Review on the management of Weston’s board of directors in the first half of 2023

() The business review of the Board of Directors in the first half of 2023 is as follows:

  I. Main businesses of the Company during the reporting period

Weston’s business mainly covers intelligent manufacturing, digital finance and other aspects. It builds industrial software and data product systems around digital and intelligent transformation, and provides industrial software represented by MOM and ERP, and general emerging technology software products and related services represented by big data and artificial intelligence technology for industrial and financial customers.

(a) the development of the company’s industry

1. Macroeconomics

According to the data released by the National Bureau of Statistics, the GDP in the first half of 2023 increased by 5.5% year-on-year, which was significantly faster than the economic growth rate of 3% in the whole year of last year, and the added value of information transmission, software and information technology services increased by 12.9%. The continuous enhancement of innovation kinetic energy will inject () into economic development. Modern information technology, artificial intelligence, big data and other technologies are widely used, and innovative achievements are constantly emerging. () New products are growing well. Scientific and technological innovation continues to empower high-quality development. The added value of industrial enterprises above designated size increased by 3.8% year-on-year. In terms of economic types, the added value of state-owned holding enterprises increased by 4.4% year-on-year in the first half of the year. Joint-stock enterprises grew by 4.4%.

According to the data released by the National Bureau of Statistics, in the first half of 2023, the added value of the financial industry increased by 7.3% year-on-year, and the business activity indexes of the monetary and financial services, insurance and other industries were all in the high boom range of 60.0% and above. The main business of banking and insurance maintained steady growth. At the end of the first half of the year, the total assets of banking financial institutions increased by 10.5% year on year. Among them, large state-owned commercial banks continued to maintain double-digit growth in total assets, with total assets reaching 165.43 trillion yuan at the end of June 2023, up 13.7% year-on-year, and total assets of insurance companies increased 9.6% year-on-year. In the first quarter of 2023, China’s commercial banks realized a cumulative net profit of 667.9 billion yuan, a year-on-year increase of 1.3%.

2. Policy environment

In the field of industrial software and emerging technology software where the company is located, the state and local governments have issued a series of policy documents to lead the digitalization process of society. After the release of Made in China 2025, the government issued a series of policy documents, such as Intelligent Manufacturing Development Plan, Overall Layout Plan of Digital China Construction, Outline of Digital Transformation Strategy, Intelligent Manufacturing Development Plan in the Tenth Five-Year Plan and Digital Industry Development Plan in the Tenth Five-Year Plan, to guide the whole society and manufacturing industry to carry out digital and intelligent transformation. Due to the guidance of policies, all manufacturing enterprises with a small scale are practicing digital and intelligent transformation. This has also promoted the continuous informatization investment of the whole manufacturing industry and brought continuous market demand to all suppliers serving this field.

The Tenth Five-Year Digital Economy Development Plan issued by the State Council and the Financial Science and Technology Development Plan (2022-2025) issued by the People’s Bank of China all put forward that big data, artificial intelligence, cloud computing, blockchain and other technologies should be applied to accelerate the overall digital transformation of the financial industry, and the innovation and construction investment of the entire financial technology should be promoted on the premise that the industry is safe, independent and controllable.

3. Development trend of informatization in industrial and financial sectors

(1) Continuous investment in informatization is a long-term demand under the requirement of intelligent transformation of manufacturing industry.

In the first half of 2023, the country achieved positive results in promoting new industrialization, and industrial investment maintained expansion, with an increase of 8.9% in the first half of the year; The intelligent transformation of manufacturing industry has maintained a good development trend, mainly as follows: First, the scale of smart factory construction has been continuously expanded and the level has been continuously improved. Second, new scenarios, new schemes and new models of intelligent manufacturing are constantly emerging. The equipment manufacturing industry explores collaborative design, virtual verification, remote operation and maintenance and other modes to promote rapid product iteration and efficiency improvement; The consumer goods industry innovates mass customization, user direct manufacturing, Sharing Manufacturing and other modes to meet individual needs and tap the experience value; The raw material industry implements the integrated operation of production, supply and marketing, cross-process quality control and other modes to promote industrial quality improvement, efficiency improvement, intrinsic safety and energy saving. Third, international cooperation in intelligent manufacturing continued to deepen. The multi-bilateral innovation cooperation mechanism of intelligent manufacturing has been continuously improved.

From the perspective of international competition pattern, there is still a big gap between domestic tobacco enterprises and international giants in terms of scale and volume, overall efficiency of supply chain, product research and development and manufacturing. With the continuous improvement of China’s trade openness, the competitive pressure of domestic tobacco enterprises from international tobacco giants is also increasing, and the demand of domestic tobacco enterprises to improve their core competitiveness is also very urgent. The improvement of the competitiveness of domestic tobacco enterprises and the narrowing of the gap with international giants are inseparable from the continuous development of digital and intelligent transformation, which has become an important reason for the continuous investment in informationization in the domestic tobacco industry, and business information suppliers have brought continuous business opportunities.

In the domestic tobacco industry segmentation market, the overall information construction of the industry is at the leading level in the industrial industry. In the tobacco market segment, there are 17 domestic Chinese tobacco companies and 33 provincial tobacco companies, with nearly 100 cigarette factories and hundreds of upstream factories in the supply chain. Under the guidance of national policies, as well as the overall planning of the industry development and the needs of the development and competition of various enterprises, the industry continues to carry out digital and intelligent transformation, thus providing continuous information market opportunities.

Judging from the domestic competition among tobacco enterprises, the whole domestic market has also entered the stage of stock competition in the consumer market, and all enterprises are competing with enterprises in the same industry by improving the efficiency of the overall supply chain and the efficiency of internal R&D, production and marketing. To this end, under the overall guidance of the industry, all enterprises have carried out the work of digital transformation, and all enterprises are promoting the digital transformation of enterprises through the input of informatization, so as to build and enhance their own R&D, product, manufacturing and marketing capabilities, so as to enable enterprises to stay ahead and win in the competition in the domestic market. Therefore, domestic competition in the same industry also promotes enterprises in various industries to continuously maintain information investment.

(2) Digital transformation and intelligent upgrading are the development trends in the financial field.

The financial industry is one of the industries with the richest data resources in China. Financial institutions usually deploy a large number of application systems, which continuously generate and store business data in their daily operations. After long-term digital operation and accumulation, huge amounts of high-value data have accumulated in each system. The possession of financial data is only the starting point of digital finance. What really plays the role of data empowerment is the iterative process of financial data processing, analysis and feedback business. Big data has the characteristics of huge volume, diverse sources and structures, fast generation, low unit value density and changeability, and it needs new data architecture such as unstructured database to be effectively processed (). The financial industry has rich basic resources suitable for the application of big data technology.

The goal of big data technology application is to improve the ability of enterprises to process massive data quickly and efficiently, including the improvement of insight ability of incremental data and the improvement of mining ability of stock data. The application of big data technology in the financial field can be divided into two categories: regulatory application and institutional operation and maintenance service application. Financial supervision mainly forms a comprehensive regulatory analysis report through data collection, analysis and mining technology, which provides support for regulators to quickly and accurately grasp the development and potential risks of various financial businesses, enrich and improve regulatory infrastructure or propose risk early warning models; The application of financial institutions’ operation and maintenance services includes three categories: institutional operation, services and infrastructure. The massive data are professionally mined and analyzed by means of information technology, so as to better serve the business of asset price trend judgment, personal credit evaluation of institutions, capital flow distribution and financial risk control, and provide more accurate strategies for institutional operation, service and marketing.

In the application of big data technology and industry integration, the financial industry is one of the main application industries in the past and now. According to the data disclosed by Toubao Research Institute, in 2018, the market size of big data technology in China’s financial industry reached 47.1 billion yuan. It is estimated that by 2023, the market scale of big data technology in China’s financial industry will show a significant growth, which is expected to reach 151.23 billion yuan.

In the era of big data, the operational information, customer information, transaction information, asset information, credit information and other data of the financial industry will become high-value data assets after effective collection, collation and analysis, which can effectively help financial institutions to improve the efficiency of enterprise management internally, enhance their credit risk management ability externally, and improve their precision marketing ability and anti-fraud management level. The application of big data can provide effective support for empirical decision-making, help enterprises optimize resource allocation, enable financial institutions to understand customer needs more deeply, and develop innovative new products that meet customer needs.

With the advancement of the digital transformation of the financial industry, the application of financial big data presents the development trend of data source integration, technology integration and data application cooperation, and the importance of financial big data security and supervision is highlighted, and the application of big data technology will become the core competitiveness of financial enterprises.

The financial industry is a natural digital enterprise, especially in recent years, driven by the overall digitalization of the country and the industry, and supported by emerging technologies, the entire core business model of the entire financial industry is continuously undergoing digital and intelligent transformation. All financial customers are constantly introducing new digital service products, on the one hand, they are improving their internal business and management digitalization and management efficiency; On the other hand, under the requirement of penetrating supervision, the management and control of all business operation processes are strengthened, and the requirements of digitalization and intelligence of supervision requirements are met; At the same time, it has also continuously increased investment in business data governance, data management automation, and data processing flow and batch integration, which has guaranteed the continuous investment of the whole industry in informatization.

With the innovative application of head financial institutions in data application, a large number of new precision marketing financial service products and new risk prevention and control products have been born, which has brought stable growth to their business and effective control of operational risks, which has also injected new impetus into the continuous increase of investment in data application in the whole industry and brought stable and sustainable market demand to suppliers providing information services in this industry.

At the same time, under the overall requirements of national autonomy and controllability, the investment in domestic substitution of information-related software and hardware in the financial industry has also provided sustained market demand for the industry.

(II) Main business of the company

Weston is a software development and information service enterprise that focuses on the industrial and financial fields and is committed to improving the digital, networked and intelligent level of enterprise management. Based on the deep understanding of customer business and its industrial chain, and the business accumulation of enterprise information implementation services over the years, the company has formed a variety of independent products and solutions. According to different application fields, the company’s business mainly covers intelligent manufacturing and digital finance. The software products developed by the company mainly include industrial software represented by MOM and ERP, and general emerging technology software products represented by big data and artificial intelligence technology. General emerging technology software can be used as an independent product to provide customers with complete product services, and can also be integrated into various products of the company through service consumption mode, effectively improving the intelligent level of related products of the company, better serving customers and helping the company to compete in the fields of intelligent manufacturing and digital finance.

The company is a state-level key software enterprise, the first batch of high-tech enterprises in Shanghai, the "small giant of science and technology" enterprise in Shanghai, the enterprise technology center in Shanghai and the specialized and special new enterprise in Shanghai. The company has obtained ISO9000, ISO27001, ISO20000 and CMMI5 (Level 5 of Capability Maturity Integration Model).

And other professional certification, with information security service second-class qualification, MES products were rated as "Shanghai Zhizao" products. During the reporting period, the company was awarded as a national key software enterprise in 2022 and a specialized and special new enterprise in Shanghai in 2022, and its core industrial software products were selected into the recommended catalogue of industrial software in Shanghai in 2022.

(III) Main products (services) and uses of the company

In the application scenarios of intelligent manufacturing and digital finance, the company independently developed and launched a variety of products and solutions, which can comprehensively build an enterprise information system. Around the transformation of digital intelligence, Weston’s product system mainly includes industrial software related to intelligent manufacturing and emerging technology software represented by data products. Industrial software includes "Smart Series" manufacturing operation management system (MOM) and "Smart Series" enterprise resource management system (ERP), and emerging technology software includes "Smart Series" data management system (DataM), "Smart Dimension Series" IT integrated operation management platform (ITSM) and related algorithm model software.

The company has been committed to helping customers realize intelligent manufacturing, with the core concept of "intelligence is to replace’ manpower+human brain’", and gradually assist and replace the mental and physical labor of managers at all levels through intelligent perception, real-time analysis and intelligent decision-making model of information application. In the production control industrial software MOM and management industrial software ERP, which are mainly introduced by the company, intelligent perception, intelligent analysis, intelligent decision-making, deep learning and edge intelligent equipment represented by robots are embedded, which is the continuous practice of the above concepts. The accumulation, monitoring and management of data assets, as well as the long-term stable operation of information systems are the basis for the realization of intelligence in business systems.

1.MOM "Wisdom Series"

Based on MES, it realizes the comprehensive digital management and intelligent operation of enterprise production process, integrates manufacturing execution and operation, and is an integrated manufacturing management platform for the whole manufacturing process. Focus on "fine management, comprehensive perception, transparent operation, intelligent decision-making and precise execution of factory production", realize real-time perception of all factors and whole process management in the production process through Internet of Things technology, realize continuous learning and improvement of intelligent decision-making model through big data technology, realize empowerment of "people, machines, materials, development, environment and measurement" in the production process, and gradually turn the production operation process and equipment control into intelligence and help. MOM "Wisdom Series" mainly includes the following systems:

(1) Manufacturing Execution Management System i+MES

Through the integrated management, monitoring and statistical analysis of the workshop executive layer, the sensor data, output data, consumption data and other data of the production equipment are comprehensively collected through the industrial Internet of Things, so as to comprehensively optimize the management of the whole production process.

(2) Advanced Scheduling Management System i+APS

Advanced scheduling is an event-driven intelligent supply chain scheduling. The events such as equipment abnormality, raw and auxiliary materials guarantee, sales plan change, etc. are obtained in real time through information technology, and the production schedule and supply chain guarantee schedule are automatically adjusted through scientific algorithm model, which replaces the human brain and manual way to make overall arrangements for all links of production activities, thus realizing the delivery forecast, capacity balance, process production plan and supply chain guarantee plan under the condition of limited production capacity, ensuring the reasonable allocation and cooperation of people, machines, materials, methods, environment and testers in the production process, and improving production efficiency.

(3) process statistical control system i+SPC

Collect, monitor, calculate and predict all kinds of key equipment operation parameters related to quality control in the production process in real time, and predict and judge the stability of the production process through artificial intelligence algorithm line, timely and accurately find abnormal fluctuations in the production process, and intelligently diagnose and analyze abnormal fluctuations, guide the production to take corrective and adjustment measures in time to ensure the steady state of the production process.

(4) Quality traceability system i+QTR

Based on the knowledge map theory, through the collection, learning, processing and updating of production quality data, the wisdom produces an all-round and all-factor production quality pedigree, and the unified knowledge management of production quality data is completed. Through the integrated enterprise "Quality Skynet" management of forward control and backward traceability of batches, when quality abnormality occurs, comprehensive freezing instructions such as production and materials are issued in time through rapid retrieval of quality pedigree, so as to minimize the loss of quality cost.

(5) Process management system i+PTM

Realize the comprehensive digital and intelligent management of production technology. The core of process management is the real-time acquisition of equipment collected by OT, the real-time calculation of algorithm model to obtain the best process technical parameters, and the optimized process parameters are downloaded to the control equipment through OT, thus replacing the traditional manual control of process parameters, strengthening the fineness of process management, and effectively improving the management level and intelligent level of process execution.

(6) Power and energy management system i+EMS

The supply plan comes from advanced scheduling, which automatically generates water, electricity, steam, air pressure, vacuum pressure and other energy supplies through AI algorithm. Through the implementation and monitoring of the plan, the planning of energy supply can be effectively improved, the energy utilization rate can be improved, energy leakage can be prevented, energy waste can be reduced, and energy expenditure of enterprises can be reduced, thus helping enterprises to achieve green production.

(7) products of emerging technologies such as big data, artificial intelligence and machine learning.

For example, disorderly impurity removal algorithm based on visual recognition, intelligent moisture control of drying barrel based on artificial neural network algorithm model, intelligent tobacco grade recognition based on deep neural network algorithm model, AI equipment fault prediction model, moisture prediction model, impurity identification model, etc., as well as various industrial mechanism models based on machine learning, are organically integrated into the company’s MOM, which is the cornerstone to help customers change from single point intelligence to production line intelligence, and finally realize comprehensive intelligence in manufacturing.

2.ERP "Smart Camp Series"

Focus on "How to operate in an efficient and cooperative manner", and on the basis of MOM, comprehensively collect the internal and external business data such as market, marketing, procurement, logistics and after-sales, so as to realize the close integration of information flow, capital flow and management flow, realize the optimization and sharing of resources, and help enterprises realize advanced market insight, accurate product research and development, coordinated production and operation, and intelligent business decision. ERP "Smart Camp Series" mainly includes the following systems:

(1) product life cycle management O+PLM

Product life cycle management for manufacturing industry, and an innovative R&D management system from product planning and design to manufacturing collaboration should be constructed. Based on the deep learning of historical R&D data, combined with BP neural network algorithm and other models, the digital design of formula, raw materials, auxiliary materials and technological parameters is realized, which makes product R&D change from empirical research to digital and intelligent product R&D. Promote enterprises to improve their design and process management capabilities, shorten product research and development cycle, and improve enterprise research and development efficiency.

(2) Material procurement management system O+PMS

Based on the theory of supply chain management, the whole process management system of purchasing business of group enterprises is designed and developed. Its core is to generate a material demand plan through calculation by combining AI inventory strategy model with production guarantee plan (which can come from MOM’s advanced scheduling) and economic purchasing lot size strategy. The procurement process based on the plan is managed into a closed loop of enterprise purchasing management business, which helps users realize the management goal of ensuring the smooth implementation of production in the early stage with the lowest procurement cost and inventory cost.

(3) Supplier Management System O+SRM

Applying supplier qualification and quality evaluation algorithm, combined with RPA (robot process automation) and intelligent image recognition technology, it helps customers to establish supplier product quality control and evaluation system. At the same time, it provides an interactive communication platform for suppliers based on the Internet, so as to realize comprehensive and intelligent supplier management and efficient collaborative management of upstream and downstream enterprises in the supply chain.

(4) Safety management system O+SEM

Based on the laws, regulations and industry standards in the safety field, around the risk control and hidden trouble investigation and management, the responsibility system for production safety is implemented by information technology, and the functions of risk prediction, hidden trouble early warning, safety equipment maintenance and automatic performance evaluation of safety management are realized by combining visual identification and AI model. (5) Enterprise collaboration platform O+ERP

Unified access to all kinds of information resources of enterprises and information service carriers is an enterprise-level unified entrance to informatization. Collaborative platform is the portal for the whole enterprise informatization. Through unified portal, unified message, unified to-do list and personal "thousands of people and thousands of faces" business portal, customers can pay attention to their business and ignore the existence of specific systems. Enterprise collaboration platform is not only the collaboration platform of ERP series products, but also the collaboration platform of other products such as Weston MOM.

3.DataM "Intelligent Number Series"

Mainly through data tags, deep learning algorithms and other technologies, it focuses on "how enterprises can efficiently use their own data to achieve innovation and development" and serves "how enterprises can use their own data to serve daily production and operation". Weston provides complete data management and application solutions for enterprises through the combination of big data and artificial intelligence technologies. Through the in-depth analysis of the data of business links such as market, R&D, production and procurement, the laws behind the data can be mined, which will make enterprise data more valuable, make enterprise management more intelligent and empower enterprise data application reform and innovation. "Smart Number Series" products mainly include:

(1) Real-time star Link

The data of different data elements are collected by real-time sensing technology, and the collected data are cleaned, processed, calculated and stored by batch flow computing engine, and the dimensional data are generated or updated, which provides the data foundation for data service. The data acquisition of the satellite chain can collect data for different data, and complete the acquisition drive of the new data source through the adaptation of the acquisition protocol.

(2) star chain computing engine

It can realize the data calculation of batch and stream integration, and at the same time, with the help of product AI model and deep learning, it can deeply mine massive data, providing a solid foundation for intelligent data application.

(3) Data asset management

The deep application of data assets requires unified management of data assets, including data standard management, metadata management, data quality management and data asset use management, which is completed by Link data asset management. Data asset management is that basi of data application.

The data platform gathers all the data needed by the enterprise, and has the characteristics of large amount of data, high calculation frequency, high service consumption and close business integration. Ensuring the stable operation of the platform is the key concern of the enterprise. Through the real-time task management, real-time scheduling management and platform monitoring of the Link monitoring platform, the platform problems can be found and solved in time, so as to make the data service more sustainable.

4.ITSM "Zhiwei Series"

Weston’s early ITSM system is a set of systems for IT personnel based on ITIL theory, which mainly includes: problem management, event management, service request, SLA service level and operation and maintenance evaluation management, etc., and focuses on solving the problem of "how to ensure the stable operation of enterprise information systems". However, with the continuous emergence of emerging technologies such as cloud computing and big data, higher requirements are put forward for IT personnel of enterprises. For example, the static and dynamic allocation of cloud resources, the allocation and adjustment of big data nodes, and the control of the real-time operation of the entire IT infrastructure environment. Simple "Zhiwei" can no longer meet the job requirements of enterprise IT personnel. Therefore, Weston added IT service management related to big data management to the original "Zhiwei Series", providing professional management of automation management of big data cluster platform for users with big data clusters and big data cluster applications, automatically allocating and recycling computing and storage resources according to real-time information of computing resources, and through real-time data collection of computing resources and AI algorithm, Predict the health status of equipment, timely warn or adjust the distribution of resources, realize the automation and intelligent service platform of IT service, improve the IT management, service standardization and efficiency of enterprises, reduce the high-quality requirements of users’ IT personnel, and gradually transform the IT department of enterprises from "IT operation and maintenance management" to "IT comprehensive service management", and Weston’s products are gradually transformed from "Zhiwei series" products to "Smart service series" products.

(4) Business model

1. R&D mode

The company mainly conducts research and development in technical research, product development and technical upgrading of existing products. The technical research aims at tracking, learning and mastering the cutting-edge new technology, which can form a small pilot based on the application of this technology, and summarize the methods of rapid training and popularization and application; Product research and development aims at new product research and development, realizes the research and development products of the company’s new product review objectives, supports the implementation of new product application projects, obtains the customer’s demand feedback on new products more quickly, finds the defects and problems of new products, gradually improves and optimizes the products, and finally delivers the implementable version; Technical upgrading of existing products refers to upgrading the technical architecture of the products that have been developed originally and integrating artificial intelligence technology to ensure the high availability and advanced technology of the products and ensure the vitality of the products. The research and development of the company’s products is carried out according to the information development planning of related industries and the development needs of enterprises. The demand for research and development products comprehensively considers the market demand, technology development trend and enterprise development strategic planning. Therefore, most of the products developed by the company can realize revenue conversion as expected. The company’s R&D management mechanism covers the total budget control, R&D project evaluation, R&D project cost control, process management, and final acceptance of the company’s R&D projects.

2. Marketing and profit model

The company’s profit comes from the difference between the income from providing software products and related services to customers and the project cost. Company customers are mainly distributed in tobacco industry, finance and other sub-industries. In the course of many years’ operation, the company has been adhering to the spirit of "craftsman" and continuously providing customers with high-quality products and services, and has established a good reputation and popularity in the industry. Because most of the industry customers served by the company are the head customers in the industry, both the management concept and the information application are relatively advanced, which has a good demonstration effect in the industry. With the successful delivery of major projects undertaken by the company, these successful cases have become a plus item for exploring new customers to undertake new business, bringing a virtuous circle of business development of the company. In the pre-sales stage, the company actively participated in the new project planning and technical demonstration of customers in related industries. When participating in project bidding, based on product and industry experience, combined with customers’ business scenarios, current situation and needs, the company formulates personalized solutions for them. At the same time, in order to meet the overall construction needs, some bidding schemes involve software development and the construction of related IT environment and OT environment. After signing the contract, the company organizes relevant resources to complete the work agreed in the contract and deliver software development and related service products to customers.

3. Mode of production and service

Software development business is an independent product and solution formed by the company in the process of years of information service. In order to meet the individual needs of different customers, it provides customers with integrated services such as process combing and improvement, application software design, development, testing, software installation and deployment, training and data migration.

Among them, industrial software development is a product implementation plus secondary development by using existing software products or an application software system customized for industrial customers, including demand analysis, design, development, testing, deployment, trial operation, training handover, acceptance and other project implementation links. For development projects, the customer contract will set up multiple payment nodes related to the project progress, which will enter the warranty period after the project acceptance, and about 5% of the final payment will be paid after the warranty period expires.

Emerging technology software development mainly refers to products and services such as customized software development, data planning, governance, application and overall platform construction provided to customers by applying emerging technologies such as artificial intelligence, big data and knowledge map. In manufacturing customers, such applications are settled by project. After the system meets the requirements through trial operation, it will be accepted, and several payment nodes will be set according to the project schedule. After acceptance, most of the money will be collected, and the final payment will be paid after the warranty expires. In the financial field, due to the independent and controllable requirements of customers in the financial industry, services are usually provided to customers in the form of technical service contracts. According to the contract requirements, the company sends corresponding level and professional development and technical personnel to the customer’s site to provide service responses that meet the customer’s requirements. Provide software development, data operation, data governance or related platform operation and maintenance services according to customers’ needs, and settle accounts according to working hours, usually quarterly or semi-annually.

Operation and maintenance service is to ensure the normal use of the software system and provide professional technical support services for the stable operation of the information-based platform. Generally, the contract is signed annually, and the service is provided continuously during the contract period, and the customer pays according to the time schedule.

System integration business is to conduct technical demonstration, equipment selection, scheme formulation, software and hardware equipment procurement, supply installation and deployment, instrument configuration, data migration and user training according to customer business scenarios. From the purpose, IT can be divided into IT network construction and service, OT network construction and service, and intelligent equipment integration and service. IT network is mainly used for computer system-related applications and services, OT network is mainly used for real-time control of manufacturing and access of data acquisition system and industrial control system, and intelligent equipment integration service realizes intelligent transformation of equipment through equipment integration service, and meets the overall requirements with intelligent production software system. According to the contract, the system integration business will be accepted as a whole after product delivery and joint debugging. According to the contract, part of the payment is usually made after the goods are installed, and the rest is paid after the overall acceptance.

The sales and service of software products means that the company selects and configures mature software product components for customers and provides technical services for customers according to their needs, combined with their software and hardware environments and application scenarios. The typical business scenario is to conduct technical demonstration and platform construction of big data platform selection and provide technical services based on this platform. According to the terms of the contract, this kind of business generally provides services continuously during the service period, and customers make settlement and payment according to the time schedule or service times.

4. Purchasing mode

Because the customer’s demand has obvious personalized characteristics, the company purchases on demand, designs and selects specifications, models, performance indicators and functions according to the customer’s demand, and then orders the required materials from suppliers. The ending inventory of the company is mainly the cost of projects being performed. The materials purchased by the company mainly include computer supporting software and hardware facilities, equipment used for data acquisition and industrial execution control and their installation services. The above-mentioned materials are well supplied in the market, and the price is transparent. The company buys them from the original manufacturer or its designated dealer according to the market price. The purchasing department of the company is responsible for the procurement of materials needed in the project. The company has established the Procurement Management Procedure, which is used to evaluate and select qualified suppliers, and control the purchased products to ensure that the purchased products meet the requirements.

5. Changes during the reporting period and future trends.

At present, the business model adopted by the company is based on the requirements and guidance of the Chinese government for the digital transformation of the industry, taking into account many factors such as the company’s business development, market resources, technology precipitation and development strategy, and the business model formed after years of practice will not change in the short term.

The main reason why the company focuses its own business on the information technology application business direction related to informationization and intelligence is that on the one hand, it is based on its own information technology accumulation, implementation ability and enterprise development background, on the other hand, it is based on the prospect that it will continue to increase its investment in the field of digitalization and intelligence in the future, which can ensure the stability and gradual expansion of market demand. In the industrial field, China, as a big manufacturing country, is still in the initial stage of digital transformation in supporting the information application of the manufacturing industry to continuously improve quality and efficiency, or in the stage of focusing on business digitalization and embedding some digital operations and intelligent application scenarios, which still lags behind the advanced intelligent manufacturing level in the world. In the foreseeable 5-10 years, the government will guide the development direction of enterprises, and will still promote digital transformation to achieve intelligent manufacturing, and promote the overall industrial upgrading and intelligent operation of manufacturing industry. In the financial industry, with the entry of Internet finance companies, the traditional financial enterprises are influenced by it, and their businesses are also obviously based on big data mining and application technology, accurately designing and launching businesses for segmented customer groups, and realizing the mode of precise marketing through various technical means, and the characteristics of online, mobile and digital business are becoming more and more obvious, which also promotes all financial companies to continuously increase their investment in data operation business; In addition, due to the independent, safe and controllable policy requirements,Domestic substitution has also given birth to the financial industry’s increasing demand for domestic hardware, system platforms and tools and software, which will also lead to the need to adapt the application of the original non-domestic platform to the domestic platform.

In addition to providing software development and operation and maintenance services to industry customers, the company also provides customers with system integration, software product sales and services. On the one hand, the business of system integration, software product sales and services is to meet the needs of IT and OT platform construction generated by customers in the process of information project construction, upgrading and optimization, on the other hand, it is also a way for the company to expand incremental customers and enter new industries.

During the reporting period, the company’s business model and its influencing factors have not changed significantly. In the future, in the industrial sector, the company will continue to optimize and iterate product upgrades, use new technologies to further enhance the intelligence of the company’s products, and realize support for industrial clusters and supply chains; In the financial industry, we will seize the business opportunities brought by data application and domestic substitution and promote existing products and services to new customers.

(5) Market position

The company has been deeply involved in subdivided industries for many years, and the industrial software independently developed by the company has gone through a trilogy of development with industry customers from the perspective of empowering customers:

The first stage is to help customers realize interconnection at the manufacturing level. Standardized business processes are established through single application, and the integration of production process control and business information management can realize the interconnection of production execution level and the full cooperation among people, machines, materials, methods and environment.

In the second stage, it helps customers to realize the comprehensive coordination among the business fields within the group enterprise. While continuously improving and optimizing the production process control and management of a single factory (such as MES, ERP, APS upgrade), we will realize the coordination between R&D and production, production and logistics, production and marketing within a group enterprise, and focus on improving the overall efficiency within the enterprise, so as to realize the comprehensive control and integrated cooperative operation of the production and operation factors of the enterprise.

The third stage is the digital intelligent transformation of data-driven and intelligent decision-making. To build a comprehensive digital intelligent enterprise, on the basis of realizing the comprehensive data of business, the original manual decision-making production and operation activities will be changed to decision-making driven by data model, and enterprise personnel will turn to data operation, either to realize new business to expand the business boundary of the enterprise or to realize the continuous management improvement and efficiency improvement supported by data. And realize the interoperability between virtual and reality. Through the deep application of technologies such as artificial intelligence and big data, based on the big data platform, through comprehensive perception, real-time analysis, intelligent decision-making, precise implementation and continuous improvement, the efficient operation of enterprise management can be realized.

At present, all the customers the company serves are in the process of digital transformation and are carrying out intelligent exploration and practice. In view of the differences in products, process equipment, management concepts, management status and information foundation of different customers, their information needs are still in the same overall direction, but the landing details are at different stages. Although Weston products have developed to the third stage, there are still a large number of industrial software requirements in the first stage and the second stage in the customer base. Through years of product accumulation, Weston’s software functions are very modular and versioned, and it can meet the business needs of different customers and different stages by "ordering" and combining with system configuration, so the company’s products have strong adaptability and competitiveness among the customers in the tobacco industry.

对标国际最新生产管控类工业软件,报告期内公司工业软件产品的智能化升级迭代研发正在有序推进,此外,自威士顿创新研究院成立至今,在视觉识别、机器学习、知识图谱、数字孪生、工业机器人应用等领域应用取得了多项技术应用的突破,如基于时间序列的质量追溯、基于人工智能的烟丝入库堆垛机预测性维护和基于知识图谱的智能设备故障诊断、基于机器学习的烘丝桶干头水分预测控制、基于启发式算法的工业出库配载与线路规划调度等。这些研究帮助客户解决和突破了客户实现智能化生产过程中的生产瓶颈问题,相关模型可以嵌入自己开发的工业软件进行集成,使得公司的产品更具备生命力与竞争力。

公司在金融行业内,主要面向大型股份制银行和国家级金融机构提供大数据应用的相关产品与服务。在服务客户的过程中,公司持续将各个不同客户的服务需求进行了汇聚、总结和分析,挖掘用户方对于数据汇聚、管理和应用以及应用保障方面的核心需求,并据此开展了相关解决方案与产品的研发。目前,公司已经形成了一系列具有客户普适性的,行业领先的产品,在同类公司中具有一定的竞争优势。

(六)主要的业绩驱动因素

报告期内,公司主营业务、主要产品及主要经营模式未发生重大变化,主营业务收入占营业收入的比重为99.21%,公司业绩主要驱动因素是公司持续保持研发创新,工业软件产品的智能化程度提升,数据类产品和服务进一步拓宽,报告期内加强业务拓展,客户拓展成效逐步显现,及在此基础上实现主营业务的发展。

二、核心竞争力分析

(一)深耕垂直领域,多年积累形成一定的护城河

在工业领域,公司长期专注于智能制造相关产品的研发和实施,深耕细分市场,形成了以信息化管理与设备自动控制深度融合、多源数据采集、整理、分析应用为特色的智能制造整体解决方案,并在新一轮的数字化和智能化转型的信息化浪潮中,不断升级和发展自身的产品和解决方案,提供涵盖制造运营全流程的信息化产品及服务。在公司服务的客户所在的工业细分领域内,公司已经是该行业内头部企业的核心信息化供应商之一,公司产品适用度高,且业务集中在细分领域,实施人员的经验也可得到复用,能够保障所实施项目的成功,在行业内的信息化领域具有一定的行业知名度和影响力。

公司应用类核心技术主要围绕细分领域客户的具体业务展开,主要包括高级排程模型、质量预测模型、设备健康预测模型、物流调度模型等。该类核心技术应用到相关产品及信息化建设项目中,可以实现生产工艺智能参数优化、产品质量预测以及设备预测性维修等功能。通过业务事件智能感知,结合人工智能关联分析,协同管控生产各条线的智能化保障,包括生产资源保障、动力能源保障、物流保障、设备健康以及工艺保障等,可助力客户防范业务风险,帮助客户提高产品质量与生产效率。

在金融领域,公司提供专业的数据管理信息化服务,从业人员掌握行业领先的数据平台和数据处理与应用技术,将公司形成的数据汇聚、数据血缘关系管理、数据源变更时数据源自动化联结等核心数据产品理念,应用在用户服务现场,提升用户服务效率与用户体验,相比同业公司是公司核心竞争能力的体现。在数据平台监控管理、数据汇聚、数据加工和数据管理业务中,通过将服务内容的知识化,逐步形成了独具竞争力的成熟产品,可以保障按照产品设计理念向金融客户提供现场的数据服务。

公司采取与大数据平台产品厂商合作的策略发展自身的数据类产品和服务,合作厂商Cloudera的CDH、CDP产品目前是行业内应用最为广泛的大数据平台产品,公司是最早获取也是目前国内少数几个获得原厂金牌技术合作认证的合作伙伴之一。由于这类主流的大数据平台产品是基于Hadoop生态系统的产品,公司掌握的技术和产品可以在这类基于Hadoop生态系统的平台产品上应用和部署。

(二)与产业深度融合,具有良好口碑

凭借多年积累,威士顿对客户所处行业的特点有着较为深入的理解,可以为客户提供核心生产经营业务相关的信息化产品及服务。凭借技术及业务的持续创新,公司助力企业提升生产、经营过程中的信息化水平,为信息化与传统产业的深度融合做了有效的探索实践。尤其在细分烟草领域,公司深度参与客户的信息化建设,为企业生产经营改善和战略落地提供了有力的信息化支撑。

公司主要客户均来自于工业和金融业的大型央企和国企,客户资源具有质量高、可信度高、稳定性强等特征。公司一旦进入一个新的客户,通过提供可复制、可借鉴的高质量的产品和服务,可以持续开展服务,一方面将公司更多的产品与服务推向客户,另一方面依托多年的项目实施,各系列的软件产品落地,以及公司产品与产业深度融合,助力客户提升生产、经营的数字化、网络化、智能化水平,让客户取得了良好的社会效益和经济效益。

(三)长期培养形成复合型技术人才,具备专家品牌

在威士顿所处的软件与信息技术服务业,人才是公司重要的核心竞争力。公司始终高度重视且科学规划人才队伍建设,培养了一大批专业知识匹配、管理经验丰富的高素质复合型人才,形成了稳定、专业、行业经验丰富的管理团队。公司的核心技术人员,毕业于包括复旦大学、上海交通大学、同济大学、日本明治大学等国内外知名高校,具有丰富的学术理论基础,对行业前沿技术有深刻理解和掌握,具有丰富的开发和实施经验。

公司提倡匠心精神,通过长期的研发和生产积累,凭借有竞争力的产品和成功实施案例,不断扩大业务覆盖区域。通过长期培养“行业专家+技术专家”而积累形成的复合能力及由此构筑的竞争壁垒形成了企业竞争的护城河。

公司技术与研发人才梯队完整,人才引进、培养、激励、留人机制健全,坚持内部培养与外部引进相结合,在业务实践中持续培养了大批既精通专业技术又具备行业业务经验的复合型人才,通过员工晋升通道、制定职业生涯规划,为人才提供具有个人价值提升的事业平台及有成就感的职业生涯,研发动力充足,创新氛围浓厚。

公司在向客户提供服务的过程中,始终坚持专业技术人才深入用户一线了解实际应用场景需求,加速技术与应用适配的专家人才培养模式。公司在与客户沟通过程中,安排的专家人才,往往是既熟悉前沿技术,又熟悉客户行业发展方向,同时又充分了解应用场景的复合型人才,往往能够促成与客户方的进一步深入合作。

(四)核心软件产品,自主研发、安全可控

MOM、ERP等工业软件是承载制造业企业管理流程与管理模式的载体、是实现精细化的过程管控、实现全面业务数字化管理的基础。虽作为制造业大国,但是国内的工业软件市场还是被GE、西门子、罗克韦尔、SAP、Oracle、达索等国外公司的软件占据了绝大部分的份额。近年来,国家从工业安全的角度一直在引导整个工业软件转向国产化软件的方向,大型制造业企业核心工业软件的国产化是大势所趋,威士顿应用自身在工业领域的知识沉淀,结合了实际工业生产经验,借鉴了早些年应用国外工业软件的经验,将工业企业的流程、机理、模型、组织等进行了总结与开发,形成了自身的工业软件产品。并在核心的MES、PLM等业务领域,成功的帮助客户逐步实现了国产化的替代,不仅解决了国外软件可扩展性较弱、服务跟不上的问题,还为客户降低了软件的采购和实施成本。国产替代后的系统经过多年的运行验证,各项性能指标均能达到客户要求,具备较好的稳定性、安全性和可扩展性。

在人工智能、大数据、云计算、物联网等新兴技术领域内,威士顿应用自身的技术优势,利用对制造业和金融业领域应用场景熟悉的优势,第一时间开发出了以这些技术应用为核心的自主产品,包括无序分拣机器人、基于设备运行状态的运行维护、数据门户管家、星河系列数据产品等等,完全具备自主可控的信息安全要求。

(五)长期自主研发,持续积累技术储备

多年发展历程中,公司始终坚持自主创新,在稳健经营的过程中,持续对前沿信息技术跟踪和投入。经多年持续投入研发和项目实施,公司紧跟行业技术的发展趋势,具备较为成熟的技术基础与研发实力。公司参与起草及制定了两项国家标准。报告期内,公司的核心工业软件产品入选2022年上海市工业软件推荐目录,新增软件著作权登记9项,截至报告期末,公司获授5个发明专利,2个实用新型专利,登记软件著作权115个,发表专业论文1篇。

公司长期耕耘工业领域,在细分领域形成了一系列工业机理模型嵌入在工业软件产品中,例如,高级排程算法模型、生产过程质量预测模型、设备健康性预测模型、物流调度模型等。另外,随着软件整体设计理念的进步,软件产品的设计理念也在持续的发展和进步,公司已经将原有的基于SOA的产品框架,进行了相应的重构升级,形成了基于微服务和前后端分离设计理念的整体开发技术架构。

公司核心算法模型与组件的创新性体现如下:

威士顿高级排程算法模型,围绕企业的产品工艺路径、工厂工艺装备链路、工厂生产布局模式、设备的工艺能力、生产组织模式、产品生产与组装定义、生产成本模型等等可能影响生产排程的关键因素,综合运用线性规划、分支定界、遗传算法和启发式算法,建立起适用于特定行业复杂工序的排程算法,实现了有限产能条件下的交期预测、产能平衡、成本控制,制定详细到加工中心颗粒度的生产任务,确保生产过程中人、机、料的合理配备和衔接,从而提高生产效率和柔性应变能力,发挥最大生产能力。

无序分拣算法模型,基于卷积神经网络(系机器学习的一种模型,通过参数共享等方式,能够以更小的计算量,更快、更高效地进行机器学习)、随机森林(系机器学习中的一种算法模型,用大量的随机数据,构建“决策树”的训练方式,从而提升机器决策的准确性)和机器视觉的混合网络技术,结合工业机器人控制技术,经过大体量样本数据的学习训练,并通过模拟实际生产环境下的试验,对算法模型反复优化调整,成功研发出可适用于工业原料无序分拣过程的智能机器人。

质量预测模型,对设备运行中的过程数据运用筛选降维、相关性分析、数据对齐等技术进行清洗,应用各类算法(GBDT、LSTM、Lasso算法)建立包含人工干预信息的质量预测模型和用户操作模型,最终构建形成了可用的产品质量预测模型,实现对产品质量波动趋势的分析,从而指导质量控制调节。

物流调度模型,对应多地多工厂生产过程中,结合生产任务安排,在多仓储组织之间进行物流调运,并考虑运输过程中的物流成本,运输路况等因素,形成的快速高效进行生产物流调运保障的算法模型,以在最优成本的前提下保障生产物料的即时供应。

知识图谱,通过数据模型,构建庞大的“知识”网络,包含物体构成的“实体”以及它们之间的“关系”,图文并茂地展现知识方方面面的,让人们更便捷地获取信息、找到所求。其核心是将人与知识智能地连接了起来,让人智能获取知识。主要借助NLP技术将蕴含在非结构化中实体、对象、内容等信息抽象为一个个的节点对象,通过知识的抽取、融合、知识推理、知识更新,并用通过图型方式进行展示,让人快速获取相关知识。

数字孪生,是应用3D建模、物联网、虚拟仿真等底层技术,将物理世界的实体对象映射到计算机虚拟世界中的一种融合技术。它通过以虚拟模型映射物理世界实体对象、实现虚拟模型与物理模型实时互通互动、以及在虚拟世界中进行仿真生产、运行等,使得数字孪生能够为实际的物理世界的管理、运行、监控、预测发挥可视、集中汇聚、模型预测仿真等功能。在提升管理效率的同时,也可以实现降低物理世界实际测试成本的功能。

(六)稳定的行业客户资源及示范效应优势

公司以“为客户提供有价值的产品与服务”为发展根本,在所从事业务领域内,能够快速的将最新的技术,应用于客户亟需解决的实际问题或者用于客户的管理与运营改进之中,使技术发展真正助力客户业务的发展,在其提升效率、降低运营成本过程中起到作用,将技术能力在产业中变现。

公司在二十多年的发展历程中,以掌握的专业技术能力和对行业深入理解和洞察,持续的为烟草工业和金融等行业客户提供满足其特定需求的信息化系统解决方案及相关产品与服务,使客户在与供应商合作过程中,大大降低了沟通管理成本,获得了双赢的良好结果。众多成功应用案例和拳头产品在行业内形成了良好口碑和客户信任度,使公司与业内众多有影响力的优质客户形成了长期合作关系,形成了较强的客户资源优势和用户粘性。公司服务客户皆为细分领域的头部客户,为公司开拓新的客户提供了良好的示范效应。

(七)融入生态,与生态内的厂商保持良好合作

近年来公司高度重视渠道资源和产业生态培育和建设,积极加强同IT业界头部企业的广泛合作,积极的融入华为、阿里等国内新兴IT领军企业的生态,已经获取相应的能力认证与合作资质,核心产品能够部署运行在华为、阿里的云平台之上;公司的产品也进行了其他国产化的适配与测试,能够在国产化的主流服务器、数据库和中间件之上稳定运行,满足目前国产化的整体要求;同时也在持续与Intel、Cloudera、微软、英伟达等国外厂商保持良好合作关系。公司的产品在这些国内外公司的软硬件平台上通过了测试与运行验证,为客户选择公司的产品提供了基础的信任保障。

(八)经验优势和管控优势,保障项目交付,有效控制实施成本

威士顿作为专业的软件产品和服务提供商,经过多年的发展,在细分领域积累了一系列成功案例,培养了专业化的开发实施团队,在细分行业具备一定的品牌影响力。公司以其丰富的行业经验助力工业领域客户的数字化转型和智能化升级,在制造运营管理、企业资源管理、数据管理等产品领域具备大量成功实施案例。

公司通过在行业中长期积累的项目实施经验,获得了一批与开展相关业务的相关资质,如CMMI5级评估认证和ISO20000IT服务管理体系认证等资质。其中,CMMI即软件与集成能力成熟度模型,是全球最先进和科学的软件工程管理模型与方法,是衡量软件企业能力成熟度和项目管理水平的权威标准。CMMI5级

是最高等级的认证,也是目前世界范围内针对软件能力成熟度最权威、级别最高的评估之一。CMMI5的成熟度规范模型的应用,是公司对项目管控、实现产品和服务高质量交付的重要保障:

三、公司面临的风险和应对措施

(一)营业收入的季节性波动风险

公司所处行业具有一定的季节性,下游客户的信息化采购和项目验收及回款具有一定的季节性波动。客户通常在上半年对当年的实施的信息化系统立项、采购和实施,项目验收和结款相对集中在第四季度,受此影响,公司的营业收入也表现出相应的季节性波动特征,下半年收入比重通常高于上半年,公司收入存在季节性波动风险。上述情况符合公司业务特点以及行业特征。

公司将按行业发展规律,积极参与行业客户的商机沟通及招投标活动,稳步推进在建项目的实施进度,确保项目验收和交付,预计下半年度的新签合同及营业收入较上半年将有明显提升。

(二)人力成本增加带来的业绩下滑风险

公司所处行业是一个技术知识、人力资本密集型行业,公司软件开发和运维服务业务最主要的经营成本就是人力成本,占该类业务成本超过60%。近年来,国内人力成本总体呈现上涨趋势,行业内对于人才的需求竞争推高了高端人才的整体薪酬水平。如果人力成本上涨过快,将使公司业务面临毛利下降风险,削弱公司整体盈利水平。

公司历经多年打磨的开发平台,降低了对开发人员的要求,同时公司正逐步集成Copilot开发类大模型工具,提升技术人员的开发效率,有望减缓人员总数及薪酬增长带来的成本上升压力,促进毛利率水平保持稳定。

(三)业务拓展存在不确定的风险

新区域和新应用领域的拓展将对公司的技术实力、产品质量、服务能力以及综合管理提出更高的要求,公司在拓展新的市场过程中势必将投入更多的资源,但能否成功获客存在一定的不确定性,这将给未来经营带来一定风险。

公司一方面持续投入研发,在对现有工业软件进行智能化升级的同时,还围绕工业视觉、机器学习等AI新技术解决客户实际生产场景中的瓶颈问题,通过“咨询+软件+科技研究”的方式奠定公司的竞争优势,另一方面,在拓展业务的过程中有的放矢,紧紧围绕公司的优势业务领域开展,如卷烟的技术研发、生产、物流等,以及金融行业基于大数据平台基础上的数据服务领域。

(四)业务及订单下降的风险

随着客户企业管理要求的提升、业务流程的变更使对工业软件的需求也会相应变化,同时新技术的兴起对各行各业也产生了颠覆性的影响。且应用软件行业发展迅速,技术迭代快,如公司无法紧跟客户的需求变化,或不能持续准确地把握技术、产品、市场和行业的发展趋势,不能及时将新技术运用于产品开发和升级,则公司未来持续发展经营将会受到一定程度的不利影响。

公司通过研发和实施项目的联动,确保产品贴近需求和市场,同时保持开放心态,与相关厂商、生态友商、研究机构、行业协会技术等建立合作,资源共享技术互助,以此保持技术迭代更新。公司将充分利用募集项目资金,保持产品持续迭代升级,通过提高产品智能化程度,加强产品竞争力的同时,加大市场推广和拓展,让产品触达更多客户。

(五)行业政策变化风险

公司业务发展受国家对软件行业支持性政策及行业发展趋势的影响,同时受客户所处行业的信息化发展政策和规划影响。受益于智能制造、工业4.0等信息化行业发展趋势、国产化替代,以及行业信息化和智能化发展等因素的影响,公司业务发展较为顺利,业绩稳步增长。如果未来相关行业对软件行业的支持政策或支持力度发生变化,将会对公司未来的经营业绩造成一定程度的影响。

公司将对政策保持关注,及时了解政策变化的动态,分析政策变化对企业的影响,可快速制定相应的应对措施。同时在两到三个行业进行业务拓展,降低对单一行业的依赖,分散风险。

(六)核心团队流失的风险

软件行业属于技术知识、人力资本密集型行业,技术人员尤其是核心技术人员对公司的产品创新、持续发展起着关键作用。但公司所在的信息化行业普遍面临人才短缺,人员流动较为频繁的状况,未来公司是否能保持核心技术团队的稳定,构成了公司经营过程中潜在的人才风险。

公司建立了比较完善的人才管理体系,采取了一系列吸引和稳定技术人员的措施,包括核心人员股权激励、保持技术人员薪酬竞争力、提高福利待遇、提供培训、创造良好的工作和文化氛围等,在保持现有核心技术团队稳定的同时,也在市场招募和补充吸纳新鲜血液,形成人才梯队培养机制,为公司发展储备和培养所需的技术和管理人才。

四、主营业务分析

报告期内公司项目推进、交付和验收情况良好,公司实现营业收入12,385.23万元,毛利4,579.90万元,较上年同期分别增长6.59%和7.91%。公司利润主要来自于软件开发及运维服务业务。报告期内软件开发及运维服务收入和利润均有上升,实现软件开发及运维服务收入6,625.87万元,毛利3,853.16万元,与上年同期相比,分别增长了10.73%和9.86%。系统集成及软件产品销售及服务实现收入5,661.92万元,毛利727.11万元,与上年同期相比,收入上升1.68%,毛利下降1.25%。

报告期内来自工业客户的收入8,467.37万元,同比下降1.27%,来自金融行业客户的收入3,820.42万元,同比上升28.37%。公司近年来加大数据类业务在金融行业的拓展,加之金融客户的软件业务大都定期按实结算作为收入确认依据,相较于工业客户的软件业务以项目终验时点确认收入的模式,金融客户从新签合同到收入结算周期较短,因此金融客户收入在报告期内的增速较为明显。

公司根据自身发展的战略布局和客户所处行业的发展趋势,积极推进业务拓展,在上海、湖北、江苏、广东、浙江、河南、黑龙江、贵州等地组织资源投入,参与客户新项目的方案规划和论证,探索新技术应用的创新项目应用落地,随着拓展步伐加大,公司报告期内销售费用有较大幅度上升,主要是职工薪酬、业务招待费和差旅费增加所致。

上半年公司获得了海丰航运智能仓储集装箱堆场项目、某中烟公司PLM项目、二维码管理、智能车间管理、数字化生产计划管理应用、生产层数据类采集及应用及金融行业客户的大数据平台集群管理及数据开发等合同。报告期内新签合同7,700.92万元,较上期下降14.15%。其中工业客户新签合同5,519.60万元,同比上升7.32%,金融客户新签合同2,181.33万元,同比下降43.01%。金融客户新签合同下降主要是金融行业客户部分大项目的招标在报告期末尚未完成。预计2023年全年的新签合同与往年相比保持稳定态势。

产品研发方面,公司围绕大数据的运维、开发服务,研发一系列工具产品,在大数据智能管理门户基础上,开发数据服务工作平台、数据质量监控平台等。工业方面,在人工智能领域持续进行技术应用探索和研究,加快提升核心工业软件产品的智能化升级,同时对产品进行云化解构,构建“威士顿云MES+华为云”的行业解决方案。报告期内公司加大研发投入,研发费用较上期增加10.94%。报告期内公司发布了9项软件著作权,新提交发明专利3个,外观设计专利3个。

What if the brakes fail? Traffic Police Tips: Four steps are very important, and you have to learn by rote.

In daily driving, we always hope that every trip will be safe and smooth, but occasionally we will encounter some unexpected situations, such as brake failure. At this moment, calm and correct countermeasures have become the key to protect our lives. Today, let’s discuss in depth. When the brakes suddenly fail, the four crucial steps, even if they are rote, must be kept in mind, because they may be your "life-saving straw" in an emergency.

Step 1: Alert the surroundings to ensure a safe space.

Once the brake failure is detected, the first task is to warn the surrounding vehicles. Turn on the double flashing lights quickly, just like the banner of "pay attention to me" held high in a busy street, telling other drivers: "There is something wrong with my car, please keep your distance!" At the same time, honking the horn for a long time is the most direct distress signal at the moment, although the harsh sound is not pleasant to the ear. This series of actions is like fighting for precious reaction time and space for yourself.

Step 2: Cut off the power and use inertia to slow down.

Next, choose the appropriate deceleration mode according to the road conditions. On flat or uphill roads, whether it is a manual or automatic transmission vehicle, the power output of the engine can be cut off by putting it into neutral. This is like loosening the tight string and letting the vehicle slow down slowly by its own inertia.

At this point, hold the steering wheel tightly with both hands to keep the vehicle stable, and then slowly pull the handbrake, paying attention to "slowly" to avoid sudden braking and causing the vehicle to get out of control. For the electronic handbrake, continuous pulling is the key to make the system understand that this is not a misoperation, but a real braking demand.

Step 3: Downhill section, use low gear to reverse drag.

The situation is even more complicated if the brakes fail on the downhill section. When going downhill, gravity will accelerate the vehicle forward. If you directly put in neutral, the vehicle speed may rise instead of falling, and the risk factor will increase greatly. At this time, it is particularly important to use the braking function of the engine. Manual gear vehicles can be lowered into low gear in turn, and the high speed of the engine is used to reverse the vehicle to slow down; Automatic transmission vehicles need to switch to manual mode (M gear), and also downshift step by step, and gradually reduce the speed with the hand brake. Remember, this is a contest with gravity, and every step of the operation needs to be cautious.

Step 4: In extreme cases, use physical friction to slow down.

If none of the above methods can effectively control the speed, then more extreme measures must be taken. Look for fences or guardrails on both sides of the road, use the side of the car body to rub gently, and slow down the speed through physical friction. This step sounds thrilling, but it is a last resort.

Remember, it’s a "light rub", not a frontal impact, because the impact of a frontal impact is enough to cause serious consequences. Keep rubbing until the vehicle comes to a complete stop.

Conclusion:

Brake failure is a nightmare that every driver doesn’t want to encounter, but mastering the correct countermeasures can save the day at a critical moment. These four steps are not only a test of technology, but also a tempering of psychological quality. Remember, calm, decisive and correct operation is the attitude that every driver should have when facing an emergency. So, in the face of such an emergency, have you got a plan? Will you make the right response at the first time? Driving safely, starting from me, makes every trip a journey of peace of mind.

Data speak: to develop, we must also understand development.

  These days, with the approach of the National People’s Congress and the announcement of GDP growth targets in 2024,China’s economic prospects this year.The discussion has become much more.

  But Tan Zhu also noticed that, for example, "China’s economy peaked"confuse the publicThe voice, mixed in the discussion.

  Everyone’s discussion about China’s economy needs to be answered. If you want to answer this question, you mustCorrect understandingThe development of China.

  Master Tan also wants to talk about his own understanding of China’s economy.

  In today’s globalization, China’s economy is more placed inIn the context of the worldTo discuss.

  Since China becameThe world’s second largest economySince then, the ratio of China’s GDP to that of the United States has always been the focus of discussion.

  In 2023, this figure was somewhat higher.descendSeeing this change, combined with the United States’ high-tech field in China in recent years,Blockade and suppressionMany people think that China’s economy is going under pressure."downhill"Yes.

  In fact, is that right?

  Let’s first return to this numerical indicator itself and do it.Accounting of total GDPIt also involves factors such as prices and exchange rates.

  Let’s talk about prices first. When countries do gross GDP accounting, they useNominal GDP calculated at current local currency priceThis needs to be considered.priceThe factors. In the past three years, the United States has adopted radical fiscal and monetary policies, resulting inThe United States is caught in high inflationSituation, this alsodrasticallyIt has raised the nominal GDP scale of the United States..

  Take 2022 as an example. In 2022, the CPI and PPI of the United States were respectively year-on-year.Growth of 8% and 16.5%In contrast, in 2022, China CPI and PPI were respectivelyUp 2% and 4.1%. Among them,"Gap" in Numerical Calculation, you can imagine.

  But the growth of GDP, in the final analysis, mustSolve the problems of our own peopleThe American people have the most say in making their own people have a sense of gain and happiness. Under high inflation, whether such growth has a sense of gain or not — — Recently, the United States entered the election cycle.Inflation problemIt is still one of the most concerned topics for the American people.

  The monetary policy and fiscal policy of the United States will always be adjusted. Looking at it in a long period, the current fiery heat isTemporary and phased.

  In addition to prices, we also need to consider when comparing economic aggregates.exchange rate— — The comparison of China-US economic aggregates should be based on the scale of China’s GDP denominated in RMB.Convert into dollars.

  In the past two years, the United States has entered a new cycle of raising interest rates. From March 2022 to July 2023, the Federal Reserve hasRaise interest rates for 11 consecutive times, the cumulative rate hike is up to525 basis points, yesFor more than 20 years,United States of AmericaSteepalsoThe most radicalA rate hike.

  Interest rate hikes usually bring about a net inflow of international capital.Push up the dollar exchange rate. The RMB exchange rate is from March 2022.US$ 1 to RMB 6.3 yuan, came to today’sUS$ 1 is about RMB 7.1 yuan.. The exchange rate is also objective.LalaThe calculation of the "gap".

  These are all factors to be considered when comparing the economic aggregates of economies.

  Not long ago, The Wall Street Journal reported that in 2008, the economies of the United States and the euro zone.On a comparable scaleBut now, the economy of the United States is almost that of the euro zone.2 times. The Wall Street Journal used this data to prove that the American economy is better than the European economy.

  This report was criticized by American economist Krugman, who said that this is mainlyThe euro depreciated against the dollar.The result of — — In 2008, the exchange rate of the euro against the US dollar reached its highest level.1.59In 2023, this number has depreciated to1.05.

  It stands to reason that such factors should also be considered when comparing the GDP between China and the United States. But interestingly, after seeing the phenomenon that the ratio of China’s GDP to that of the United States has declined, Krugman wrote this in another article of his own:

  China’s economy is in serious trouble.

  When discussing other economies, consider other factors objectively. When discussing China, it means that China’s economy will collapse and "peak".

  In fact, this is not just Krugman’s voice.

  Looking back at earlier history, the first concept that was hyped up was"middle income trap".

  Around 2010, a World Bank report pointed out that in 1960101 middle-income economiesBy 2008.There are only 13Become a high-income economy, the rest of the countries and regions continue to stay in the middle-income stage, and some even fall to low-income economies. Therefore, economists put forward the concept of "middle income trap".

  At the same time, China’s per capita GDP reached.Above-average level, andKeep it around 7%The steady growth rate.

  In this regard, some people began to speculate whether China will also fall into the "middle income trap". China’s economic data are compared with those of Brazil, Argentina and other countries.

  At that time, these people caught a node,The global economic situation is in a downward cycle.— — Because a large part of the countries caught in the "middle income trap" are becauseUsed to rely on exports.In the period of slowing global demand, it naturally appears.Slow or stagnant growthThe phenomenon.

  When this narrative is applied to China, it becomes that China’s success was due to the downwind. At present, China is in aNew supercycleAnd this is aDownlink cycle.

  Specifically, in the past, China’s economy was on the cusp of globalization. Now, the cusp has disappeared. The higher China stood before, the worse it will fall.

  The fact is, in the same year that the "window" of hype globalization disappeared,China has become the world’s largest trading country in goods., has also becomeThe firstTotal trade in goodsMore than $4 trillionThe country.

  Subsequently, China used development to make the narrative of the "middle income trap" gradually weaken. With these years of development, we haveClose to the threshold of high-income countriesThe trap didn’t stop us from moving forward.

  But at the same time, the new narrative, againIn the same routineBe fired. China wants to talk to Indian.Specific population, and the United StatesSpecific total quantity, and VietnamSpecific growth rateThe conclusion of each comparison is that China’s economy will "peak".

  What is the purpose of this comparison?

  After searching for keywords such as "China economy" and "peak", Tan found the main proponent of "China’s theory of economic peaking".

  One is Hal Brands of Johns Hopkins University in the United States, and the other is Michael Beck Leigh, a professor at Tufts University. Their status in the university isPolitical scholarThere is no background in the economic field. On the contrary, both of them have.existThe US Department of Defense and the National Security Department serve or provide advice.Experience.

  Michael used a geopolitical concept — —"peak power trap" (peaking power trap)To annotate "China’s economic peaking theory". Michael’s intention is to compare China with other great powers in history, and then make the deduction of "peaked decline".

  Obviously, the purpose of comparison is to say that China will become the "risk" of the world. No matter what kind of data, as long as it can demonstrate that China’s economy "peaks", it will beAmplified propagation, can be used as "evidence" that China will bring "risks".

  Of course, it is easy to be "slapped in the face" in the way that China’s economy is degraded by a single data. Tan Zhu also found that some people are comparing related narratives through data, which meansThe logic behind itIt is more worthy of our further study.

  Some current indicators and trends of China’s economy are similar to those of a certain country. The implication is that China also needs to face the problems faced by this country — — China needs to step on the pit that others stepped on again.

  After searching and analyzing the related expressions of "China’s economic peaking theory", Tan found that,Overseas social media, is an important part of the communication link of "China’s economic peaking theory".

  Among them, the discussion trend of "China’s economic peaking theory" on overseas social media platform "X" (formerly Twitter) and overseas social forum Reddit and the trend of foreign media reporting "China’s economic peaking theory",Basically consistent.

  Last January and September.It is these two platforms that sing down China’s economic discussion.The densestIn January, after analyzing the relevant contents, Tan found that,Real estate related topics, accounting for its production of China’s economic-related "point of view"40%, accounting for the most.

  Among them, the most mentioned is to associate China real estate market with Japanese and American real estate markets, saying that China is experiencing."real estate bubble".

  As a national economymainstay industryWhether the real estate industry can develop healthily is related to whether a country’s economy can run smoothly.

  Take Japan as an example. After the bursting of Japan’s real estate bubble, it brought Japan not only a consequence of the sharp drop in asset prices, but also the Japanese economy failed to improve under the stimulation of fiscal policy and monetary policy, and the whole society seemed to also.Lost the "heart".

  In this regard, Jin Ruiting, director of the Foreign Economic Research Institute of the National Development and Reform Commission, told Tan Zhu that on the one hand, due to factors such as the rigidity of Japan’s economic and social system and the lack of young people’s willingness to promote, Japanese societyConsumption vitality is shrinking day by day. On the other hand, Japan is highly dependent on the United States in politics and security.Aggressive trade warJapan can only make concessions step by step, resulting in serious losses to the national economy, and advantageous industries are making concessions step by step.Lose competitiveness.

  Obviously, foreign media want to ruin China’s economic prospects by constructing the narrative that Japan is a lesson for China.

  In fact, is this really the case?

  China is still inThe later stage of the accelerated development of urbanization, still hasStimulating domestic demand with urbanizationJapan and China have a large space, whether it is market size or economic potential, or the ability to actively respond to and actively shape the external development environment.Large gapAnd, just sayreal estate industryThe situation in China and Japan is not the same.

  Is China really experiencing the bursting of the real estate bubble?

  Not long ago, Gao Shanwen, an academic member of China Financial Forty Forum (CF40) and chief economist of SDIC Securities, shared his views. He said that he also noticed that the view that China is experiencing the bursting of the real estate bubble is very popular at present, but after further careful analysis of the data, he believes that many aspects of this view.Worth further scrutiny..

  Gao Shanwen analyzed the bursting process of real estate bubbles in Japan, the United States and other countries from two aspects.

  The first group isThe proportion of real estate investment in GDP.

  Before the bubble, the proportion of Japanese real estate investment in GDP was8%In the process of foaming, this dataUp to 11%After the bubble burst, Japan spentFor more than 10 yearsEliminate the problem of oversupply, and finally make real estate investment a proportion of GDP.Maintain at around 6.5%.

  Before the bubble, the proportion of American real estate investment in GDP was8%In the process of foaming, this dataRapid riseAfter the bubble burst, the United States spentNearly five years., the proportion of real estate investment in GDPMaintain at around 7%.

  The second group is the transaction volume of second-hand houses.

  No matter the United States, Britain, the Netherlands or Spain, these countries all appeared after the bursting of the real estate bubble.The phenomenon that the transaction volume of second-hand houses has shrunk dramatically.— — In the process of foaming, the demand has beenBe overdrawn. And this shrinkage is generally inAbout 50%, and willFor five or six years.For a long time

  Gao Shanwen believes that China’s housing market is experiencing.Revision of priceInstead of the bursting of the bubble. The so-called bubble refers to a large amount of speculative demand pouring into the market for a period of time, which will lead to an abnormal expansion of supply. After the speculative demand disappears, the enlarged supply will form a surplus.

  It is worth noting that there is no obvious oversupply in China. The peak of China’s real estate investment in GDP appeared in 2013, and since then,The proportion of real estate investment has dropped rapidly.By 2024, it may fall toAbout 5.5%.

  From the transaction volume level, the bursting of the real estate bubble will lead tospeculative demandsDisappear, part of itNormal demandOverdraft will also disappear, so the transaction volume will shrink rapidly. After trading volume bottoms out, it often takes a long time to recover.

  The situation in China is somewhat different. According to the data publicly disclosed by the government, the transaction volume of second-hand houses in China in 2023 isObvious amplificationYes. This is in line with the market adjustment in most cases when the bubble bursts.Very different.

  Regarding the situation of the real estate market in China, Dong Jianguo, Vice Minister of Housing and Urban-Rural Development of China, said that from the structural analysis, the contribution of real estate to the macro economy,From incremental pull to stock drive. The increase in the proportion of second-hand housing transactions has a limited effect on upstream industries such as cement, steel and building materials, but it can drive furniture, home appliances and home improvement.Downstream industry development.

  Tan Zhu noticed that recently, the local two conferencesFrequently mentioned"Trade-in" and actively cultivate new consumption growth points such as smart homes.

  On February 23, at the fourth meeting of the Central Financial and Economic Committee, we also studied the trade-in of traditional consumer goods such as household appliances.Promote the trade-in of durable consumer goods..

  These measures are also carried out on the basis of grasping the new situation.New adjustment.

  During the adjustment period of China’s real estate industry, new opportunities are also brewing.

  To make a simple analogy, the pull of real estate on upstream industries is more like"disposable"Yes, after all, cement and steel will not iterate, but products such as smart home will, and manufacturers will continue to research and develop with the proceeds.Update iterationOwn products. On the one hand, this willCreate more jobsOn the other hand, this will allow consumers toCheaper priceUseBetter products.

  Obviously, it is untenable to directly infer a simple conclusion: the real estate market in China will be the same as that in Japan.

  From the comparison of data to the comparison of development stages, "China’s economic peaking theory" seems to be only "China’s economic collapse theory"The latest statement.

  Is the purpose of advocating "China’s economic peaking theory" just to sing down China’s economy?

  The Loy Institute of the United States, which made an economic endorsement for China’s economic peaking theory, once published a report, whichpredictBy 2050, the average annual growth rate of China’s real GDP will beDown to 2%-3%.

  The report mentioned such a sentence,of course,It does not rule out the possibility of up to 5%.

  So, what are the conditions of this "possibility"? The brief summary isChina economic systemWhether it is "westernized".

  Obviously, the ultimate goal of "China’s economic peaking theory" is to compare the advantages and disadvantages of the economic system, thusChange China’s economic system..

  Seeing this, we can already understand. Compare to compare, is to let usLose yourself.

  Some think tanks have analyzed the "China’s economic peaking theory" from a narrative perspective. Tan found that one of the important narratives is to question China’s economic recovery by using the dichotomy of focusing on investment or consumption.

  In practice, what is our logic?

  Wang Qing, chief macro analyst of Oriental Jincheng, shared such a set of data with Tan Zhu:

  In January this year, household loansAn increase of 980.1 billion. Among them, short-term loans increased by 352.8 billion yuan, and medium-and long-term loans.An increase of 627.2 billion yuanAnd maintained the momentum of steady growth.

  Generally speaking, new loans from households reflectResidents’ willingness to consume and the recovery of consumption. This set of data is enough to illustrate the motivation of consumption.Not weak.

  Specific to the data of medium and long-term loans, it reflectsLonger-term demand.

  Wang Qing analyzed that the new credit in the medium and long term is concentrated in residents’ business loans and medium and long-term consumer loans. Among them, the most concentrated one isAutomobile consumptionBecause automobile consumption has always been a main force of medium and long-term consumer loans.

  Car sales in January2.439 million vehicles,Year-on-year growth of 47.9%. And the medium and long-term automobile consumption demand, to some extent,Drive short-term travel consumption.

  Six days before the Spring Festival this year, the per capita expenditure of tourism in Henan and Inner Mongolia was higher than that in 2023.Increase by 14.4% and 35.5%The per capita expenditure of tourism in Henan is higher than that in 2019.An increase of 6.4%.

  And travel by car, become the absolute mainstream mode of travel. During the Spring Festival, self-driving travel accounts for the proportion of highway personnel flow91.4%In the first 20 days of Spring Festival travel rush, the average daily passenger trips of non-operating passenger cars on highways also increased significantly compared with 2019.

  The reality is that China’s consumption potential is still huge in the short term or in the medium and long term. In 2023, the contribution rate of final consumption expenditure to China’s economic growth reached.82.5%.

  What supports China’s consumption is not relying on the logic of "throwing money" in the United States and the West, but insisting on structural reform on the supply side, optimizing supply and expanding effective investment at the production end while trying to improve the income and social security level and improve the consumption environment. 

  For example, the automobile field represents the medium and long-term consumption potential. In the past year, investment in automobile manufacturing increased year-on-year.19.4%It is much higher than the overall growth rate of manufacturing investment. Against this background, the automobile production in January was 2.41 million, a year-on-year increase.51.2%.

  Behind the increase in output is more employment and income, which will also enhance consumption power.

  Investment and consumption are not only "either-or" choices, but can be balanced.       

  Yu Yongding, a member of the China Academy of Social Sciences, mentioned that investment has a dual role.Investment not only stimulates economic demand in the short term, but also is the source of future economic growth..

  Our confidence in China’s economy does not come from comparing with others, nor from whether it is consistent with others’ logic, but fromWe have our own way of solving problems..

  The way that conforms to your own reality and can solve your own problems is the way you should stick to it.

  We know that China’s economy has to face many difficulties and challenges, but we have experienced so many difficulties and challenges in these decades. We have been developing in the process of struggling with all kinds of difficulties.

  Climbing over the hill, facing problems and solving them are our confidence in China’s economic development.

The National Energy Administration officially announced that the 22.78GW photovoltaic bidding project will be included in the scope of national compensation in 2019 (attached list).

On July 11th, the Comprehensive Department of National Energy Administration announced the bidding results of state subsidies for photovoltaic power generation projects in 2019. It is planned to include 3,921 projects in 22 provinces (autonomous regions and municipalities) such as Beijing and Tianjin in the scope of state bidding subsidies in 2019, with a total installed capacity of 22,788,642 kilowatts, including 366 ordinary photovoltaic power plants with an installed capacity of 18,123,316 kilowatts and 3,555 industrial and commercial distributed photovoltaic power generation projects. After the projects are connected to the grid as required, they will be included in the scope of national bidding subsidies according to policies and enjoy state subsidies.

The original text is as follows:

The Comprehensive Department of National Energy Administration announced the photovoltaic power generation in 2019

Notice of the bidding result of the national subsidy for the project

Guoneng Zongtong Xinneng [2019] No.59

Development and Reform Commissions of all provinces, autonomous regions and municipalities directly under the Central Government (Energy Bureaus), regulatory agencies dispatched by the National Energy Administration, State Grid Corporation, China Southern Power Grid Corporation, Inner Mongolia Electric Power Company, and National Renewable Energy Information Management Center:

According to the Notice of the National Energy Administration on Matters Related to the Construction of Wind Power and Photovoltaic Power Generation Projects in 2019 (Guo Neng Fa Xin Neng [2019] No.49), on the basis of organizing projects and reviewing and reporting by the energy authorities of various provinces (autonomous regions and municipalities directly under the Central Government), the Bureau organized and carried out the bidding ranking of state subsidies for photovoltaic power generation projects in 2019. The bidding ranking results and relevant requirements are hereby notified as follows.

First, following the principle of fairness and justice, the National Renewable Energy Information Management Center is entrusted to review and bid for the projects reviewed and declared by the provincial energy authorities, and Beijing, Tianjin, etc.3,921 projects in 22 provinces (autonomous regions and municipalities) were included in the scope of national bidding subsidies in 2019, with a total installed capacity of 22,788,642 kilowatts, including 366 ordinary photovoltaic power plants with an installed capacity of 18,123,316 kilowatts, and 3,555 industrial and commercial distributed photovoltaic power generation projects with an installed capacity of 4,665,326 kilowatts. The specific list was published on the website of the National Energy Administration. After the projects are connected to the grid as required, they will be included in the scope of national bidding subsidies according to policies and enjoy state subsidies.

Second, please ask the relevant provincial energy authorities to organize all project units and project locations to conscientiously implement the conditions and commitments of the declared project in accordance with the relevant requirements of the document No.49 [2019] of Guo Neng Fa Xin Neng, and do a solid job in the construction of projects to be included in the scope of national bidding subsidies in 2019; Power grid enterprises are requested to do a good job in the construction of photovoltaic power generation projects in accordance with relevant requirements, ensure timely grid connection of projects, and jointly promote the healthy, orderly and high-quality development of photovoltaic industry.

Third,Please ask the relevant provincial energy authorities to organize all project units to establish a monthly report system of construction progress, and report the situation as of the end of last month online in the national renewable energy information management system before the 5th of each month, and urge to speed up the construction to ensure the timely completion of grid connection. For those who are not connected to the grid at full capacity within the time limit, the grid-connected electricity price subsidy will be reduced by 0.01 yuan/kWh for each quarter overdue; If the grid connection has not been completed within two quarters after the quarter where the production is declared, the project subsidy qualification will be cancelled.

Four, please send regulatory agencies to strengthen the supervision of the national bidding subsidy project construction, power grid delivery and implementation, grid connection and consumption. Our bureau will do a good job in dynamic tracking management of the list according to the actual situation of project conditions implementation and construction implementation.

Attachment: 1. Summary of projects to be included in the scope of national bidding subsidies for photovoltaic power generation in 2019.

Schedule: 2. List of projects to be included in the scope of national bidding subsidies for photovoltaic power generation in 2019.

Comprehensive department of national energy administration

July 10, 2019

Please click this link for the list of projects in the scope of national bidding subsidies for photovoltaic power generation in 2019.

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Review on the Management of the 2022 Annual Board of Directors of Kede CNC

The business review of the 2022 annual board of directors of Kede CNC is as follows:

  I. Discussion and analysis of business conditions

In 2022, the company around the annual business objectives, relying on the advantages of the whole industrial chain and product technology, continued to strive to open up the market, increase production capacity, break through the influence of various unfavorable factors, and maintained a good momentum of steady growth. The income from main business, net profit after deducting non-recurring gains and losses, new orders and output all increased rapidly. The net profit attributable to owners of the parent company decreased slightly year-on-year due to the higher government subsidies included in non-recurring income in the same period of last year.

(a) the main business situation

In 2022, the company’s operating income was 315 million yuan, a year-on-year increase of 24.39%; The net profit attributable to shareholders of listed companies was 60,453,800 yuan, a decrease of 17.04% compared with the same period of last year. The main reason for the decrease in net profit was the high amount of government subsidies included in the current non-recurring gains in 2021, which had a great impact on the current net profit growth (specifically, the impact of non-recurring gains and losses on net profit in 2022 was about 22,264,600 yuan, and the impact of non-recurring gains and losses on net profit in 2021 was about 22,264,600 yuan). The net profit after deducting non-recurring gains and losses was 38,189,100 yuan, a year-on-year increase of 45.12%; Gross profit margin of main business is 42.40%; The output of the whole machine was 230 units, up 45.57% year-on-year; During the reporting period, new orders increased by 30% year-on-year.

(2) New breakthroughs have been made in market expansion.

The company insists on import substitution as the core, and on the basis of deepening cooperation with original customers and deepening and strengthening the aerospace field, it strives to open up new fields, new customers and other industrial fields. In 2022, the company made new progress in overseas orders, new energy vehicles, energy, knives, machinery and equipment.

1. Breakthrough growth was achieved in overseas market sales.

In 2022, the company expanded overseas sales channels, opened European and Asian markets, and exported five-axis CNC machine tools, and the export orders increased rapidly. In 2022, the company’s export order products include five-axis vertical machining center, five-axis horizontal machining center, five-axis horizontal milling and turning compound machining center and many other products.

2. Vigorously promote the expansion of new customers.

In 2022, the company actively explored new customers in various fields, and made new progress in energy, tools, automobiles and other fields in addition to adding many new customers in typical military and military supporting fields.

The automobile field is an important downstream industry of machine tools, which is closely related to the machine tool industry. With the rising situation of new energy vehicles, the machine tool industry will usher in new opportunities. Through the comprehensive distribution and direct sales, the company has effectively expanded many customers in the automotive field. Business expansion has been achieved in the processing fields of new energy vehicles such as battery motor housings, bogies, front and rear axles and transmission housings.

The upgrading and transformation of the energy field provides further application potential for five-axis machine tools, such as the processing of core components such as compressors, pumps and gears in wind power and water conservancy industries, and the processing of shaft components related to high-pressure injection in oil production wells. The company has expanded high-quality customers in the energy field in many regions of China and reached a long-term cooperative partnership.

Tool industry is the basic industry in machinery manufacturing industry and major technical fields. Because the materials of CNC tools are generally cemented carbide, high-performance high-speed steel and superhard materials, grinding has become the mainstream processing technology of CNC tools. The company’s five-axis tool grinding center with high grinding rigidity and high stability can be used to process all kinds of cutters with high precision and complex shapes, such as milling cutters, drills, reamers and taps. In 2022, the company expanded many new partners in this field on the basis of strengthening cooperation with important partners in the original key tool field.

With the overall rapid development of domestic high-end manufacturing industry, the demand for five-axis CNC machine tools is increasing day by day, and there is a shortage of related professionals. By introducing high-end five-axis CNC machine tools and establishing training bases, domestic colleges and universities learn core technologies and cultivate professionals by combining systematic courses with practical experience. As a five-axis machine tool manufacturer with the whole industrial chain, the company has many years of cooperation experience with universities. During the reporting period, the company provided many universities with a variety of equipment, such as a five-axis vertical machining center and a horizontal milling and turning compound machining center, which helped to cultivate high-tech talents in the field of numerical control, helped universities to have a deeper understanding of five-axis numerical control programming and system operation, as well as core technologies such as machine tool structure design, motorized spindle and direct-drive turntable. At the same time, the operation training of five-axis CNC machine tools of Kede CNC brand was advanced to universities, which was the brand.

3. Continue to deepen the cooperation with existing customers.

During the reporting period, the company continued to deepen its cooperation with its original customers, and constantly improved its personalized service level and solution ability, which was recognized by more customers. In 2022, the repurchase rate of high-end CNC machine tools added by the company was about 40%.

4. New products continue to be favored by the market.

During the reporting period, the company launched four new products: KTM120 five-axis horizontal boring and milling machine compound machining center, Dechuang series KCX1200TM five-axis horizontal milling machine compound machining center, Dechuang series DMC50 five-axis vertical machining center and KBTG1000 high-speed blade tip grinding machining center.

KTM120 Five-axis Linkage Horizontal Boring and Milling Machine Compound Machining Center marked the Austrian WFL products, and the sales unit price was high. As soon as it was launched, it reached a cooperation with an aircraft landing gear manufacturer to achieve sales. Aircraft landing gear is one of the most difficult parts in the aviation field, and the same type of processing equipment in China depends on imports. This product will have a broader market space in the field of large aircraft in the future. Dechuang series KCX1200TM five-axis horizontal milling compound machining center can meet the processing needs of parts in medical, new energy vehicles, molds, wind power, aerospace and other industries. The first product is to sign a sales contract with a company in the field of nuclear equipment, which is used for processing parts such as opening and closing nuts of nuclear equipment. Dechuang series DMC50 five-axis vertical machining center is suitable for high-efficiency and high-precision machining of parts in aerospace, cutting tools, precision molds, medical devices, new energy vehicles and other industries. KBTG1000 high-speed blade tip grinding center, this product is mainly used for grinding the rotor blade tips of aero-engines and marine engines, focusing on the requirements of efficient and high-precision automatic machining of integral impellers and bladed disks (axial flow) of aero-engines.

As of the publication date of this report, all the above new products have formed batch orders in aviation, aerospace, nuclear power of warships, automobiles and overseas markets.

(3) R&D projects and technological achievements

During the reporting period, the company continued to invest in research and development, with a total investment of 114,378,100 yuan, accounting for 36.26% of the operating income. The company has hosted or participated in 7 national-level projects, and received 41.32 million yuan from the central government, 1 provincial-level project, and 600,000 yuan from the central government to guide local scientific and technological development. The new project involves the development of high-speed bridge five-axis gantry machining center, five-axis horizontal milling compound machining center and other equipment, as well as the performance improvement and engineering application verification of key functional components such as turntable, swing head and motorized spindle.

The advantages of the company are comprehensive product layout, high degree of self-control and continuous innovation. During the reporting period, the company completed the development of four new products and put them on the market, including KTM120 five-axis horizontal boring and milling machine compound machining center, Dechuang series KCX1200TM five-axis horizontal milling machine compound machining center, Dechuang series DMC50 five-axis vertical machining center, KBTG1000 high-speed blade tip grinding machining center, in which the high-speed blade tip grinding machining center is a new special machine based on the original four general models and two special models.

During the reporting period, the company added 55 authorized patents, including 7 international invention patents and 6 domestic invention patents. By December 31st, 2022, the company and its holding subsidiaries had 251 authorized patents, including 93 domestic invention patents, 13 international invention patents, 139 utility model patents and 6 design patents. There are 60 software copyrights and 3 works copyrights. The company has participated in the formulation of 24 national standards and 10 industry and group standards.

(IV) Production capacity construction progressed smoothly.

During the reporting period, with the company’s self-made five-axis machining center and the introduction of horizontal plus flexible manufacturing line, gantry production line, horizontal machining center and gantry machining center, the machining ability of functional parts was further improved. The whole machine production capacity of the company has steadily increased. In 2022, the whole machine production reached 230 sets (including multi-model and multi-specification products such as five-axis vertical machining center, horizontal machining center, gantry machining center, horizontal milling and turning compound machining center and five-axis tool grinding center), with a year-on-year increase of 45.57%.

(V) Financing situation

During the reporting period, the company initiated and completed the issuance of RMB ordinary shares (A shares) to specific targets in 2022, with 2,457,757 non-public shares, which were issued to National Manufacturing Transformation and Upgrading Fund Co., Ltd. and Guotai Junan Securities Co., Ltd., raising a total of RMB 159,999,980.70, and the newly added shares were registered and settled in China Securities on July 29, 2022.

This issuance has injected capital into the company to realize the rapid development and expanded application of domestic high-end equipment, and further accelerate the construction of production capacity, which will help to provide more "Made in China" high-end equipment for aviation, aerospace, military industry, energy, automobiles, knives and many other fields.

II. Description of the main business, business model, industry situation and research and development of the company during the reporting period:

(a) the main business, main products or services.

1. Main business

The company has always been committed to the technical breakthrough, design innovation, fine manufacturing and standard formulation of five-axis CNC machine tools, high-grade CNC systems and key functional components, and has formed the core technology with independent intellectual property rights, which has the ability to achieve the company’s important established strategic goal of "import substitution". The company’s main business is five-axis CNC machine tools, high-grade CNC systems, key functional components and flexible automation production lines. The company’s main products include serialized five-axis vertical (including turning milling), five-axis horizontal (including turning milling), five-axis horizontal milling compound, five-axis gantry four general machining centers, five-axis tool grinding, five-axis blade grinding center and high-speed blade grinding center, as well as high-end CNC systems serving high-end CNC machine tools, servo drives, serialized motors, serialized sensing products, motorized spindles, milling heads, turntables and other key functional components.

On the basis of comprehensive product layout, in addition to the high-end KD series built for the military field, the company has developed a cost-effective Dechuang series for the processing requirements of the civil field to meet the needs of diversified customers. At the same time, the company provides flexible automatic production line business, that is, taking high-end CNC machine tools as the core, integrating fixture and tool scheme, matching with automatic logistics system, warehousing system, etc., relying on computer control and combining various production modes, flexible and automatic production of various products can be realized. It has the characteristics of high equipment utilization rate, strong product adaptability, high product quality and high production efficiency.

For a long time, China’s high-end five-axis CNC machine tools have relied heavily on imports. The main reason is that its development needs first-class precision machine tool design and manufacturing technology, and it can only be realized by close cooperation with cutting-edge CNC technology. It is extremely difficult to develop core technologies and form industrialization capabilities. Different from traditional CNC machine tools, the company’s five-axis CNC machine tools have the advantage of supporting the machining ability of complex spatial features, making it easier to realize multi-process compound machining and having higher machining efficiency and accuracy. Through years of technical research and accumulation, the company has formed core technical capabilities such as high-grade CNC system technology, universal and special five-axis CNC machine tool technology, direct-drive functional parts technology, high-performance servo drive system technology, high-performance sensing and detection technology, high-performance high/low-speed torque motor technology and high-performance motorized spindle motor technology.

The company’s five-axis CNC machine tool products mainly serve the processing and manufacturing of complex and precise parts in the fields of aviation, aerospace, military industry and so on, and are the necessary way to process turbine machinery parts such as impellers, bladed disks and blades. In addition, there are many successful cases in civil industries such as core parts of power generation equipment, cemented carbide tools, petroleum industry, precision molds, and automobile parts manufacturing. The CNC system and key functional components such as torque motor, spindle motor, servo motor, motorized spindle, laser interferometer, laser tool setting instrument, encoder, turntable, milling machine, etc. developed by the company belong to the core key components of high-end CNC machine tools, which directly determine the function, performance, reliability and profitability of high-end CNC machine tools. In recent years, high-grade CNC systems and key functional components have been sold separately.

Pre-sales technical service and after-sales maintenance service are also important competitive advantages of the company. Through pre-sales technical support, the company customizes a complete set of processing technology schemes, trial processing and turnkey projects for users to promote sales orders and establish stable, close and long-term cooperative relations with customers. The company’s after-sales service support benefits from the company’s high autonomy rate and localization advantage, which has faster response speed and lower service cost than the transnational after-sales service of international CNC machine tool enterprises. Pre-sales and after-sales personnel have mastered the most advanced market information, grasped the development trend of the industry, collected new directions, new processes and product improvement opinions and fed them back to the R&D system in time, forming a closed-loop control of the company’s product quality and realizing a benign iterative upgrade of the products. It is predicted that the supporting businesses such as pre-sales and after-sales services will also enter a period of rapid growth in the future, which can contribute more benefits to the company.

2. Main products and services

The company’s main products are high-end CNC system products with independent intellectual property rights and core technologies, high-end CNC machine tools and key functional components, which can realize the research and development and manufacturing of various types of products in high-end equipment manufacturing in aviation, aerospace, weapons and civil fields, with independent and controllable core technologies and strong "import substitution" ability.

(1) High-grade CNC system products

High-end CNC system is the control core of high-end CNC machine tools. Among them, GNC series high-end CNC system has achieved several iterations of GNC60/61/62, and GDU series servo driver has achieved several iterations of GDU/GDUA/GDUB/GDUC, reaching the same level of advanced foreign products. At the same time, the products are open and adaptable, which is an important core component of the company’s high-end CNC machine tools. The high-end CNC system independently developed by the company, because of its excellent design framework and rich functions, provides strong support for the application of various types of high-end CNC machine tools and the development of new products. The ability to independently develop high-end CNC systems is also an important strategic layout direction of many foreign high-end CNC machine tool development enterprises.

(2) High-end CNC machine tools

The company’s high-end CNC machine tools include four general machining centers (five-axis vertical, five-axis horizontal, five-axis horizontal milling and turning compound, five-axis gantry machining center) and three special machining centers (five-axis tool grinding center, five-axis blade machine and high-speed blade tip grinding center), totaling seven series of machining center products. In terms of product layout, there are both high-end KD series for the military field and cost-effective Dechuang series for the civilian field. The product line covers most high-end CNC machine tools with processing types and sizes in the field of high-end CNC machine tools, and the performance of the products is basically the same as that of advanced foreign products, so it can meet the processing needs of multi-type and multi-size components in most high-end manufacturing industries such as aviation, aerospace, weapons, energy and automobiles.

(3) Key functional components

The company’s key functional parts products include serialized motors, serialized sensing products, motorized spindles, milling heads, turntables, etc. The key functional parts products have been fully applied to various types of high-end CNC machine tools products of the company. Thanks to a large amount of technical accumulation of independent research and development of key functional components, the adaptability and response speed of collaborative research and development between high-end CNC machine tool products and key functional components are obvious, which provides strong support for the company’s products to quickly respond to market demand, and can also serve aviation, aerospace, military industry, mechanical equipment, robots, automation and other fields as independent products.

(4) Flexible automatic production line

In order to meet users’ demand for high-quality development of manufacturing such as improving production efficiency, automation and flexibility, the company provides users with a complete solution of flexible automatic production line, which covers a complete turnkey production line including high-end machine tools, fixtures, cutters, process plans, logistics systems, storage systems and production control systems. The solution has a high localization rate and can be applied to aerospace, automobiles, mechanical processing and many other fields to realize the flexibility of parts from blank to finished products.

Schematic diagram of flexible automatic production line To sum up, the company’s main products have independent intellectual property rights and core technologies, and can realize the research and development and manufacturing of various types of products in high-end equipment manufacturing such as aviation and aerospace, from high-end CNC systems and key functional components to high-end CNC machine tools, with independent control and strong "import substitution" ability. The company’s main products are rich in specifications and comprehensive in layout, and have distinctive characteristics in the domestic high-end machine tool manufacturing field, forming a large number of successful cases of processing key parts of high-end equipment represented by "the jewel in the industrial crown" aero engines, which have been well received by users.

(II) Main business models

1. Purchasing mode

The company’s procurement mode mainly includes two links: procurement strategy formulation and supplier management. The company implements planned procurement according to the production and R&D plan. The specific mode is as follows:

(1) Multi-price comparison and bargaining: The company selects suppliers within the scope of the Qualified Suppliers List to conduct multi-price comparison and bargaining to ensure the highest cost performance and reasonable procurement cost of purchased materials. By strengthening the continuous tracking and in-depth analysis of the main raw material markets such as metal and nonmetal materials, parts and products, electronic components, etc., the company makes purchasing plans according to the production and R&D plans, and adjusts the purchasing scale during the peak and trough periods, so as to minimize the possible adverse impact of raw material price fluctuations.

(2) Centralized procurement and strategic cooperation: for products with long delivery cycle, the company adopts a centralized procurement strategy, and the procurement of such materials is the responsibility of the company’s materials department; For important suppliers, the company adopts strategic cooperation to ensure the timely supply and stable quality of main raw materials.

The main procurement process of the company’s raw materials is as follows:

2. Production mode

The company’s products are characterized by the customization function on the general platform, so as to meet the individual needs of different customers. Therefore, the company generally adopts the production mode of "fixing production by sales", based on the order contract, carries out product design and development according to the needs of users, formulates the process route, and organizes production in combination with the delivery plan and production capacity. For the standard components, based on market forecast and historical order trend in the same period, moderate pre-production will be carried out.

In terms of production organization, the company generally follows the principle of "fixing production by sales and keeping reasonable inventory of standard components", and according to the sales plan and actual sales situation, formulates the production plan and issues it to the production workshop to organize production. For highly customized products, because different users have different requirements on product configuration, performance, parameters, etc., the company will deliver the customized requirements to the R&D center for design and development. After both parties reach an agreement, they will sign a sales contract for stocking and production.

In terms of production operations: the production department strictly implements the process control requirements determined by the design department and the production technology center, and implements the production plan. The Quality Management Department sets up key control points according to product performance requirements and related processes, and formulates control items and target values, and supervises production operators to strictly implement process requirements and operation instructions.

The company entrusts some non-core processes and non-core parts to external units for processing and production, and the external processing expenses account for a low proportion of the current main cost. External processing price is mainly based on processing difficulty, processing cost and other factors, and is determined through price comparison and negotiation.

3. Sales model

At present, the company mainly focuses on direct sales, supplemented by distribution.

(1) Direct selling mode

First of all, the company combines its own technical characteristics and advantages, fully investigates the market demand, carries out user industry analysis, deepens the understanding of high-end user needs through cooperation with leading user enterprises and scientific research institutes, accurately defines products, cooperates with users to carry out process verification, rapidly iterates and accelerates product maturity, gradually forms application demonstrations, expands and forms excellent cases, expands good influence in target industries, forms influence radiation on leading enterprises and their supporting enterprises, and accelerates the formation of good user reputation in the market; Secondly, in recent years, the company has actively participated in various professional exhibitions at home and abroad, such as China International CNC Machine Tool Exhibition (CIMT), China CNC Machine Tool Exhibition (CCMT), China International Industry Fair (CIIF), Taiwan, China Machine Tool Exhibition (TMBA), Russian International Machine Tool Exhibition (METALLOOBRABOTKA), Chongqing Lijia Exhibition, Qingdao International Machine Tool Exhibition, CIE Industry Expo, Shenzhen Greater Bay Area Expo, etc., and concentrated on releasing new products and technologies and displaying a large number of application cases. At the same time, the company actively publishes papers or new product information in authoritative magazines in related industries to expand the company’s influence in the industry; And expand business through new media to enhance the company’s brand awareness.

At present, the direct selling market is divided into East China, North China, Northwest China, South China, Southwest China, Central China and Northeast China according to their market maturity, and each region has a regional sales director.

The direct selling model is supported by the pre-sales technical ability, and promotes sales by customizing a complete set of processing solutions and turnkey projects for users. Pre-sales technology department makes process plan and sample trial production for users, and the company’s process technology output ability greatly enhances customer stickiness and promotes the completion of documents. In addition to effectively promoting sales, we also have the most advanced market information, truly understand the needs of users, grasp the development trend, new direction and new technology of the industry, and give timely feedback to the company’s R&D system, so as to promote product technology upgrading.

At the same time, the company established a training system to serve users through multi-channel training mode, which solved the phenomenon of "five-axis technology is difficult to get started" and "high-grade machine tools are not used well".

The company’s pre-sales technical service model is the core competitiveness of the company’s sales, which has obvious advantages compared with foreign manufacturers in the domestic market.

(2) Distribution mode

At present, the company’s distribution mode is mainly based on reporting projects and buyout mode. The distributor’s main role is to obtain users’ needs and report the project to the company’s sales department; After obtaining the information, coordinate the pre-sales support personnel to follow up the project and carry out scheme design, trial processing and other links; Authorized dealers to bid, and the company provides technical support; Companies sign contracts with distributors, and distributors sign contracts with end users. The company gives priority to the dealers who have the sales experience of well-known foreign five-axis machine tool brands and are proficient in the user’s industry technology.

The main sales processes of the company’s main products are as follows:

4. R&D mode

The company has a sound research and development system to support the company’s overall product research and development and product life cycle management. At the whole company level, research institutes, design institutes, production technology departments, marketing departments, materials departments, production and quality departments constitute a complete product development process. The marketing department put forward the product development demand, and the research institute and design institute completed the project establishment, product R&D design, process development and opened up the trial production and testing process of products. The production and quality departments are involved in the technical preparation of new product production from the process development stage to ensure that the production technical data of products are smoothly transferred to the production system. The materials department cooperates with product development and is responsible for the procurement of various raw materials and equipment.

The company’s new product development project management is divided into four stages: project establishment, design, trial production and project completion. After the product is mass-produced, the R&D department will also assist the production department to continuously improve the mass-produced products.

The company formulates control procedures for new product design and development, clearly defines the process of new product development and design management, and defines the work processes such as project initiation stage, design stage, trial production stage and project completion stage. Process monitoring is accompanied by the whole process to ensure project management progress and work quality, effectively control research and development costs, ensure that products can meet the project objectives and relevant requirements of customers, and at the same time ensure that products meet the requirements of environmental and occupational health and safety management system and the provisions of relevant laws and regulations.

(3) the industry situation

1. The development stage, basic characteristics and main technical threshold of the industry.

The company is a high-tech enterprise engaged in the design, research and development, production, sales and service of five-axis CNC machine tools and their key functional components, and high-end CNC systems. It is one of the few innovative enterprises in China that independently master high-end CNC systems and high-end CNC machine tools. According to National Economic Industry Classification (GB/T4754-2017), the company’s industry is "C342 Metal Processing Machinery Manufacturing"; According to the Guiding Catalogue of Key Products and Services of Strategic Emerging Industries (revised in 2016), the company’s main products conform to "2.1 Intelligent Manufacturing Equipment Industry 2.1.4 Intelligent Processing Equipment" in the catalogue.

Five-axis CNC machine tool is a kind of machine tool with high technology content and high precision, which is specially used for machining complex curved surfaces. It has the advantages of wide application range, fine machining quality and high working efficiency, and is considered to be the most important machining tool for machining key components in aerospace, shipbuilding, precision instruments, power generation and other industries. According to the data released by QYResearch, the global five-axis CNC machine tool market sales will reach US$ 6.755 billion in 2020, and will increase year by year thereafter. It is estimated that it will reach US$ 13.835 billion in 2027, with a compound growth rate of about 10.79% from 2020 to 2027. In 2020, the domestic five-axis CNC machine tool market will be 665 million US dollars, accounting for 9.85% of the global market, and it is expected to reach 1.589 billion US dollars by 2027, when its share in the global market will reach 11.49%, with a compound growth rate of 13.25% from 2020 to 2027, which is higher than the global market.

The development of five-axis CNC machine tools needs strong precision machine tool design and manufacturing technology, and it can only be realized by close cooperation with cutting-edge CNC technology, so it is extremely difficult to develop and industrialize products. The development of five-axis CNC machine tools in China started late. At present, there are few domestic enterprises that can independently develop and produce, and the supply of domestic products is difficult to meet the domestic market demand. The domestic market is mainly occupied by multinational companies with hundreds of years of machine tool production experience in developed industrial countries such as Germany, Japan and the United States. However, in recent years, a number of five-axis CNC machine tool enterprises, including companies, have emerged in China, and their products have gradually been recognized by the market, gradually forming an import substitution trend.

2. Analysis of the industry position of the company and its changes.

The company is one of the few innovative enterprises in China with dual R&D systems for high-end CNC systems and high-end CNC machine tools. Through years of continuous R&D and innovation, it has formed the product layout of high-end CNC system products, high-end CNC machine tools and key functional components with independent intellectual property rights and core technologies. It can realize the R&D and manufacturing of various types of products in aviation, aerospace and other high-end equipment manufacturing, with independent and controllable core technologies and strong "import substitution" ability. The company’s main products are rich in specifications and comprehensive in layout, and have distinctive characteristics in the domestic high-end machine tool manufacturing field.

On the one hand, international advanced high-end machine tool enterprises, such as Haas, Otaru, Madzak, Fanuc, Demaji, and Fidia, have continuously extended their own technology chains and industrial chains, adopted personalized numerical control systems and some key functional components independently developed, and some enterprises have also sold them to the outside world. This business model not only ensures the safety and controllability of products, but also has higher market core competitiveness. The development model of the whole industrial chain, the whole talent chain and the whole technology chain established by the company can promote the continuous iterative improvement of the company’s own product technology and lay a solid foundation for the company’s products to benchmark international advanced products. At the same time, it can guarantee the technical safety of the company’s own products and the safety of the national high-end equipment industry, and make contributions to solving some "stuck neck" problems in the field of high-end equipment.

On the other hand, the localization rate of domestic high-end machine tools is less than 10%, and there is huge room for import substitution. However, the number of domestic enterprises engaged in high-end machine tools and their production and sales volume are still far from those of developed countries, and high-end CNC systems and key functional components are still mainly imported. With the rapid development of domestic high-end equipment, the demand for domestic CNC systems and key functional components is constantly increasing. The company can provide domestic enterprises with mature high-end CNC systems and key functional components, and at the same time meet all kinds of customization needs. The company can form strategic cooperation with domestic machine tool manufacturers, provide high-quality domestic CNC systems and key functional components solutions for domestic equipment, break foreign technology monopoly and promote innovation and promotion of domestic machine tool industry.

The company has presided over or undertaken 29 major national science and technology projects and 17 other national and local R&D projects. The company has participated in the formulation of 24 national standards and 10 industry and group standards. Authorized 93 domestic invention patents and 13 international invention patents. The five-axis CNC machine tools, high-grade CNC systems and key functional components independently developed by the company are the first sets in China, which have played a leading role in the breakthrough of CNC core technology in the field of high-end CNC machine tools in China and played a core role in realizing the strategic goal of "import substitution" of the company.

According to the data of China Machine Tool Industry Yearbook in 2021, there are 45 enterprises producing machining center products in the annual report of China machine tool industry in 2020, including Jinan No.2 Machine Tool, Shenyang Machine Tool, () and other large domestic state-owned enterprises and comparable listed companies (), Haitian Seiko, Guosheng Zhike, etc. The counted enterprises basically cover most domestic key and large machining center manufacturing enterprises in the industry.

From the perspective of the sales volume of the association statistics, the proportion of five-axis vertical machining centers sold by the company in 2020 is 13.62%; From the perspective of sales amount, the proportion of five-axis vertical machining centers sold by the company is 22.24%. No matter from the perspective of sales volume or sales amount, the market share of the five-axis vertical machining center sold by the company is at a high level.

3. The development of new technologies, (), new formats and new models during the reporting period and the future development trend.

According to Foresight Industry Research Institute’s Report on Market Demand Forecast and Investment Strategic Planning of CNC Machine Tool Industry in China, it is predicted that the market scale of CNC machine tools in China will grow steadily and rapidly in the future, reaching 572.8 billion yuan by 2024.

Forecast of China CNC Machine Tool Market Scale from 2019 to 2024

1) The promotion and popularization of new technology-five-axis linkage machining technology is the future development direction of the industry.

It is necessary to process complex curved surfaces in industry. Many key parts in ships, airplanes, rockets, satellites and spaceships have certain particularities and processing difficulties, which cannot be met by traditional processing methods. Only by using five-axis linkage, high-speed and high-precision CNC machine tools can the processing requirements be met.

With the trend of automobile lightweight, the traditional parts composed of multiple parts are integrated into a single part, and the processing characteristics of parts are changed from plane to space. At present, the major international suppliers of automobile parts processing equipment, including rabo, Madzak and Demaji, use a large number of five-axis machine tools to set up production lines.

2) New format-demand transformation from single machine tool that only completes a single process to flexible manufacturing unit that completes multiple processes.

Flexible manufacturing unit (FMU) is a manufacturing unit composed of single or multiple five-axis machining centers or compound machining centers and small automatic logistics devices to meet the requirements of efficient processing of multi-variety and small batch parts.

With the intensification of competition and rising costs of downstream production enterprises, especially the sharp rise of labor production costs and the increasingly frequent shortage of labor, more unmanned or less humanized manufacturing systems have begun to appear, and downstream customers’ demand for flexible manufacturing units that respond quickly to the processing market with multiple varieties and small batches will rise. Flexible manufacturing unit will appear as a complete set of equipment of "CNC machine tool+small logistics device (industrial robot, automatic pallet library, truss manipulator, etc.)", which will solve the pain point of the sharp rise of labor production cost in time and realize unmanned or less people.

3) New mode-from single product sales to intelligent manufacturing system integration scheme.

For a long time, most CNC machine tool enterprises in China only focus on producing machine tool products in a certain field, and do not have the ability to provide solutions for automated production lines. In recent years, downstream enterprises have put forward new demands for machine tool suppliers, and tend to cooperate with suppliers who have complete equipment production capacity, provide complete solutions or undertake more complex engineering general contracting projects and automation system transformation capabilities. Intelligent manufacturing system integrators with "turnkey" engineering capability of automated, flexible and intelligent production lines will be able to meet customers’ personalized, customized and differentiated production needs, thus improving customer stickiness. In addition, the encouragement of national and local policies for the construction of automated production lines in manufacturing industry will certainly promote the transformation of intelligent manufacturing equipment suppliers into intelligent manufacturing system integration solution providers.

(IV) Core technologies and R&D progress

1. Core technologies and their advanced features and changes during the reporting period.

The company has mastered the core technology of independent research and development of the main products, five-axis CNC machine tools, high-grade CNC systems and key functional components. Relying on the complete talent chain, technology chain and industrial chain, under the support of continuous high-intensity independent innovation, a number of key core technologies leading domestically and advanced internationally have been formed and mastered. It mainly includes high-grade CNC system technology, universal five-axis CNC machine tool technology, special five-axis CNC machine tool technology, direct-drive functional component technology, high-performance servo drive system technology, high-performance sensing and detection technology, high-performance low-speed torque motor technology, high-performance high-speed torque motor technology, high-performance motorized spindle motor technology, etc., which realizes the effective transformation of technical achievements. The function, control accuracy and processing efficiency of the product have reached the international advanced level. Mastering independent and controllable core technologies has played a core role in the company’s strategic goal of "import substitution".

During the reporting period, on the basis of the original four general technology platforms and two special technology platforms, the company continued to deepen research and development. In order to promote the high-speed and high-quality development of aviation industry, improve the performance of domestic aero-engines, and realize the machining of rotor blade tips of aero-engines by using domestic industrial parent machines, the company successfully launched the technical platform of high-speed blade tip grinding center to form a special plane for high-speed blade tip grinding machining center. Focusing on the common models and high-end CNC system technology in the core technology field, the company has added 7 internationally authorized invention patents and 2 domestically authorized invention patents, mainly aiming at the technical iteration of five-axis horizontal machining center, five-axis turning milling center and GNC6X series CNC system.

Realize multi-directional improvement and promotion in basic common technology;

1. A breakthrough has been made in the installation process of super-high excess cone expansion sleeve for high-speed motor rotor applied to the motorized spindle of CNC machine tools, and the process verification has been successfully completed;

2. The torque motor used for the spindle of CNC machine tools is designed for lifting, and the torque coefficient of three models has been improved by 1.5-2 times, which can effectively reduce the power consumption of machine tools;

3. Further develop advanced measurement cycle function, additional function and adaptive processing detection function suitable for various models;

4. Upgrade the hardware platform of CNC system controller, greatly improve the system computing power and communication efficiency, and enrich the types of communication access;

5. Provide process support for special machine tools such as tip grinding, tooth scraping and multi-channel linkage, provide the process package of fine and excellent curved surface, improve the machining accuracy and efficiency of five axes, expand the access ability of peripheral equipment such as tool setting instrument, and enrich the shaft debugging function;

6. Develop a new generation of servo current loop software and hardware technology, which reduces the terminal control vibration and servo error, and then improves the surface processing quality of the workpiece;

7. In the position feedback link, the sine and cosine signal subdivision algorithm is upgraded, which effectively reduces the motor speed fluctuation and improves the spindle processing effect;

8. A new trajectory optimization and speed planning algorithm is designed to further improve the machining performance of high-speed and high-precision surfaces, meet the machining requirements of complex surfaces, give full play to the mechanical properties of machine tools, and finish the machining of complex surfaces with high efficiency and high quality.

The continuous optimization and improvement of core technologies have fully consolidated the company’s technological advantages and further enhanced the market competitiveness of products.

2. R&D achievements obtained during the reporting period

(1) Intellectual property rights acquired during the reporting period

By December 31st, 2022, the company and its holding subsidiaries had owned 251 patents, including 106 invention patents (including 13 international invention patents and 93 domestic invention patents), 139 utility model patents and 6 design patents, 60 computer software copyrights, 57 trademarks and 3 works copyrights. There are 226 patents under application, including 87 international invention patents, 132 domestic invention patents and 7 utility model patents.

During the reporting period, the company granted 55 new patents, including 7 international invention patents, 6 domestic invention patents and 42 utility model patents. There are 90 new patents, including 65 international invention patents, 18 domestic invention patents and 7 utility model patents.

(2) Awards won during the reporting period

In February 2022, the company’s independent and controllable platform-based high-grade horizontal five-axis machining center won the award of "2021′ Kechuang China’ list-key technology to break through shortcomings in equipment manufacturing field" issued by China Association for Science and Technology; In October 2022, the project "Development and Application of Serialized High Power Density, High Efficiency, High Performance and High Reliability Servo Drive Device" was selected by Dalian Science and Technology Bureau as the first prize of Dalian Science and Technology Progress Award in 2022; In October 2022, KMC600SU, a high-dynamic five-axis vertical machining center, was selected as "Top Ten Product Quality" by cmtba. In November 2022, the company was awarded the "Mechanical Industry Quality Award" by China Machinery Industry Quality Management Association; In November 2022, the company’s project "Key Technologies and Applications of Digital Workshop Interconnection Based on Information Model" was selected as the third prize of Science and Technology Progress Award by China Instrumentation Society; In November 2022, the company’s R&D team was awarded the title of "Excellent Innovation Team in Mechanical Industry" by China Machinery Industry Federation; In December 2022, the company was recognized as the provincial enterprise technology center in 2022 by the Liaoning Provincial Department of Industry and Information Technology.

(3) Research and development of new products during the reporting period

During the reporting period, on the basis of the original four general technical platforms and two special technical platforms, the company continued to deepen research and development, and successfully launched the third special technical platform-the high-speed blade tip grinding center technical platform. The equipment of high-speed blade tip grinding center has the characteristics of "high", "fine" and "sharp" in technical level compared with Spanish Danobate products. The introduction of this series of products will help to promote the high-speed and high-quality development of aviation industry, improve the performance of domestic aero-engines, realize the grinding of rotor blade tips of aero-engines and marine engines, and fill the domestic gap. At the same time, three new products were successfully developed and put on the market to achieve sales. Including KD series KTM120 five-axis horizontal boring and milling machine compound machining center, Dechuang series KCX1200TM five-axis horizontal milling machine compound machining center and Dechuang series DMC50 five-axis vertical machining center. New products quickly get market response and realize sales. For aviation, aerospace, weapons, energy, ships, automobiles, mechanical equipment, medical equipment and other industries, large-scale shaft and special-shaped rotary parts are processed efficiently. Typical customers are customers who process key parts such as aircraft landing gear, nuclear equipment and missile body.

3. Table of R&D Investment Reasons for the significant changes in the total R&D investment compared with the previous year

During the reporting period, R&D investment increased by 47.44% compared with the same period of last year, mainly because the company undertook more national R&D projects, and many projects entered the stage of high R&D investment during the reporting period.

4. Research projects

The situation shows that there is none.

5. R&D personnel

6. Other notes:

Iii. Analysis of core competitiveness during the reporting period

(A) analysis of core competitiveness

1, adhere to independent innovation, continuous technology accumulation

The company attaches great importance to the research and development of innovative technologies and adheres to the development strategy of independent and controllable core technologies. By December 31st, 2022, the company had 106 authorized invention patents (including 93 domestic invention patents and 13 international invention patents), 139 utility model patents, 6 design patents, 60 software copyrights, 57 trademarks and 3 works copyrights. He has undertaken 29 national science and technology major projects "High-grade CNC machine tools and basic manufacturing equipment" and 17 other national and local R&D projects; The company has participated in the formulation of 24 national standards and 10 industry and group standards. The core technologies and patents mastered by the company and the continuous improvement of independent innovation ability are one of the keys to the company’s core competitiveness.

During the reporting period, on the basis of the original four general technical platforms and two special technical platforms, the company continued to deepen research and development, and successfully launched the third special technical platform-the high-speed blade tip grinding center technical platform. The equipment of high-speed blade tip grinding center has the characteristics of "high", "fine" and "sharp" in technical level compared with Spanish Danobate products. The introduction of this series of products will help to promote the high-speed and high-quality development of aviation industry, improve the performance of domestic aero-engines, realize the grinding of rotor blade tips of aero-engines and marine engines, and fill the gaps in China. At the same time, the company introduced three new products, including KTM120 five-axis horizontal boring and milling machine compound machining center of KD series, KCX1200TM five-axis horizontal milling machine compound machining center of Dechuang series and DMC50 five-axis vertical machining center of Dechuang series. The continuous introduction and iteration of new products make the company maintain a strong market competitiveness.

2. The core key functional components are self-controllable, and high-end machine tools can be replaced by imports.

The company has a complete talent chain, technology chain and industrial chain. The autonomy rate of the main product five-axis CNC machine tools reaches 85%, and it has mastered the core key technologies of high-grade CNC systems, key functional components and the whole industrial chain of five-axis CNC machine tools. Products are widely used in aviation, aerospace, weapons, ships, automobiles, molds, energy, machinery and equipment, electronics and other industrial fields to achieve import substitution. The GNC series high-grade numerical control system independently developed by the company is benchmarked against Siemens 840D. The report issued by China Machine Tool Supervision and Monitoring Center shows that the GNC series high-grade numerical control system of Kede CNC can reach 95.85% of Siemens 840D in function. The company’s self-developed and self-made key functional components are comprehensive in product types and rich in specifications, including torque motors, spindle motors, servo motors, motorized spindles, turntables, milling heads, laser interferometers, laser tool alignment instruments, wireless probes, laser rulers, encoders and so on. Functional parts products have been matched with the company’s self-produced five-axis CNC machine tools in batches, and batch independent sales have been realized.

3. Double R&D system of high-end CNC system and high-end CNC machine tool, and more efficient iterative promotion.

The company is one of the few innovative enterprises with high-end CNC system and high-end CNC machine tool dual R&D system in China, and one of the few high-tech enterprises based on comprehensive and independent innovation technology system in China at present. It can plan and design machine tool structure, optimize machine tool configuration elements, and customize functional components and functional development for machine tool host according to user’s technological requirements. With the support of dual R&D system, the company’s five-axis CNC machine tools, its key functional components and high-grade CNC system have achieved rapid iterative improvement in function, performance and reliability from the market end to the R&D end.

4. Pre-sales technology and after-sales service have obvious advantages and provide professional solutions.

With the multi-disciplinary and multi-professional pre-sales technical team, the company can tailor a complete set of high-end manufacturing and processing solutions for users in aviation, aerospace, weapons, ships, automobiles, molds, energy, mechanical equipment, electronics and other industries, provide them with flexible and diverse five-axis CNC machine tools, open the functions of high-end CNC systems to customers to the greatest extent, support personalized configuration adjustment, and realize the optimal use of the company’s products. In the after-sales service stage, in view of the technical problems encountered by customers in actual processing and manufacturing, the company can provide quick response and cost-controlled after-sales solutions to meet customers’ multi-level needs. Efficient pre-sale, in-sale and after-sale market service ability is one of the important factors affecting the company’s market profitability.

5. Facing the future manufacturing development needs, provide a complete production line turnkey scheme.

Thanks to the high localization rate and autonomy rate, relying on the complete talent chain, technology chain and industrial chain foundation, combined with the application accumulation of deep cooperation among users in many fields, the company has the turnkey engineering ability of flexible production line, which can meet the personalized, customized and differentiated production needs of customers. Solve the downstream customers’ demand for multi-variety and small batch processing, solve the pain point of the sharp rise in labor production costs, and realize unmanned or less people. With the further accumulation and promotion of the company’s flexible production line business, it will provide complete domestic production line solutions for users in more fields in the future, reduce the difficulty of the transformation and upgrading of users’ manufacturing industry, help users quickly realize the transformation and upgrading of their manufacturing capabilities, and create higher profits for users.

6. In-depth cooperation among key users in many fields and application demonstration to promote market growth.

The company has established four general machining centers and three special machining center technology platforms, which can realize the rapid application verification of high-grade CNC systems and key functional components. At the same time, the company has established a cooperation mode of "co-innovation, co-promotion and co-benefit" with key enterprises in aviation, aerospace, automobile, cutting tools, energy, ships, weapons and other industries. With the support of the national science and technology major project "High-grade CNC machine tools and basic manufacturing equipment" and other platforms, the company’s products have been verified in the processing and manufacturing of key parts of key users in various fields, which not only realizes the rapid verification and upgrading of products, but also plays an application demonstration role in the user industry.

7. Innovative team advantages

In the process of independent innovation, the company has built and precipitated a multi-level, multi-disciplinary and multi-disciplinary team of innovative talents, and established an innovative technical team headed by general manager Chen Hu. At the end of the reporting period, there were 186 R&D teams, with professionals covering R&D, design, manufacturing, assembly, testing and other fields of high-end equipment at home and abroad. Chen Hu, the general manager, graduated from the Department of Precision Instruments and Mechanics in Tsinghua University with a doctorate degree. He served as the leader of the working group of the national fieldbus standard alliance for numerical control systems, enjoyed the special allowance of the State Council, and was selected as the young and middle-aged scientific and technological innovation leader in the "Ten Thousand Talents Program" of the Central Organization Department and the Ministry of Science and Technology. Dr. Chen Hu is a senior expert in China’s CNC system and CNC machine tool industry. He has been engaged in the research and development of high-end CNC systems and high-end CNC machine tools for a long time, and led the company’s technical team to conquer all kinds of high-end five-axis CNC machine tools and their key functional components and high-end CNC systems, and established a complete CNC technology chain and industry that attracted the attention of the industry.

8. Brand advantage

The company is a national high-tech enterprise, awarded the title of "Little Giant" by the Ministry of Industry and Information Technology, and recognized as the provincial enterprise technology center in 2022 by the Liaoning Provincial Department of Industry and Information Technology. High-end CNC machine tools have won the Chun Yan Prize in machine tool industry for many times, and the products of KMC800U five-axis linkage vertical machining center have entered the "Supply Catalogue of Domestic High-end CNC Machine Tools in Military Industry", and KMC600SU high-dynamic five-axis linkage vertical machining center has been selected as "Top Ten Product Quality" by cmtba. The project "Five-axis high-quality and high-efficiency precision machining complete process and manufacturing system for aerospace complex components and its demonstration application" won the first prize of scientific and technological progress in China machinery industry, and the project "Key technologies, standards and applications of open CNC system" won the first prize of scientific and technological progress in Liaoning province. The project "Development and application of serialized high power density, high efficiency, high performance and high reliability servo drive device" was selected by Dalian Science and Technology Bureau as the first prize of Dalian Science and Technology Award in 2022, and the project "Key technologies and applications of digital workshop interconnection based on information model" was awarded by China. The company’s products and services have won a good market reputation in key industries such as aviation, aerospace and weapons. The company has established a complete talent chain, technology chain and industrial chain, which has enabled the company to have stronger continuous innovation ability. The mode of "co-innovation, co-promotion and co-benefit" established by the company and users has enabled the company to have better market response ability.The company will continue to provide users with complete domestic high-end manufacturing solutions, constantly promote the application of high-end CNC systems and key functional components in other machine tool enterprises in the machine tool industry, and strive to build the company into a leading enterprise at home and abroad in the field of high-end manufacturing.

(II) Events that have seriously affected the core competitiveness of the company during the reporting period, impact analysis and countermeasures.

Fourth, risk factors

(A) Not yet profitable risk

(2) Risk of sharp decline in performance or loss

(C) core competitiveness risks

At present, the company’s main business products continue to be developed in aerospace, automobile, machinery, mold and other fields, and the demand for the company’s products varies in different fields. If the company can’t quickly adapt to the process differentiation demand in different fields, quickly carry out technical iterative upgrading, enrich the varieties of five-axis CNC machine tools, provide differentiated five-axis CNC machine tools that meet the processing needs in different fields, and provide users with the best processing scheme, it will face adverse effects such as the products can’t adapt to the new market demand, resulting in slower revenue growth.

(4) Operational risks

1, the risk of increased competition

For a long time, the domestic market of five-axis CNC machine tools with the highest technology content is mainly occupied by multinational companies with hundreds of years of machine tool production experience in developed industrial countries such as Germany, Japan and the United States. Domestic independent production capacity is concentrated in the low-end market, and there are very few China enterprises that can independently develop five-axis CNC machine tools.

In recent years, due to the realistic demand of China’s aerospace engine, marine propeller, heavy generator rotor and other strategic equipment industries for high-end CNC machine tools, the state has continuously increased its support for the high-end CNC machine tool industry, and the technical level of China’s high-end CNC machine tool industry has been continuously improved. The performance and function of five-axis CNC machine tools produced by a few excellent domestic manufacturers can meet the needs of import substitution. The gradual rise of high-end CNC machine tool manufacturers in China may attract the attention of competitors and intensify competition. Coupled with the rapid growth of China’s high-end CNC machine tool market and the increasing awareness of the importance of import substitution, it will attract more potential entrants. Therefore, the company faces the risk of intensified market competition.

2. The risk that large foreign-funded enterprises still occupy the main market share in high-end segments.

Most of the large foreign-funded enterprises in the industry are large enterprises integrating upstream functional components and CNC system production, whole machine manufacturing and product sales. Based on the accumulation of industrial countries in architecture design, processing technology, industrial scale and talent echelon for hundreds of years, the reliability and accuracy of its high-end industrial products have obvious advantages over China’s emerging technology enterprises. Therefore, in the field of five-axis CNC machine tools, CNC systems and key functional components with high technical difficulty, downstream users in China still mainly choose foreign advanced products under the condition of free import, resulting in the products of large foreign-funded enterprises still occupying the main market share in the segmentation field.

3. Risks of upstream raw material procurement

The key functional parts of the company are mainly produced independently, and the external procurement is mainly standard parts, but the parts such as guide rails, lead screws and bearings are still mainly purchased externally. In the future, if the international trade friction intensifies, technical protection is strengthened or the demand of competitors increases, the parts such as guide rails, lead screws and bearings will face the risk of sharp price increase or prolonged supply cycle, which will adversely affect the company’s production and operation.

(V) Financial risks

1. Risk of fluctuation of gross profit margin

During the reporting period, the company’s main users were the aerospace industry, and its customization requirements for high-end CNC machine tools were higher in terms of processing accuracy and processing efficiency, and its gross profit margin was relatively high. With the gradual acceleration of the company’s marketization process, the company’s products are expanding into many fields such as precision molds, automobiles, clean energy and construction machinery. Due to the differences in customized configuration of high-end CNC machine tools used by different industries and users, the gross profit margin of related products will also be different, and the change of downstream customer structure may make the overall gross profit margin of the company fluctuate. Moreover, in order to meet the downstream market demand, industry competitors are also investing in or increasing the research and development and production of five-axis CNC machine tools. If the market competition intensifies in the future, the national policy is adjusted or the company fails to maintain the leading position in products, and the selling price of products and the purchasing price of raw materials are adversely changed, the company’s gross profit margin is also at risk of decline.

2. The risk of bad debts caused by the increase in the balance of accounts receivable.

The company has made provision for bad debts for accounts receivable according to the accounting standards. The company’s accounts receivable scale increases with the growth of operating income. If the economic situation worsens or customers have major operational difficulties, the company will face the risk of difficulties in collecting accounts receivable.

(VI) Industry risks

As an important part of intelligent equipment manufacturing industry, high-grade CNC machine tools are strategic industries for national economic and social development. The state has issued a series of encouragement policies to support and promote the development of China’s high-end CNC machine tools and basic equipment manufacturing industry, and enhance industrial innovation ability and international competitiveness. With China’s military modernization and the transformation and upgrading of manufacturing industry, the demand for independent control of core technologies is increasingly urgent, and the country’s industrial policy continues to increase. If the support of relevant national industrial policies is weakened in the future, it will have a negative impact on the company’s development.

(VII) Macro-environmental risks

The company’s downstream customers are mainly military enterprises that process aero-engines and missile engines, as well as civil manufacturing enterprises in the fields of precision molds, automobiles, clean energy, domestic commercial aircraft and construction machinery. The development of industries where downstream customers are located is highly correlated with the macroeconomic cycle. The adjustment of macroeconomic policies and its periodic fluctuations will have a great impact on the structural upgrading of downstream industries, as well as the operating conditions of end customers, capital turnover speed and fixed assets investment decisions, thus affecting the demand for high-end CNC machine tools.

If the macroeconomic growth rate continues to decline in the future and the downstream industries are depressed for a long time, it may exceed the company’s ability to cope through customer structure adjustment and internal tapping, which will have a great adverse impact on the company’s operation for a period of time.

(8) Risks related to depositary receipts

(9) Other major risks.

V. Discussion and analysis of the company’s future development

(A) the industry pattern and trends

1. For a long time, domestic CNC machine tools have been in a situation of "low-end civil war, mid-end competition and high-end failure", and the high-end market has been occupied by foreign brands.

Developed countries and regions have a long history in the industry of advanced manufacturing equipment such as high-end CNC machine tools, and related enterprises have accumulated advantages in technology, brand and capital, and have the first-Mover advantage, occupying the high-end market. The domestic market of five-axis CNC machine tools with the highest technology content is mainly occupied by multinational companies with hundreds of years of machine tool production experience in developed industrial countries such as Germany, Japan and the United States. The domestic independent production capacity is concentrated in the low-end market, and there are very few China enterprises that can independently develop five-axis CNC machine tools. According to the Outline of the Development of Machinery Industry in the 14th Five-Year Plan, at present, the self-sufficiency rate of high-end CNC machine tools in China is less than 10%, which basically depends on imports. Therefore, the main competitors of China’s five-axis CNC machine tool enterprises represented by the company are mainly international manufacturers.

2. China is a big machine tool consumer, attracting a large number of international brand CNC machine tool enterprises to stay in the China market.

China has become the most important machine tool consumption market in the world. According to the data of German Machine Tool Manufacturers Association (VDW), the consumption of machine tools in Chinese mainland in 2021 was 23.6 billion euros, up 27% year-on-year, accounting for about 34% of the global market. However, on the whole, China’s machine tool industry presents the development characteristics of "big but not strong", and the field of high-end CNC machine tools is still a weak link with strong import dependence.

According to the data of cmtba, in 2022, the import volume of metal processing machine tools in China reached US$ 6.6 billion, of which the total amount of imported machining centers was US$ 2.37 billion. The average price of imported machining centers increased significantly year-on-year, the proportion of imported high-end machining centers increased, and there was huge room for domestic substitution.

In April 2022, Nippon Denso (which owns Mitsubishi Heavy Industries, OKK and other machine tool enterprises) expanded its factory area in Pinghu, Zhejiang Province from the original planned 60,000 square meters to 200,000 square meters to produce gear processing machine tools. At the same time, Demajisen Seiki invested 100 million US dollars to build Pinghu factory, with an estimated annual output of 2,200 machining centers. In the same year, Demajisen Seiki opened Tianjin Green Factory and Shanghai Medical Device Technology Center. In June, 2022, German Wheeler Xile Machine Tool (Qingdao) Company laid the foundation stone for the new Jimo factory covering an area of 73,000 square meters, and it is estimated that it will achieve the production of 300 five-axis and horizontal processing machine tools. In July 2022, the foundation stone was laid for the second phase factory of German (SW) Esway Machine Tool Co., Ltd., and China will become the largest overseas R&D and manufacturing base in the world, with an annual production capacity of about 350 machining centers. Thus, the continuous investment of foreign-funded enterprises in China market shows the high prosperity and development space of domestic five-axis machine tool industry.

3. China machine tool industry is transforming into a high-end field.

Five-axis CNC technology is one of the important standards to measure the manufacturing ability and technical level of complex precision parts in a country. Five-axis CNC machine tool is the only means to solve the cutting of key industrial products such as aerospace and aero-engine impeller, impeller, blade and marine propeller. From the Batumi List after World War II to the Wassenaar Agreement after the Cold War, the developed countries in the west have always adopted the five-axis CNC system and five-axis CNC machine tools as strategic materials to implement the export license system, and imposed strict technical blockade and export restrictions on many countries, including China.

After decades of development, the domestic CNC machine tool industry has been developing independently and drawing on foreign experience. From scratch, it has grown continuously, resulting in such established enterprises as Shenyang Machine Tool (000410.SZ) and Qinchuan Machine Tool (000837.SZ), which are in the forefront of the world, as well as a number of core design technologies and manufacturing processes such as Kede CNC, which can provide high performance for their own dedicated application fields and product types.

In recent years, with the help of favorable market conditions such as the transformation of China’s manufacturing industry, the rising demand for high-end CNC machine tools, and the huge import substitution space, such emerging manufacturers have made great efforts to develop their own products and technical level, enhanced their financial strength through public financing and other means, achieved remarkable development, and rapidly increased their market share.

4. The rapid development of high-end manufacturing industry has brought new development opportunities for domestic high-end machine tools.

At present, China is in an important stage of transformation from a manufacturing power to a manufacturing power. The intelligent manufacturing equipment industry is the basic guarantee for the adjustment and upgrading of the entire economic structure and the leading industry for the transformation and upgrading of the national economy. In the new round of industrial upgrading, high-end manufacturing industry will gradually replace simple manufacturing industry, and manufacturing industry will gradually change from labor-intensive industry to technology-intensive industry. This transformation and upgrading will also promote the technological upgrading of the intelligent manufacturing equipment industry, which will greatly increase the market demand of middle and high-end CNC machine tools. High-end CNC machine tools are mainly used in aviation, aerospace, nuclear, electronics, ships, weapons, energy, automobiles, molds, knives and other key industries, especially aviation, aerospace and military industries. The demand for localization is urgent, the stock needs to be updated urgently, and the market growth is expected.

Taking the aviation industry as an example, high-end CNC machine tools mainly serve the processing of key parts of military aircraft and civil aircraft. In the civil aircraft market, Comac China has launched three classes of passenger aircraft, namely ARJ21, C919 and CR929. On December 9, 2022, Comac China delivered the world’s first C919 large passenger plane to China Eastern Airlines, marking a new milestone in the development of large aircraft. According to the "2022 Shanghai Science and Technology Progress Report" issued by the Shanghai, China Municipal Science and Technology Commission, "by the end of 2022, the C919 large passenger aircraft had received 1,035 orders from 32 customers; In December 2022, the ARJ21 new regional aircraft was delivered to the first overseas customer, Indonesian Lingya Airlines. ARJ21 received 690 orders from 25 customers and delivered a total of 100 aircraft to 9 domestic and foreign customers. " According to the Market Forecast Annual Report of Comac China (2022-2041) issued by Comac China, with the steady rise of China’s economy, China’s civil aviation industry will enter a period of development quality improvement and pattern expansion. By 2041, the fleet size of China will reach 10,007, accounting for 21.1% of the global passenger aircraft fleet. China aviation market will become the largest single aviation market in the world.

According to the report on the draft government budget released by the National People’s Congress on March 5, 2023, China’s military budget in 2023 was 1,553.7 billion yuan, up 7.2% year-on-year, and the increase rate was 0.1 percentage point higher than that in 2022. It was also the third consecutive year since 2021 that China’s military budget rose slightly, and the situation of strengthening the army was urgent. At present, the international environment is deteriorating, regional conflicts and confrontation between great powers are escalating, and it is reasonable and urgent to speed up national defense investment. China’s military industry is still in the stage of compensatory development. The aerospace and military industries, represented by missiles, rockets and satellites, have entered the stage of rapid expansion of production, and high-end CNC machine tools have played a strong support and guarantee role in aviation, aerospace and military industries.

In addition to the urgent demand for five-axis CNC machine tools in key industries such as aviation, aerospace and military industry, with the transformation of automobile to lightweight and integration, "one-piece die casting" forms a variety of special-shaped components, which provides more opportunities for five-axis CNC machine tools in finishing. The processing of battery, motor housing, reducer housing, bogie, front and rear axle and other parts of new energy vehicles has become a new growth point of five-axis machine tools. According to the latest data from China Association of Automobile Manufacturers, in 2022, the production and sales of new energy vehicles reached 7.058 million and 6.887 million respectively, up by 96.9% and 93.4% year-on-year, and the market share reached 25.6%. With the continuous expansion of the new energy automobile industry, the integrated processing equipment and automatic production line of automobile parts will usher in more development opportunities. At the same time, due to insufficient overseas supply and greatly enhanced export competitiveness of China automobile enterprises, automobile exports exceeded 3 million vehicles in 2022, up 54.4% year-on-year, effectively boosting the overall growth of the industry.

Tool is a tool used for cutting in mechanical manufacturing, and it is the basic industry in mechanical manufacturing and major technical fields, accounting for about 90% of the whole mechanical processing workload, which directly determines the production level of mechanical manufacturing. According to the data of cmtba, China Customs and Forward-looking Industry Research Institute, in 2022, the tool export value was 23.187 billion yuan, up 2.98% year-on-year; The import value of cutting tools was 9.732 billion yuan, down 8.47% year-on-year. The export value is obviously greater than the import value, and the dependence on imports continues to decline. The continuous increase of China’s tool export shows that domestic tool products occupy an important position in the world tool market. China needs to import more than 1,000 five-axis tool grinders every year, and the company’s five-axis tool grinding center is one of the few equipment in China that can grind complex tools such as ball end mill and corrugated knives, and has a good market prospect.

5. Support of national industrial policies

As an important part of equipment manufacturing industry, CNC machine tools have become one of the important material bases of national industrial modernization. Our government has always attached great importance to the development of CNC machine tool industry and its sub-sectors, and has successively issued a series of relevant policies to guide industry participants to increase R&D investment, strengthen innovation awareness, break through technical bottlenecks, improve the effective supply of common technologies and high-end products, and meet the market demand in downstream areas.

On May 8, 2015, the State Council officially issued "Made in China 2025", which became the action program for guiding the adjustment of industrial structure and upgrading of manufacturing industry, and then implementing the strategy of building a strong country. High-end equipment is the foundation of manufacturing transformation. In order to promote the transformation and upgrading of manufacturing industry, the Chinese government has vigorously promoted the development of high-end equipment industry and issued a series of industrial policies. In 2018, the Bureau of Statistics issued the Classification of Strategic Emerging Industries (2018), which listed metal cutting machine tools, metal forming machine tools, machine tool control systems, machine tool functional parts and accessories as "intelligent manufacturing equipment industry" in the "high-end equipment manufacturing industry". In November 2019, thirteen ministries and commissions, including the Ministry of Industry and Information Technology and the National Development and Reform Commission, jointly issued the "Special Action Plan for Improving the Design Capability of Manufacturing Industry (2019-2022)", clearly pointing out that in the field of high-end CNC machine tools, it is necessary to achieve a breakthrough in original design, strengthen the key design of high-end equipment manufacturing industry, and focus on breaking through the system development platform and servo mechanism design. In March, 2021, the Fourth Session of the 13th National People’s Congress voted to pass the 14th Five-Year Plan for National Economic and Social Development in People’s Republic of China (PRC) and the Outline of Long-term Goals in 2035. The Outline emphasizes promoting the optimization and upgrading of manufacturing industry, deeply implementing intelligent manufacturing and green manufacturing projects, developing a new service-oriented manufacturing model, promoting the high-end intelligent greening of manufacturing industry, cultivating advanced manufacturing clusters, and promoting the innovative development of high-end CNC machine tools and other industries.

Therefore, the new round of industrial structure adjustment and upgrading is bound to replace the traditional manufacturing industry with advanced manufacturing industry. This transformation and upgrading will greatly increase the update demand of high-performance CNC machine tools as one of the industrial mother machines. The State Council’s Opinions of the State Council on Accelerating the Revitalization of Equipment Manufacturing Industry, High-grade CNC Machine Tools and Basic Manufacturing Equipment, and China Machinery Industry Federation’s Outline for the Development of Machinery Industry in the Tenth Five-Year Plan all provide strong policy support for the development of high-grade CNC machine tool industry represented by five-axis CNC machine tools.

(II) Company development strategy

As a technology-intensive enterprise, the company adheres to the development strategy of independent and controllable core technology. Adhere to the technology platform route, and customize the design with common technology to maximize the product value. By establishing a management system in line with the company’s strategic objectives, improving the company’s organizational structure with modern enterprise management system and corporate governance structure, providing customers with high-quality products and services with technological innovation, and rationally expanding the production scale by using the capital market, the company’s comprehensive competitiveness and sustainable development ability will be continuously improved to meet the diversified and personalized needs of different users and continue to create value for customers.

Based on the existing four universal five-axis technology platforms and three special plane series, the company will integrate special processing and efficient processing technology, improve the high-low product series, and complete the national layout of R&D, production, service and talents. On the basis of maintaining the market advantages of small and medium-sized aero-engines, missile engines, high-precision inertial navigation and missile body parts, we will increase the market share of key parts processing equipment such as large engines and aircraft structural parts; In view of the demand for processing equipment in the fields of automobiles, molds, knives, mechanical equipment and energy, the company gradually exerted its strength to expand its share in the civilian products market; Pay attention to the emerging market demand in electric vehicles, motion control and other fields, and realize the sales extension of key functional components, so as to become a new kinetic energy for high-speed income growth; Improve the complete solution ability of automated production line to meet the market business needs. Independent incubation of special motors, new sensors and other products in a timely manner, exploring new areas of the company’s growth.

1. Technical strategy

(1) adhere to the technology platform.

Focusing on four general five-axis technology platforms (vertical plus, horizontal plus, gantry and horizontal milling car) and three special five-axis technology platforms (tool grinding, blade machine and high-speed blade tip grinding), the company has carried out technology extension, adhered to the technology platform route, and gradually integrated external resources while relying on its own technology accumulation. Focus on modularization and standardization of unit technology, so as to facilitate the reuse of core technology, on the one hand, achieve the effect of maximizing value, on the other hand, it is easy to expand the application of technology to other fields to realize the independent evolution and development of unit technology.

(2) Attach importance to engineering ability

Guide the research and development direction with the market technical demand, promote the engineering and commercialization of scientific research results by using the technology platform, and form various products that meet the market demand; Engineering capabilities, including market research and demand analysis, product definition, performance optimization iteration, etc., are built as core competitiveness different from universities and other research forces.

(3) Establish the concept of open innovation.

Establish an "open, integrated, inclusive and innovative" corporate culture, build a socialized R&D platform with R&D as the core, promote the integration with technical resources around the industry, and improve the overall integration of products. Deeply cultivate institutions and personnel at all levels in the user industry to grasp the development trend of the industry and seize market opportunities; Recruit and train professionals in various industries, build a professional self-operation team, and realize independent accounting in manufacturing, marketing and other institutions.

2. Business strategy

(1) Internal business strategy

First, master the core research and development capabilities. Resolutely guide the research and development direction with market demand, and make use of platform advantages and technology accumulation advantages to achieve rapid engineering and rapid iteration.

Second, build a professional manufacturing system. Improve production planning ability, supply chain management ability and quality control ability; Form a complete, clear and controllable production management system, from functional components to the whole machine, form a vertical line management mechanism, and have the ability to expand and copy or support their own production capacity at any time.

Third, the implementation of human resources strategy. Excavate all kinds of outstanding talents and set up specialized teams (sales, technology and production) for specific industries; Improve the equity incentive and performance appraisal system, and realize the common growth of talents and companies through shareholding platforms.

(2) foreign business strategy

The company will strengthen its core pre-sales and after-sales capabilities. Improve the pre-sales plan ability and service ability, and issue pre-sales plans to drive relevant R&D and production work; Improve after-sales ability, improve response speed and problem solving efficiency. In addition, the company will strengthen the export standards, and solve the problem of the company’s current insufficient production capacity by integrating outsourcing resources and low-matching series of cooperative production.

3. Product strategy

The company will take the brand value of Kede CNC as the core, focus on the national strategic policy support, and take five-axis CNC machine tools as the carrier to build the brand value of Kede CNC and establish a good reputation in the industry; A complete system from providing five-axis complete machine equipment to providing flexible units and then to flexible production lines. Gradually complete the systematic layout of functional components, and master the independent research ability of core functional components such as CNC system, motor and motorized spindle, sensor and turntable. Further expand the professional radiation of components, based on the reputation of machine tools, expand the application fields of components, and promote the application from machine tools to aerospace, aviation, automobiles, mechanical equipment and other fields. In terms of product layout, it will be dominated by high-low distribution and differentiated structure. High-end models will bring high added value and high profits, and ordinary mass production models will ensure the liquidity of enterprises.

(3) Business plan

1. Actively expand the business scale and complete the construction of fundraising projects.

In order to meet the needs of the company’s development strategy, according to the company’s actual situation, actively explore and study the company’s new business and new customer expansion work, adhere to import substitution as the core, develop and improve other industrial fields on the basis of deepening and strengthening the aerospace field, give full play to the advantages of the whole industrial chain, full technology chain and full talent chain, and gain a foothold in the market with efficient solutions, cost-effective products and high reliability. Combined with the actual situation of obtaining investment funds, we will complete the construction of investment projects, rapidly increase production capacity and respond to market demand.

2. Continue to introduce scientific and technological talents and enhance technical reserves.

On the basis of existing personnel, the company will introduce all kinds of technical talents as needed, optimize the talent structure, attract high-end talents, and provide sufficient technical talent reserves for the subsequent development of the company. In terms of technology development, the company will optimize and improve the existing technology, develop the technology of high-end CNC machine tools and related core functional components with its own intellectual property rights according to the ever-developing demand trend, and actively explore cooperation with universities at home and abroad to maintain technological leadership.

3. Improve management ability and ensure product quality.

With the expansion of the company’s production scale, especially the future fundraising projects will be put into production and operation, which will put forward higher requirements for the company’s management ability. In the future, the company will complete the improvement of the whole process management software of processing and manufacturing, improve the existing management efficiency, realize the whole process visual target management of the project, ensure the traceability of the whole processing and manufacturing process, and better guarantee the quality control of equipment.

Shawn Yue’s statement: I don’t agree with or support all those who break the law, and I hope that Hong Kong will restore order as soon as possible.

Shawn Yue, a Hong Kong actor, is once again in controversy over the issue of "Hong Kong independence".
Early this (5th) morning, WeChat user "Ape Ape" published an article entitled "Ape Perspective: Shawn Yue Planted Again! MADNESS executives publicly published reactionary remarks about Hong Kong independence! Suggest shooting! "Shawn Yue’s personal Instagram user @ kiuliang made remarks about" Hong Kong independence ",and called @ kiuliang" an employee of Shawn Yue’s own brand Madness and a personal friend of Shawn Yue ".
According to the article, @kiu_leung forwarded posters on the Ins account to support He Yunshi, a singer of "Hong Kong independence", and also posted inappropriate content supporting "Hong Kong independence". The article also said that according to LinkedIn profile, the brand MADNESS(CMSS) founded by kiu leung in Shawn Yue worked as "Digital Media Director".
At 8 pm, Shawn Yue, a Hong Kong actor, forwarded his studio statement in the official Weibo, responding that "Hong Kong is a part of China and I am Chinese". Shawn Yue also said that he "does not agree with or support all people and things that break the law, and hopes that Hong Kong will restore order as soon as possible". ↓
A statement issued by Shawn Yue Studio stated that Shawn Yue has never supported "Hong Kong independence", nor has it made any remarks or done any actions to support any activities related to "Hong Kong independence". In addition, the statement also said that @ Kiuliang is Shawn Yue’s working partner, and "he didn’t talk about political issues except his work", and the company "didn’t know or support" his personal position.
The full text of the statement is as follows:
Just this morning, the WeChat user "Ape Ape" wrote again with the title "Ape Perspective: Shawn Yue" (here it should be "planted")! Madness executives publicly made independent and reactionary remarks! The content of WeChat published by "Suggest Killing" alleged that Mr. Shawn Yue’s personal Instagram follower "@ kiuliang" made remarks about Hong Kong independence, and said that "@ kiuliang" was an employee of Shawn Yue’s own brand Madness and a personal friend of Mr. Shawn Yue, between the lines misleading the public that Mr. Shawn Yue was a Hong Kong independence person. This is a biased, untrue and slanderous statement.
We hereby solemnly declare that our artist, Mr. Shawn Yue, has never supported Hong Kong independence, nor has he made any remarks or done any acts to support any activities related to Hong Kong independence. It has been more than 20 years since Hong Kong returned to China, and there is no doubt that Hong Kong is an inalienable part of China.
Besides, @ Kiuliang is Mr. Shawn Yue’s working partner. Apart from his work, he did not talk about political issues, and he did not know or support @ Kiuliang’s personal position.
The Company requests all major online platforms and users to stop spreading all false statements about Mr. Shawn Yue. Our company solemnly requests the WeChat user "Ape Ape" to delete the content of WeChat immediately, and reserves the right to pursue its legal responsibility.
Hereby declare!
Shawn Yue studio
This is not the first time that Shawn Yue has been accused of "Hong Kong independence".
In February last year, the brand MADNESS founded by Shawn Yue was discovered by netizens and marked Hong Kong, Macao and Taiwan as "countries". According to netizens’ report, MADNESS official website incorrectly stated in Chinese and English that "we send goods to most countries around the world", including China, Taiwan Province, Hongkong and Macau.
After the incident was exposed, a large number of netizens accused Shawn Yue of "Hong Kong independence". Some netizens called for "resisting separatism!" "Cancel the attention!" Some netizens found out the pictures of yellow ribbons sent by their social networking sites and thought that Shawn Yue was a "Hong Kong independence element".
Late at night on February 8, 2018, Shawn Yue wrote an apology in Weibo: "As the manager of MADNESS, I am hard to blame for the poor brand supervision of the company and feel very sorry for such a big mistake and misunderstanding. We will deeply review this matter, and we will never allow such mistakes to happen again in our future work! I apologize again to all those who care about me! "
At the same time, MADNESS’s social networking site (IG) account also issued an apology statement, saying that "it has been corrected as soon as possible" for the extremely serious wording errors on the official website, and changed the "country" in the webpage to "country/region".
Reporting/feedback

A spokesman for the Chinese Embassy in Japan answered a reporter’s question on the negative trend of Japanese involvement in the Yasukuni Shrine.

  CCTV News:According to "China Embassy in Japan" WeChat WeChat official account news, on August 15th, a spokesman of the Chinese Embassy in Japan answered a reporter’s question on the negative trend of Japanese involvement in the Yasukuni Shrine.

  Q: On August 15th, the anniversary of Japan’s defeat, Japanese Prime Minister kishida fumio offered sacrifices to the Yasukuni Shrine, and some cabinet members and members of Parliament went to pay homage. What’s China’s comment?

  A: Today is the 78th anniversary of Japan’s defeat and unconditional surrender. We should always remember this historic moment when justice triumphed over evil. The Yasukuni Shrine is a spiritual tool and an important symbol for Japanese militarism to launch a war of aggression against foreign countries. The essence of the Yasukuni Shrine issue is whether the Japanese government can correctly understand and treat the past history of aggression. The negative trend of Japan once again proves that there is always a countercurrent in Japan to deny the crime of aggression. China expresses strong dissatisfaction and resolute opposition to this and has made solemn representations to Japan. We seriously urge Japan to face up to and deeply reflect on the history of aggression, abide by its statements and commitments on historical issues, and win the trust of Asian neighbors and the international community with practical actions.

From "Rough Man" to "Exquisite boy" and "double 11" men’s make-up sales increased!

This year’s "double 11" campaign is underway, and beauty and skin care products have become the main battlefields for businesses to snatch consumers. However, buying skin care products and make-up is not a patent for women. With the increasing number of "exquisite boys", the sales of men’s make-up and skin care products have also surprised many people in this "double 11".
The client reporter of South China Morning Post visited and learned that there are also many interesting phenomena behind the sales changes of various commodities.
Perfume sales accelerated under the epidemic.
Ms. Chen, a citizen of Nanning, is a makeup artist and likes to buy lipstick. Now, because you have to wear a mask when you go out, lipstick will stain the mask. Ms. Chen began to transfer the money originally spent on lipstick to perfume. She has bought 10 perfumes in the past six months because "masks can’t block the smell of perfume."
Looking at the financial reports of major cosmetics groups in the world in the first half of 2021, we can find that the growth rate of perfume category sales is relatively high. For example, the sales revenue of perfume and beauty products under LVMH Group reached 3.02 billion euros in the first half of 2021, achieving a 37% increase. The financial report of L ‘Oré al Group in the first half of 2021 shows that in the high-end cosmetics department, the sales increased by 28.1% to 5.47 billion euros, and the perfume category increased obviously, which was higher than the market average, especially in China market.
▲ Nowadays, many exquisite boys have professional men’s skin care products at home. Photo courtesy of Mr. Ou.
"Other economy" has become a new trend of consumption.
Previously, the forecast of the new consumption trend of "double 11" released by an e-commerce platform showed that in the first round of pre-sale for one hour, men’s make-up increased by nearly 2 times year-on-year, and men’s grooming increased by 6 times year-on-year.
"It used to be rough, just simply washing your face and applying a cream. After work, I pay more attention to my external image, pay attention to skin care and clothing collocation, and enhance my personal taste. " After 90, Mr. Ou, a citizen of Nanning, was engaged in the real estate industry. The price of skin care products he bought ranged from several hundred yuan to 1,000 yuan. "Men pay attention to self-image management and will be more confident when they go out."
In the major shopping malls in Nanning, the attention of men’s skin care products is also increasing rapidly. A male shopping guide said that many men’s awareness of improving their own face value is increasing, and there is an increasing demand for beauty and skin care products. In addition to conventional skin care products, such as sunscreen and plain cream, it also attracts many men to buy.
▲ Perfume has also become a favorite item for exquisite boys. Photo courtesy of Mr. Ou
"Yan value fever" stimulates male consumption demand
Tang Yusheng, a professor at the School of Business Administration of Guangxi University, believes that the hot sale of perfume is an "odor economy" that is not restricted by isolation. It is endowed with multiple meanings, such as covering the original body odor, enhancing personal image, improving happiness and relieving life anxiety. In addition, the promotion of some beauty experts and live broadcasts on social media will also have an impact on everyone’s consumption demands.
Nowadays, the male consumer market in the fields of skin care and beauty is also expanding, which is also inseparable from the promotion of the current "face value fever".
"Now, Yan value has become a part of the personal value system, men’s aesthetic consciousness has gradually been awakened, and the consumer market has gradually expanded." Li Sijie, a teacher in the Marketing Department of the School of Business Administration of Guangxi University of Finance and Economics, believes that the current "other economy" mainly involves young men born after 1980s and 1990s. Young people’s consumption is not only looking at the function of the product, but also the social attribute of the product is an important influencing factor in consumption decision-making, which is indeed a change in lifestyle and consumption psychology.
Lu Yimin, a doctor of economics at Guangxi University of Finance and Economics, believes that men’s pursuit of external image is a very reasonable phenomenon, which has also formed a new trend in the male consumer market. However, we should also avoid over-marketing and misleading about "Yan value". Whether men or women, the pursuit of "face value" should be healthy and positive, in order to promote the healthy development of the consumer market.
Reporting/feedback

The price reduction of BMW i4 in Ji ‘an is coming, with a discount of 132,000 yuan! just this once

[car home Ji ‘an Preferential Promotion Channel] As a representative of luxury electric vehicles, it is currently carrying out large-scale preferential activities in Ji ‘an area, with the highest preferential range reaching an astonishing 132,000 yuan, which has reduced the minimum starting price of this model to 326,900 yuan. For friends who are interested in buying a car, this is an opportunity not to be missed. If you want to know more about the discount, please click "Check the car price" in the quotation form and strive for a higher discount!

吉安宝马i4降价来袭,优惠13.2万!仅此一次

The exterior design of BMW i4 perfectly combines modern technology with dynamic aesthetics, showing the unique design concept of BMW brand. In the front part, the iconic kidney-shaped air intake grille adopts a closed design, which shows its electric identity without losing the recognition of the BMW family. The overall body lines are smooth, showing a combination of dynamic and strength, and with the low body posture and large-size wheels, creating a ready-made sports atmosphere. In addition, the rear design of i4 is equally eye-catching, and the integrated taillights are adopted, which not only increases the visual coherence, but also enhances the sense of science and technology of the whole vehicle.

吉安宝马i4降价来袭,优惠13.2万!仅此一次

The side lines of BMW i4 are smooth and dynamic, with the length, width and height of 4785mm, 1852mm and 1455mm respectively, and the wheelbase is 2856mm, which provides spacious seating space for the car. The front and rear wheel tracks are 1601mm and 1630mm respectively, which ensures the stability and handling of the vehicle. Equipped with 18-inch rims and 245/45 R18 front tires and 255/45 R18 rear tires, it not only improves the grip of the vehicle, but also gives the BMW i4 a unique sports style.

吉安宝马i4降价来袭,优惠13.2万!仅此一次

The interior style of BMW i4 is full of sense of technology and luxury. The center console is equipped with a 14.9-inch central control screen, which is convenient to operate, supports voice recognition control system and can control multimedia system, navigation, telephone and air conditioning. The steering wheel is made of leather, which feels excellent, and supports manual adjustment up and down and back and forth to meet the individual needs of different drivers. The car is also equipped with a variety of interfaces, including USB and Type-C interfaces, which provide convenience for front and rear passengers. The seat is made of imitation leather, genuine leather or leather /Alcantara mixed material, which provides a comfortable riding experience and has heating function. The main driver seat supports electric adjustment and is equipped with electric seat memory function. The rear seats can be laid down in proportion to flexibly adjust the interior space.

吉安宝马i4降价来袭,优惠13.2万!仅此一次

The BMW i4 is equipped with a powerful electric engine with a maximum power of 210 kW and a maximum torque of 400 Nm, which provides excellent power performance for the vehicle.

The evaluation of BMW i4 fully reflects his love for this car. He specifically mentioned that "the sound insulation is good, the power is sufficient, the appearance is king, and the volcanic red interior is made without losing the Mercedes-Benz sister", which not only shows the excellent performance and design of BMW i4, but also makes people feel the exquisite care of BMW in interior details.

[Secret] Landlords can also "fight" into masters, and the total prize money is as high as 5 million! (At the end of the article, coach Welfare Wang personally awarded nine exclusive stunts)

  "Do you want it?" "I can’t afford it!" You still think fighting landlords is just an entertainment game? Then you are out. If you fight landlords several times a day, you may win a million dollars and be awarded the title of lifelong grandmaster certified by the chess and card management center of the State Sports General Administration. The sample girl who blew three samples (WeChat ID: sdbaosanyang) learned that on September 3, the national competitive two-play-one poker tournament, which was organized by the chess and card management center of the State Sports General Administration, was officially launched. This is also the first and only national highest-level competitive two-play-one poker tournament since "Fighting Landlords" was certified as a competitive sport by the State Sports General Administration this year.

  

  But do you know how to become a master of fighting landlords? How to compete in the future? What’s the trick to fighting landlords? And listen to the sample sister to answer for you one by one.

  writing| Hailan

  Fighting landlords can also become "masters"

  From September 3rd, the one-year national competitive poker tournament qualifiers officially started.

  The qualifiers are aimed at the people of the whole country. The chess and card management center of the State Sports General Administration has reached strategic cooperation with domestic well-known Internet companies such as Tuyou, Migu and Lianzhong, and held trials on these network platforms. At present, the competitive chess and card service management platform has been developed. No matter which platform you participate in, you can continue to accumulate master points and get the title of player level from five-star player to lifelong grandmaster. You can check your ranking of national masters on official website China Intellectual Sports Network.

  It is understood that the "sea election" of the event is expected to end in June 2017. At the end of the trial, the top 2,000 players in the country will be promoted to the national competitive two-play-one poker tournament, and the first national championship will be selected after layers of competition.

  Unlike those champions in ordinary landlords’ games, the champion of the tournament will be awarded the title of lifelong grandmaster certified by the chess and card sports management center of the State Sports General Administration. The prize money of this competition is very rich, with a total prize amount of 5 million yuan.

  In order to ensure the fairness of the competition, the mature double competition system of bridge, an international official competition, was introduced this time, and man-machine confrontation was adopted. "Simply put, if 10 people play No.1, then the cards of these 10 people are exactly the same, which removes the elements of contingency and luck and better reflects the technical level of the contestants." Chen Zelan, deputy director of the chess and card management center of the State Sports General Administration, explained in an interview with Xinhua News Agency.

  More than one million people in Shandong play landlords.

  In order to know more about landlords in Shandong, Sample Girl interviewed Wang Yunbao, a master of landlords in Shandong.

  Wang Yunbao is a senior coach of Shandong Chess Sports Management Center, director and senior coach of the Reserve Talent Training Center of Life Daily Qunkang Chess Club, and a special guest commentator of the "Step by Step to Win" column of Shandong TV Sports Channel. Because the comments hit the nail on the head and are humorous, they are affectionately called "Coach Wang" by the majority of players. He once won the third place in the first season finals of "National Landlord golden league"; In 2013, he won the title of "Wang Zhongwang" with all his might in the exhibition competition of "Step by Step to Win".

  According to coach Wang, there are about one million people playing landlords in Shandong, most of whom are men between the ages of 30 and 50.

  Shandong players have also achieved good results in the national landlord competition. In the 2015 "National TV Brand Championship", Shandong team won the championship; In the 7th National Landlord Championship Team Competition in 2015, the "Outstanding 5" team composed of players from Northeast China and Shandong won the national championship. In early 2013, Jinan player Gao Jian won the championship in the finals of "Fighting Landlord golden league" held in Beijing, and coach Wang won the third place in the competition.

  According to coach Wang, there are also many prizes in domestic landlords’ competitions. For example, Gao Jian’s champion prize in "Landlord Fighting golden league" is one kilogram of gold, equivalent to more than 300,000 yuan, and some Shandong players have won more than 200,000 prizes in a competition.

  The "Nine Treasures" of Landlord Fighting Game

  Although it is not difficult to play landlords, there are still some tricks to play landlords well. Coach Wang introduced the "Nine Treasures" for playing landlords well, and remembering these may help you in the game.

  1. Mentality

  Playing cards is very important, so don’t argue with your friends.

  Even if a teammate makes a mistake, it’s good to laugh it off.

  2. Counting cards

  Most novices can’t count, and they will lose face when they meet experts.

  Know yourself and yourself to win, and cultivate good habits slowly.

  3. Guess the cards

  Remember what has happened and guess what your opponent has left.

  Play the cards step by step and take them easily.

  4. Blocking cards

  The main attack strategy should be distinguished, and the side with good cards should play the main attack.

  Coordination is about pushing hard and covering teammates to rush forward.

  5. Gambling cards

  Worried that the bomb is hidden in the dark, whether to go or to pay attention to hesitation.

  As long as you think you have a good chance, it doesn’t hurt to gamble.

  6. Anti-card

  Carefully play cards and count carefully, trying to figure out what cards don’t appear.

  Reasonable pad card fight defense, don’t let opponents use bombs.

  7. Pass the cards

  It is very important to figure out how many sets of teammates there are.

  It’s wonderful to transfer the initiative in time and stifle the landlord.

  8. Press the cards

  If there is a bomb in your hand, timing is the most important.

  If there are several bombs, don’t be afraid to play slowly.

  9. Dismantle cards

  There are both straights and rightness, and reasonable card splitting is the most valuable.

  Be sure to take a long-term view and look at the overall situation. Don’t be afraid of being tired.

  I look forward to our fellow villagers in Shandong to achieve good results in this national competitive two-to-one poker championship. Maybe the next champion is you!

  (The content of this article comes from Life Daily, The Paper, China Intellectual Sports Network, etc. To reprint this article, it is necessary to indicate that it comes from the explosion of three samples and reprint all the contents including the QR code. )

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