The movie channel directly hits the live broadcast of Hengdian Film & Festival of China in 2023, and the volume is good.
Special feature of 1905 film network At the end of October, the vitality of China Hengdian Film & Festival of China returned after two years’ violation. On 26th and 27th, when the activities were the most intensive and the content of filmmakers was the highest, the movie channel continuously launched "Gathering! China movies — — Direct hit 2023 China Hengdian Film & Festival of China "is a live media event, which records and conveys scenes of good news and new surprises that belong to movies and life.
With over 31 million people watching in real time on the whole network, this live broadcast focused on the 24th National Film Promotion Conference and the 1st National Film Fair held grandly, and saw more than 160 high-quality new films with more than 700 film industry representatives, which witnessed the signing moment of the new mode of "split distribution" historically. Under the lens of life documentary, many filmmakers walked into the live broadcast room of the movie channel to share their new works, and at the same time, they faced the audience’s feedback more directly and reached a benign interaction. With a brand-new brand image spirit, "Six Princesses" also led the audience to visit Hengdian Scenic Area in the capacity of "movie life home", and did not forget to send the film and television derivative benefits after punching in, and arranged special "Hengdian investigation" tasks for the audience and filmmakers respectively, so that the film and life could share the beauty.

High quality, high expectations
China’s film blew the assembly number of Hengdian.
More than 160 new films, 50 cinemas, more than 70 film investment companies, distributors and producers, and more than 700 filmmakers … … A series of heavy figures belonging to the 24th National Film Promotion Conference and the 1st National Film Fair make the grand gathering of industry, filmmakers, works and confidence of great significance.
Witnessed by the live broadcast of the movie channel, representatives of China Film, Huaxia, Cat’s Eye, Ali, Bona, Wanda and many other publishers took the stage to introduce new films covering recent and many future hot schedules such as the 2023 Lunar New Year and the 2024 Spring Festival.
The massive film list promoted by "Judui" carries the key good films of all publishers, with action, comedy, spy war, fantasy and other types gathering together, which makes people cry, laugh, be crazy and stimulate their lives. Among them, there are high-profile works that are still popular in the cinema, new works that will be released immediately after the promotion meeting, and new works that have been long-awaited by the industry and fans.
According to Zhi Feina, a professor at China Academy of Art, who is a special observer of live broadcast, although these films have diverse themes, diverse types and different commercial attributes, they all show high-quality potential, and many of them are extremely "selling", which is expected to impact the box office results in different schedules.

Professor Zhifina released a new film at the real-time evaluation meeting.
It is worth mentioning that, in addition to the representatives of the distributors, more filmmakers who participated in the first-line creation of the promotion film took the initiative to "please fight" and personally staged the promotion with humility. In the live broadcast, the actors who were inspired by the spirit of President Zhang Guimei to promote the project "I am a mountain", the producer and director of the criminal investigation blockbuster "Three Brigade" who wanted to see the soaring number of people, and the director who made a breakthrough in genre creation of "Nothing that can’t be solved in a hot pot" started a direct dialogue with the representatives of the cinema and the live broadcast audience on the whole network with the most simple words and sincere feelings, and received enthusiastic response.
New attempt, new surprise
"Sub-line Distribution" has sparked heated discussion in the industry.
The first National Film Fair brought or brought new surprises to the film industry in China — — "Separate distribution" mode.
This mode refers to the distribution mode in which a film is shown to the audience by the contracted cinema after signing a contract with one or some cinemas to clarify the rights and responsibilities of cooperation. Simply put, it is helpful to help a specific film find a specific theater and a specific audience. For the audience, this means that more "personalized" screening options can be seen in different theaters.

During the live broadcast, representatives of producers and distributors of 24 films signed contracts with cinemas that reached the cooperation intention on the spot. Among them, there are small-scale literary films created by young filmmakers, such as No Problem, Mom and Seven Days, and other films that have produced high benefits at home or abroad. These "lightweight" works with good quality will find a more suitable audience under the new distribution mode.
The historic "split-line distribution" triggered many industry representatives’ in-depth discussion on promoting the comprehensive recovery of China’s film industry in the seminar on the development of China’s film industry. Among them, Wei Li, the chairman of 1905 Film Network, pointed out that distributed distribution put forward higher and more detailed requirements for film promotion and marketing. In her view, if we want to accurately cover the target audience, achieve customized output and long-term communication, we must follow the principle of "three closeness": close enough to the film itself, close enough to the main creation, and close enough to the audience — — This is also the success of the publicity and marketing that the film channel has recently brought positive feedback to the film side and gained the reputation of "nobles in tap water" and other audiences.
After the appearance of the live broadcast of the film channel, the "split-line distribution" model has also become the focus of hot discussion in the industry and academic discussion. According to Sun Yanbin, a teacher of Beijing Film Academy who is a guest on the film channel "Today’s Film Review", the split-line distribution has sounded the clarion call for the second film industrialization reform, and also symbolized that China films have entered a high-quality development stage. In addition, she also suggested opening more overseas distribution channels and continuously helping China films to go abroad better.
It is life, it is love.
Princess Liu’s movie Life Home Shines Dreams
Sincerity, justice, arrogance, loveliness, professionalism, and daring to fight.

As a national professional film media brand widely recognized and loved by netizens, the "Six Princesses" representing the new media personality and team spirit of the film channel had a clear six-dimensional image definition before the live broadcast. Live up to the high expectations of the audience, this time, the "Six Princes" not only directly set up the live broadcast room to promote film and television good things on the street of Hengdian for the first time, but also turned into the "Six Princes Movie Life Home" and went deep into every corner of Hengdian, making movies and life collide beautifully.

In the Riverside Scene of Qingming Festival in Hengdian, the anchors of "Six Princesses" led the audience to "cloud" the real beauty of the film and television shooting base, and also visited the cast of "Fallen Flowers" being filmed here, listening to the director Huang Yingxiang and the young actors Li Linfei and Jerry Chang sharing the daily and unknown interesting stories of the cast in Hengdian.
In the characteristic block, there are Bao Zheng, Zhan Zhao, Li Bai … … These "walking NPCs" that seem to have come out of film and television dramas actually have the identity of Hengdian actors. With the rhythm of live broadcast, the "drifting" people who are immersed in the role still talk about the performance, so that the simplest movie dream can be integrated with the real life.
The concept of "movies, sharing a better life", which is adhered to by the film channel, is more congenial to Hengdian, a major film and television city. Under the lens of live documentary, many Chinese and foreign documentary and animated filmmakers who took part in the promotion meeting were invited into the live broadcast room, pilot room and workshop of the movie channel to observe the working and living conditions of the "Six Princes" team with a more professional eye. Chen Sicheng and Dai Mo, who were interviewed in the live broadcast room, also observed the expectations of ordinary audiences for their new films in real time, achieving a good effect of interaction between filmmakers and audiences.

Documentary and animated filmmakers walked into the "Six Princesses" studio.

Chen Sicheng and Dai Mo watch live audience feedback in real time.
In the "Investigation of Six Princess Hengdian" section specially launched by the film channel, young actors who are filming the costume drama "There are trees in Sendai" in Hengdian generously share the "four-piece suit" they carry with them in the crew — — Water, headphones, two pens and scripts for them to mark at any time. The relaxed and serious investigation and interview show the awe and love of young film and television workers for their careers.
In Hengdian, which has the highest concentration of actors in the country, more "drifting" people who are also obsessed with performing their dreams also accept the "Six Princes’ Movie Survey" as the most essential movie audience. Facing the live broadcast of many new films released on the weekend, they all have their own appreciation standards when making choices, and even the most "minority" art cinema can find a bosom friend in Hengdian. The place where the movie dream began may also be in Hengdian.

More than 70 hot topics on the whole platform, from the promotion of new films to the release of information, to the honor of the ninth Wen Rong Award and the status of the filmmakers, witnessed the good volume of the live broadcast of "Directly Hit China Hengdian Film & Festival of China". The Golden Rooster event is about to set sail, and the film channel will continue to make every effort to create a high-quality communication card for China films in Xiamen, and continue to contribute to the development of China films.

























































