The "May 1" domestic outbound travel price is upside down, and the Rio Olympics promotes the warming of South American tourism.
With the May Day holiday approaching, going out for leisure has become the choice of many consumers. Tongcheng Tourism Booking Data shows that during the May 1 holiday in 2016, the number of outbound travel bookings rose linearly. As of April 18, it increased by 130% compared with 2015, among which the bookings of long-distance destination routes such as Europe and the United States increased significantly year-on-year.
Tongcheng tourism booking data shows that there is a strong demand for outbound travel during the "May 1" period this year. Japan and South Korea continue to present the grand occasion of spring flower viewing booking, and many long-distance destination bookings have increased significantly. From fashionable Japan and South Korea to luxurious Europe and America, tourists go further and further, and the booking volume of European destination-related line products increases by 91% year-on-year. However, due to the favorable policies related to the 2016 China-US Tourism Year, the booking of American destination-related line products is hot, with a year-on-year increase of 85%.
In recent years, short-term outbound travel has been difficult to satisfy the curiosity of some tourists. Different cultural customs also attract tourists to choose different destinations. Tongcheng Tourism staff said that Dubai, South Africa and other destinations have unique customs and good tourism experience. "Tongcheng Tourism has also launched a number of in-depth tour routes for these destinations, so that tourists can experience different cultures and customs from East Asia, Southeast Asia and Europe." Up to now, the booking volume of travel routes in Dubai, South Africa and other destinations during the May 1 ST period has increased by more than 60% year-on-year.
The "May 1" holiday outbound tour also followed the "price". China Youth Daily Zhongqing Online reporter learned: Due to the relaxation of visa policy, flight encryption and price reduction promotion of travel agencies, the "May 1" outbound tour has the highest cost performance. According to the statistics of Ctrip’s tourism products, the prices of some destinations during the May Day holiday dropped by 10% ~ 30% compared with the same period of last year, and even domestic and overseas prices were "upside down" in Japan, South Korea and Southeast Asia. You can visit Japan and South Korea within a minimum of 1,000 yuan. Judging from the current booking situation, "May 1" outbound travel accounts for 60%, and long-distance travel has become the choice of many office workers. Compared with the Qingming small holiday that just passed, the trend of Qingming domestic tour and May Day outbound tour is very obvious.
The highest price reduction in Europe and America is 10,000 yuan, and the lowest price in Japan is 899 yuan.
Shi Yuduan, chief marketing officer of Ctrip Tourism Division, said that this year’s "May 1" outbound tour was even cheaper than domestic tour, and there were many low prices that were not available in previous holidays. For example, Japan’s free travel has a low price of less than 1,000 yuan. Japan’s tourism market is booming in supply and demand, and the demand for free travel is growing rapidly. Domestic airlines such as China Eastern Airlines have developed cheap flights from domestic cities to Tokyo, Osaka, Kyoto, Hokkaido, Fukuoka, Nagasaki and Nagoya in Japan on May 1. On Ctrip’s travel website, the price of free travel products with single air tickets from all over Japan with duty-free shop coupons ranges from 899 yuan to 1999 yuan. Just take a day or two off and you can fly to Japan to enjoy beautiful food.
Before the summer peak season, Europe and the United States and other long-distance travel "May 1" departure schedule is also quite cost-effective. According to the data of Ctrip’s orders for group tours and free travel, the average selling price of American routes during the May Day period was around 10,000 yuan, down 10% from the same period last year. However, due to the terrorist attacks in Paris last year, the prices of tourism products in Western Europe, Eastern Europe and other destinations dropped by 1,000-2,000 yuan compared with previous years, with an average selling price of less than 10,000 yuan. Since April, Austria, Belgium, Croatia, Finland, Greece, Italy, Spain, Sweden have successively set up visa centers in Chengdu, Changsha, Nanjing and other places, greatly shortening the time for tourists in second-and third-tier cities to apply for visas, which can generally be issued in two weeks, just in time for the "May 1" trip.
As of April 19th, the data of Ctrip’s "May 1st" group tour and free travel show that Thailand, South Korea, Japan, Taiwan, China, Singapore, the United States, Hong Kong, China, Malaysia, Indonesia and the Philippines are in the top ten during this year’s "May 1st" holiday. Among them, Thailand is still the most popular destination for China tourists. According to the data released by Tourism Thailand, Thailand is expected to receive nearly 495,000 foreign tourists during the Songkran Festival, half of whom are from China. Last year, 5 million tourists from China flocked to Japan, and the May Day booking was not affected by the recent Kyushu earthquake. It is expected that during the May Day period, China tourists will still be seen on the streets of Tokyo, Osaka and Kyoto.
Olympic Games set off Brazil’s tourism fever
From August 5th to 21st, the 31st Summer Olympic Games will be held in Rio de Janeiro, Brazil. With the approaching of Rio Olympic Games, going to Brazil to watch the Olympic Games has gradually become a hot topic among tourists. The person in charge of Tuniu Travel Network’s South American tour said that the Olympic Games will bring new opportunities for traveling to South America, and the number of consultations and bookings will increase significantly compared with usual. It is expected that the booking peak will be ushered in at the end of April.
Judging from the consulting situation of Tuniu users, besides the opening ceremony of the Olympic Games, China’s advantageous events such as badminton, table tennis, track and field, shooting, diving and men’s swimming, as well as basketball, volleyball and other highly ornamental events have attracted attention. In terms of price, due to the increase in the prices of air tickets, hotels and other resources during the Olympic Games, the quotation of the products for watching the Rio Olympic Games increased by about 5% compared with usual. In addition, South China has gradually become a new popular destination as American tourists travel further and further abroad.
In recent years, driven by large-scale sports events such as the World Cup and the Olympic Games, and rich tourism resources, South America is changing from a niche destination for Chinese outbound tourists to a popular destination. In addition, the frequent favorable visas for South American countries make it more convenient to travel to South America than before: since July last year, Chile has not only exempted China tourists from visa fees for visiting Chile, but also allowed China citizens with US or Canadian visas (except transit visas) valid for six months or more to enter without a visa; Argentina has shortened the processing cycle of tourist visas for China citizens; Since March 1st this year, Ecuador has implemented the visa-free policy for China tourists.
According to the monitoring data of Tuniu Travel Network, more and more tourists from China have joined South America in the "Travel List". In 2015, the number of tourists visiting South America showed explosive growth, with an increase of more than 200% compared with 2014. Judging from the booking situation, the four-country connection products with Brazil, Argentina, Chile and Peru as the main destinations are the most popular, and the scenic spots such as Iguazu Waterfall, Machu Picchu, the mysterious Nazca earth painting, Easter Island and Tierra del Fuego are highly concerned. "Restricted by language, visas and other factors, China tourists travel to South America mainly with group tours, and the per capita cost is 50,000 to 60,000 yuan." According to the person in charge of Tuniu South America Tour, the mainstream tourists are middle-aged and elderly people who are "rich and idle". "The Rio Olympic Games will enable China tourists to have a deeper understanding of Brazil and even South America, and further promote their travel to South America." The person in charge said that "post-Olympic tourism" will be even more popular.