＂The Avengers＂ has a box office of over one billion people in the industry.

The Avengers poster


Japan, a big box office, will not be released until August.


Fans around the world have created countless works around "Avengers", which makes these ancient cartoon characters glow with new vitality.

　　Movie network news(Compile/He Xiaoqin) Since its European and American premiere, it has become a global box office billion-dollar club within 19 days of its release, which has strongly opened the curtain of this summer’s summer scuffle. At present, the film has entered the top 11 box office in film history, and its ability to attract gold can be compared with that of others, making it the most popular superhero film. According to last weekend’s data report, "The Avengers" is the great director tim burton’s new all-star movie. And a big box office like Japan will not be released until a few months later, when the total box office of the film will surely hit a new high.

　　Marvel Comics Company (now owned by Disney) invested $220 million in film production, and then invested $100 million exclusively for publicity. What makes this movie so popular? Some insiders have analyzed this-the reasons why The Avengers will achieve such success in markets including China may be as follows:

　　First of all, the film’s propaganda preparation can be described as one of the most adequate Hollywood blockbusters. From 2008, there have been movies about the league in just a few years, which undoubtedly accumulated a high popularity for this year’s collective dispatch. The eggs after each film directly set the stage for this masterpiece. In the next few years, Marvel Comics will continue to release series, (co-produced by China and the United States), Raytheon 2, etc., and the sequel to Captain America is also planned. The snowball is getting bigger and bigger, and the business is getting more and more. Marvel Comics Company has pushed the super hero movie into a virtuous circle.
　

With the popularity of movies, all kinds of derivatives are dazzling. The picture shows "Women’s Federation" dessert.


The picture shows the The Avengers series USB flash drive.

　　Secondly, it is rare for so many superheroes to gather together. As a representative of American pop culture, it is difficult for movie audiences with young audiences as the main body not to have star worship psychology. The movie derivatives all over the streets and the related topics flooding the forum website can be seen.

　　Thirdly, the quality of the film is superior among similar popcorn blockbusters, and it has accumulated a good reputation before it was released in China and the United States. The freshness index of rotten tomato websites reached 94%, and the audience who saw it also gave it unanimous praise. What’s more, the visual effect of the film is shocking, and it is worth walking into the cinema. The 3D version has also accelerated the box office.　

　　Finally, the atmosphere of the film is relaxed and humorous, and the heroes who looked high in the past gained human affinity. Especially for the audience in China, this kind of role that breaks the established impression is easier to get a good impression, Xian Yi, old and young.

　　"The Avengers" made Disney a beautiful turnaround. Previously, the sci-fi film he invested heavily in lost 200 million yuan, which led to the resignation of studio chairman Ricky Ross, and this position is still vacant. Now, Disney is finally proud.