will amplify the inner evil under the cool feeling of speaking without taking responsibility.

In a classic case, a student at the University of Nebraska-Lincoln posted on the anonymous software Yik Yak that he had planted a second bomb in the principal’s office.

Of course, the police didn’t find anything. The student told them that he was just joking and wanted to catch his eye.

Some American high school students use YIKYAK as a cesspit, in which they are extremely bitter and hateful, and attack a classmate by name.

Since rumors and slander will be infinitely magnified by anonymity, can we censor and filter these rumors?

Secret once established a team of 90 full-time moderators, but failed to effectively solve the above problems.

Therefore, for these anonymous apps, no matter how brilliant they are at first, they will inevitably lead to the end of the cesspit.

Small platforms still can’t grasp it, and this function is even more dangerous for large platforms covering hundreds of millions of users.

After QQ group launched anonymous function, you will find that as long as you have the weapon of anonymous speech, you can make a lot of moths in a peaceful class group at ordinary times.

A few years ago, a counselor of Hefei University asked students to participate in the training. As a result, the students anonymously sent an expression package. The students said that they just wanted to make a joke, but the counselor directly exploded and said that they had contacted Tencent headquarters to find out who it was.

Later, some people posted relevant screenshots on the Internet, which triggered a public opinion storm, and many unknown netizens attacked with the college.

The momo army, a "mysterious organization" that is now widely circulated, may also be in danger.

Momo’s full name is "momo", which belongs to the WeChat original expression pack series IP. When users log in to other software through WeChat authorization, momo will be the default ID, and the pink dinosaur will be the initial avatar (or it may be a nerve frog and a white).

At the beginning, this is a group of people who are too lazy to change their avatars.

But in recent years, the internet atmosphere has become more and more irritable.

Many people take the initiative to join the mo family army and gain a kind of psychological protection by hiding themselves in the collective. As more and more people take the initiative to become Momo, Momo has essentially become an anonymous group composed of a group of people.

It is true that most people do it for fun and privacy, and there is nothing wrong with it.

But for a small number of people, changing to this skin means that you can talk casually in the comment area.

These things also remind me of a psychological experiment.

Psychologist Kimbalde once studied female college students. He asked female college students who participated in the experiment to punish those who made mistakes.

These female college students are divided into two groups. One group has their names on their chests, while the other group has their heads covered so that others can’t see their faces.

After the staff dressed up as people who made mistakes, psychologists asked the female college students who participated in the experiment to give instructions to punish the people who made mistakes. The punishment method was electric shock.

The experimental results are as follows:The group with their heads covered shocked the wrongdoer for longer.

No one can say for sure whether the name will be well-intentioned or cruel after being erased on the Internet.

In the past, we always thought that with the development of the Internet, people would understand each other. But now it seems that there are still many internet by-products rushing towards unexpected routes.

I believe that more efforts by future platforms can eliminate the fierce malice behind anonymity.

But at present, the gap between people has not been filled. In most cases, true identity gives true responsibility, while false revelry is beyond anyone’s grasp.